You’ve seen script fonts everywhere, from the Coca-Cola logo to wedding invitations. But what is a script font, exactly, and why does picking the wrong…
Gap Inc. announced the Banana Republic rebrand on September 7, 2021, with a collection called The New Look and a positioning it named Imagined Worlds.…
The Publix logo is the official visual mark of Publix Super Markets, one of the largest employee-owned grocery chains in the United States. It functions…
The Kawasaki logo is the official visual mark of Kawasaki Heavy Industries and its motorcycles division, representing one of Japan’s most recognized industrial brands. It…
The Holstein Kiel logo is the official visual identity of KSV Holstein 1900, a professional football club based in Kiel, the capital city of Schleswig-Holstein…
The Asahi logo is one of the most recognized marks in the global beer industry. It belongs to Asahi Group Holdings, a Japanese beverage company…
The Rio Ave logo is one of those football crests that actually tells you something. It doesn’t just slap a name on a shield and…
The RC Strasbourg logo is one of the most recognizable crests in French football. It belongs to Racing Club de Strasbourg Alsace, a professional club…
The Feeding America logo is one of the most recognized symbols in the American nonprofit sector. It represents a network of over 200 food banks…
Every ad you scroll past, every billboard you glance at while driving, every sponsored post that stops your thumb mid-swipe. Someone designed all of it.…
The Enfusion logo is the visual identity of a Chicago-based fintech company that builds cloud-native investment management software. It is a clean, lowercase wordmark set…
A rebrand makes sense when the name, the identity or the message no longer matches what the business sells or who buys it. It tends…
You’ve seen display fonts everywhere. Billboard headlines, website hero sections, magazine covers, brand logos. They’re the typefaces that grab you before you’ve read a single…
Every layout, screen, and surface you interact with is built from the same set of raw materials. Understanding what are the elements of design gives…
The Carrefour logo is one of the most recognizable retail brand marks in the world, built around a clever negative space design that hides a…
The Aprilia logo is the official visual mark of Aprilia, an Italian motorcycle manufacturer founded in Noale, Italy in 1945. It represents one of the…
The SV Meppen logo is the official visual identity of SV Meppen, a German football club based in Meppen, Lower Saxony. The emblem functions as…
The Amstel logo is one of the most recognized beer brand marks in Europe. It centers on a red-and-white circular emblem framed by a gold…
The Sporting Lisbon logo is one of the most recognizable club badges in European football. Built around a rampant lion and a green-and-white color scheme,…
The Stade de Reims logo is one of the more interesting visual identities in French football. Not just because of what it looks like now,…
Studies of announced rebrands don’t agree on whether they pay off. A study of 415 Indian firms found investors reacted positively to announced name changes…
The Habitat for Humanity logo is one of those nonprofit marks that people recognize instantly, even if they can’t explain why. It’s a combination mark…
The Riskified logo is the visual identity of a publicly traded ecommerce fraud prevention company headquartered in Tel Aviv, Israel, with offices in New York…
Of everything a logo gets credited with, the best-supported job is identification. A customer sees the mark and knows which business a product or a…
Print still converts. While most marketing budgets chase digital channels, brochures quietly hold a 70-80% higher recall rate than online ads. So what is brochure…
The Safeway logo is the primary visual mark for one of North America’s largest grocery chains, representing over a century of retail history. It functions…
The Yamaha logo is one of the most recognized brand marks in both the music and motorsport industries. Built around three interlocking tuning forks arranged…
The Stella Artois logo is one of the oldest brand marks still actively used anywhere in the world. It traces back to 1366, when the…
The Bayern Munich logo is one of the most recognized football club emblems in the world. It features a circular badge with the letters “FCB,”…
The Girondins de Bordeaux logo is one of the most recognizable crests in French football. Built around a navy blue shield and a white chevron…
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