Most people who know the LaLiga logo know the ball inside a ring of colors. It carried the league for about 30 years (Creative Bloq, 2023), through the change from LFP to LaLiga and the sponsor swap from Santander to EA Sports. Before it came an LFP monogram from 1984, and after it came the red double L launched in 2023, with a 2016 refresh of the wheel sitting in between.
The sponsors rewrote the division names beside the emblem more often than the emblem itself changed.
How many logos has LaLiga had?
Four, if you count by era: 1984, 1993, 2016 and 2023.
That is 90min's count, and it only works if every redesign counts as a new logo. 1000logos points out that a 2000 to 2014 version looked almost the same as the later color wheel mark apart from the "LFP" lettering, so anyone counting distinct files will land on a higher number.
The stability is the interesting part. The color wheel mark barely changed for 30 years (Creative Bloq, 2 May 2023), through a name change and a title sponsor swap, with only small refinements along the way.
| Era | Emblem and wordmark | Palette | Designer or agency |
|---|---|---|---|
| 1984 to 1993 | LFP monogram in a vertical frame, small ball | Black and white | Not attributed |
| 1993 to 2016 | Ball in a ring of seven segments, "LFP" beneath | Color spectrum | Not attributed |
| 2016 to 2023 | Refined ball and ring, "LaLiga" wordmark | Brighter spectrum | IS Creative Studio |
| 2023 onward | Angular red LL, "LALIGA" in capitals | Coral, Pantone Red 032C | Grávita |
In short, 1993 and 2023 were clean breaks, and 2016 was a refresh in between.
What did the 1984 and 1993 logos look like?
The 1984 logo was a vertical badge with an LFP monogram and a tiny football tucked into it. By 1993 the monogram was gone, replaced by a ball inside a ring of seven colored segments with "LFP" written underneath.
The 1984 badge
The badge sat in a vertical rectangle with softened corners and a heavier bottom line. Inside, the L was drawn as a triangle above and to the left of the F and P, which shared one vertical bar. The ball was small and black and white, wedged into the bottom left corner between the letters.
It stayed for almost ten years, according to 1000logos and 90min, and it has nothing in common with the bright mark that replaced it.
The 1993 color wheel
The 1993 redesign brought in the mark the league would keep for three decades, a flat black-and-white football in a circular frame of seven colored fragments (1000logos).
Under the emblem sat "LFP", set in black in a narrow, medium-weight sans-serif face.
The letters stood for the league's longer official name, Liga Nacional de Fútbol Profesional, as SportsLogos.net explains, although they are also often spelled out as Liga de Fútbol Profesional. They stayed under the ball until 2016.
That is the mark the 2016 refresh polished instead of replacing.
What changed in the 2016 refresh?
IS Creative Studio kept the wheel and polished it (It's Nice That, 11 August 2016). The ball got more dynamic, the ring corners softened, the screen colors brightened, and a "LaLiga" wordmark took the place of "LFP", with two new typefaces behind it. All of this followed the approval of the name change from LFP to LaLiga.
Studio founder Richars Meza called the old ball static and flat, even a bit naive, and wanted one that looks like it is coming toward the viewer. The ring corners were rounded off for a warmer feel, and the RGB version was made more vivid so the logo stands out on digital devices and social media. Futura Maxi CG Bold became the primary typeface, with GT Pressura as the secondary.
LaLiga first wanted to keep the symbol exactly as it was. The studio used the name change to argue for a refresh built around clean game, respect, unity and diversity.
Honestly, it is the least dramatic of the changes, and I mean that as a compliment. The refresh covered more than the emblem, though. The whole visual identity moved to new typefaces and a new palette, and LaLiga's in-house team applied it across online and social channels.
The system was later written up as brand guidelines. LaLiga's corporate global brand manual is dated February 2018, and the simplified edition in its press room is filed as the 2019-20 manual. It covers which logo versions exist and when the symbol can stand alone, and it lists incorrect uses such as adding shadows or other effects.
Sources disagree on the layout. 1000logos and 90min describe the 2016 emblem sitting to the left of "LaLiga", while the brand manual lists both horizontal and vertical versions of the logo, so both lockups exist.
Check the date and the lockup before calling a file "the 2016 logo".
What does the 2023 LALIGA logo mean?
According to LALIGA's 5 June 2023 launch release, the two Ls stand for a player kneeling to celebrate a goal and for fans forming an L with their arms. Visually it is an angular double L in coral red.
The reveal came a day earlier. A short video on 4 June 2023 showed the old wheel morphing into the LL monogram, hours after the 2022-23 season ended (SportsLogos.net).
Color
One color replaced seven. The corporate shade is coral, specified in the Pantone system as Red 032C, and the release ties it to pride, passion, energy and excitement. It is a solid fill with no ring around it.
Dropping the spectrum makes sense on paper. I'd argue it also costs the league the one thing that made the old mark recognizable from across a room.
Wordmark and typeface
LaLiga became LALIGA, one word in capital letters. The letterforms have straight-cut stroke ends and diagonal corner cuts, and the As get spikes in place of the horizontal bars (1000logos). The monogram itself is two swoosh-like strokes that follow the same letter style as the name.
Because the LL marks reuse the letterforms of the wordmark's typeface, logo and name read as one system.
The Brand Identity credits the new wordmark to Grávita.
Who designed it
Grávita, a Madrid studio, designed the identity (The Brand Identity, 23 August 2023).
Reason Why reports that Picnic handled the strategic repositioning. Grávita co-founder Iván Díaz described one goal as turning LaLiga into a flag of pride, a flag for celebrating the league's milestones and building a new future.
Ángel Fernández, LALIGA's head of global brand and strategy, called the new brand a symbol of ten years of change.
Why did LaLiga drop the color wheel?
The short answer is the sponsor. EA Sports replaced Santander from the 2023-24 season, and the deal announced on 2 August 2022 included a complete rebrand covering all logos, graphics, fonts and other visual elements (LaLiga press release).
EA Sports became the first international company to title sponsor the Spanish top flight, according to Sportcal in July 2023. LaLiga used the moment for a complete rebrand of its logo, graphics and broadcast look.
The video-first brief
Roger Brosel, LaLiga's head of content, told The Drum in October 2023 that the old logo dates from the 1990s and had no motion built in. The new one is designed video-first, he said, because that is how most people will meet it.
Sportcal framed the new names as part of an effort to reach a younger audience, and EA's David Jackson spoke about access to Gen Z football fans.
42 clubs wear the new logo on their kits (LALIGA release, 5 June 2023), and the same release counts more than 185 million users of LALIGA's digital spaces. The naming fee is reported at about 30 million euros a year from EA Sports, against roughly 17 to 20 million euros from Santander (Sportcal, 2023; football-espana, 2022). Season kick-off under the new logo was 11 August 2023 (LaLiga fixture list).
How the change was received
Not everyone liked it. Creative Bloq found the leaked double L hard to read, and some fans compared it to a motorsport brand or a video game logo (2 May 2023). An opinion piece on football-espana (6 July 2023) said the new look strips away much of the league's traditional appeal and is anything but representative of its traditional atmosphere.
logos takes the opposite view, arguing that the solid red fill and uppercase lettering make the league look more serious than the rainbow ring did.
Timing matters a little here. Creative Bloq judged a leaked version about five weeks before the official reveal, so that reaction comes with a grain of salt.
The name is another point where the record shifts. Early leaks, including Footy Headlines in April 2023, said the league would be called "LaLiga EA Sports FC". The names that actually launched were LaLiga EA Sports and LaLiga Hypermotion (Sportcal, July 2023).
How do division names and sponsors map onto the logos?
The names changed more often than the emblem. The second division alone has carried four names since 2008, while the logo changed in 2016 and 2023.
| Period | First division | Second division | Logo in use |
|---|---|---|---|
| 2008 to 2016 | Liga BBVA | Liga Adelante | Color wheel with "LFP" |
| 2016 to 2019 | LaLiga Santander | LaLiga 1 | 2 |
| 2019 to 2023 | LaLiga Santander | LaLiga SmartBank | Refreshed color wheel |
| 2023 onward | LALIGA EA Sports | LALIGA Hypermotion | Red LL |
Santander signed a renewed two-year deal ahead of 2021-22 with an option for 2023-24. It announced in July 2022 that it would not exercise that option (Sportcal).
EA Sports then took the naming rights for both divisions. Sportcal says Hypermotion is a homage to the motion capture technology behind the EA Sports FC game, and Wikipedia's Segunda División entry adds that the second-division logo has carried an outlined V since 2023, a nod to the HyperMotion V iteration.
The side programs were renamed as well. LaLiga Promises is now LaLiga FC Futures, and eLaLiga is now LaLiga FC Pro. LaLiga Genuine kept its name and is still backed by Santander (Footy Headlines, July 2023).
Where does the LaLiga logo appear?
It appears on the sleeve badge of every club shirt, in the typeface behind shirt numbers and names, in broadcast graphics and in the league's mobile app.
Sleeve badge
The first color look at the 2023 badge came from Real Sociedad's online shop listing for its Macron home kit (SportsLogos.net, 5 June 2023).
The patch is rectangular with a rounded bottom left corner. The logo is coral, and a red border runs around it, with the slogan "THE POWER OF OUR FÚTBOL" repeated in grey just inside.
Kit font
Footy Headlines reported that the league-wide kit typeface uses the same letterforms as the logo.
That ties the badge on the sleeve to the lettering on the back of the shirt, so numbers and names read as part of the logo system.
The launch coverage in July 2023 confirmed new shirt numbers and player names.
Broadcast graphics and the app
Broadcast graphics were redesigned to look more dynamic and animated, and the augmented reality stats graphics borrow the look and camera angles of EA Sports FC (Sportcal, July 2023). The league app was revamped too, with a more personalized experience and a near-live social video feed.
That animated broadcast layer is where the logo works as motion graphics rather than a static badge.
Can LaLiga logos be used freely?
No. LaLiga's logos are trademarks of the league, and download sites that offer free files cannot grant usage rights.
SportsLogos.net states on its own pages that it does not own the logos it shows and has no power to grant usage rights. logotyp.us markets its La Liga SVG and PNG files as free for designers and developers, yet its footer says all logos are trademarks of their respective owners.
What the brand manual restricts
As of the 2019-20 brand manual, which covers the color wheel logo, the symbol alone is allowed only as the app icon (monochrome) and the favicon (color). Any other standalone use of the symbol is not permitted. The manual also says the positive logo must not be converted to a negative automatically, because the ball graphic changes and weakens the overall read.
The manual predates the 2023 identity. Its rules show how strict the league is, but they describe the old mark, not the red LL.
Archive pages also carry no guarantee that a file matches the league's current artwork.
Getting an official file
SVG files are vector graphics, which logotyp.us notes stay sharp from phone screens to billboards.
- Start at LaLiga's press room, which has a logos and corporate dossier section.
- Read the current usage rules before placing the logo next to other marks.
- Take the SVG for anything that scales, and PNG only for fixed-size web uses.
- Use the supplied negative version on dark backgrounds instead of inverting the file by hand.
Common Questions About LaLiga Logos
Is it LaLiga, La Liga or LALIGA?
Both LaLiga and LALIGA are the league's own forms. LaLiga has been the standard since the name change from LFP in 2016, and the capitals are the styling of the 2023 wordmark. Plenty of English-language media still write La Liga as two words.
Are club crests part of the league logos?
No. Club crests are the clubs' own marks, separate from the league identity. What every club shirt carries from 2023 is the league's sleeve badge, which shows the LL logo and not a crest.
How long does the EA Sports naming deal run?
The August 2022 announcement only calls it a multi-year deal. Coverage of LaLiga's July 2023 launch describes a five-season partnership, and Sportcal and football-espana both report five years. Footy Headlines gives 2028 as the end date, which fits five seasons from 2023-24.
LaLiga has not disclosed the fee, so the amounts quoted above remain press estimates.
Does ElClasico have its own logo?
Yes. LaLiga created a standalone identity for the fixture in September 2021, according to LaLiga's own announcement and Footy Headlines, and it works as a separate mark from the league logo.
How to Tell Which LaLiga Logo You Are Looking At
Start with the central mark, since every version has one: a monogram, the color wheel or the red LL. That settles most files on its own. If it is a wheel, the lettering does the rest, because LFP points to the 1993 to 2016 version and LaLiga points to the refresh.
The sponsor line comes last because only some lockups include it.
The first-division name has a limit. Santander ran from 2016 to 2023, so it cannot split those seven seasons. The second-division name can, since LaLiga 1|2|3 ended in 2019 and LaLiga SmartBank followed. This sequence reflects the sources as of 6 November 2026, and a new title sponsor would add a fifth row to the division table above.