The Ligue 1 logo in use today went public on 27 March 2024, when the LFP presented an L tucked inside an italicized number 1.
It's the fifth mark the league has had since 2002 (NSS Magazine, 2024), and every one of them showed up when a naming contract started or ended. Orange, Conforama, Uber Eats and McDonald's are the names attached to those deals.
Club crests are a separate matter. The 18 clubs playing in 2026-27 change their own badges whenever they decide to, within the LFP's yearly guidelines for logo and name use.
What does the current Ligue 1 logo look like?
Look at the mark and you see an L cut into the body of an italicized 1, with "LIGUE 1" spelled out underneath in a custom typeface (SportsLogos.Net, 2024). The Ligue de Football Professionnel (LFP) presented it on 27 March 2024 and put it into full use on 16 August 2024, the start of the 2024-25 season.
It replaced the trophy-based emblem and closed out a hexagon motif that had been part of the league's identity since 2008 (Logos World, 2024).
The L1 monogram
One shape carries two letters.
The L sits inside the 1 as a counterform, and its top is cut at the same angle as the top of the 1. Fans already say "L1" when they talk about the league, so the logo mostly writes down the nickname.
The LFP's March 2024 release calls this two levels of reading, a simple label meant to unify clubs and fans (SportsLogos.Net, 2024). I'd call it the plainest of the five marks, though that's probably the idea.
Colors and typeface
The logo mark itself stays monochrome, black and white in 1000 Logos' description (2025). Color comes from the system around it.
That system pairs electric blue with pink for Ligue 1, and aquamarine with purple for Ligue 2, all on a charcoal base (Leroy Tremblot case study, 2025).
The typeface is a bespoke family, paired with a flexible grid that covers digital platforms as well as stadium screens and TV graphics. Clubs get modular L1 and L2 marks they can customize with their own colors.
Who designed it
Leroy Tremblot, a Paris branding agency, signed the 2024 logo.
LFP president Vincent Labrune credited the agency in the March 2024 release, after a collaboration with the LFP Media teams (SportsLogos.Net, 2024). The agency's case study puts the project at 15 months and ties the rollout to the Trophee des Champions in Doha, where Paris Saint-Germain played AS Monaco.
The same agency, part of The Fan Syndicate group, built the wider visual identity for Ligue 2 BKT and the Trophee des Champions too (Adobo Magazine, 2025).
How has the Ligue 1 logo changed since 2002?
Five logos in total, starting with an Orange-era circle and moving through a silver hexagon emblem, its Conforama variant and the Uber Eats flag before landing on the current L1 mark (NSS Magazine and beIN Sports, 2024).
| Years | Naming partner | Design | Agency |
|---|---|---|---|
| 2002 to 2008 | Orange | Circle split blue and orange, player kicking a ball | Not named |
| 2008 to 2017 | None | Silver ball built from hexagon forms | Not named |
| 2017 to 2020 | Conforama | 2008 emblem in black on yellow, red wordmark | Not named |
| 2020 to 2024 | Uber Eats | Dark blue flag, white circle, two lime-green brackets | Dragon Rouge |
| 2024 to now | McDonald's | L inside an italic 1, custom typeface | Leroy Tremblot |
Design details come from 1000 Logos (2025), sponsor windows from SportBusiness and Footy Headlines (2017), and the Dragon Rouge credit from NSS Magazine (2024).
The 2008 emblem lasted until 2020 with one edit, the black-on-yellow Conforama version of 2017. Its silver finish and hexagon-built ball gave it a futuristic look.
The reasons behind the last two changes are on record. In 2020, Didier Quillot, then executive director of the LFP, called the identity a first step tied to the 2020-21 season and two new global title partners (NSS Magazine, 2024). In 2024 the LFP described its goal as a more modern and iconic symbol (SportsLogos.Net, 2024).
The 2024 mark is also the first one with nothing figurative in it. The ball, the player and the cup are all gone.
How do naming sponsors shape the Ligue 1 logo?
A naming sponsor changes the league's name and adds its own branding to the logo, so the mark in use depends on who holds the title rights that season. Ligue 1 has been Ligue 1 Orange, Conforama, Uber Eats and McDonald's, each with a matching logo version.
Orange came first, from 2002 to 2008, as the first title partner after Division 1 became Ligue 1. Conforama ran for three seasons, 2017-18 to 2019-20, with its name on every team's shirt as part of the Ligue 1 logo (SportBusiness, 2017).
Uber Eats took over from 2020-21 and put its wordmark under the league name on the flag. McDonald's has held the rights since 1 July 2024, for three seasons, through the summer of 2027 (90min, 2024).
Read the NSS Magazine, Footy Headlines and 1000 Logos timelines side by side and a pattern shows up. All five logos arrived alongside a naming contract starting or ending, and none came mid-contract: Orange in 2002, the end of Orange in 2008, Conforama in 2017, Uber Eats in 2020, McDonald's in 2024.
The 2024 launch broke one habit. The LFP presented the L1 mark without any McDonald's branding (Footy Headlines, 2024), and the sponsor was added as a separate version.
The contract value is not official. The LFP never disclosed a figure (SportsLogos.Net, 2024), but L'Equipe reported 90 million euros over three seasons (Sponsoring.fr, 2024), and Sportcal reported up to 20 million euros per season (2024).
Sponsor and neutral versions are separate files, and that's where people slip. The 2020-24 flag came with and without the Uber Eats wordmark, in a different shade of blue (1000 Logos, 2025), so mixing them mislabels the season.
As of the 2026-27 season, the McDonald's cycle is in its final year.
How did fans and critics react to the L1 redesign?
LFP Media's own survey found that 85% of Ligue 1 fans appreciate the new identity, while public reaction to the logo itself was split.
The survey ran on the Qualtrics platform from 15 to 20 November 2024 and drew 1,260 responses from the Ligue 1 McDonald's CRM base. It asked about the identity as a whole, not the logo alone (Leroy Tremblot case study, 2025).
Outside the league, reaction on social media was mixed at launch, with some fans saying the mark lost tradition (Logos World, 2024). Footy Headlines (2024) found the logo hard to recognize as Ligue 1.
The gap has a plain cause. The survey sampled people already in the league's database and rated the whole identity, which covers colors, typeface and TV graphics. Critics judged the mark alone, a minimalist design with no ball or trophy left in it.
Neither side measures the same thing, so neither number settles whether the logo works.
A few figures worth keeping handy:
- 5 logos since 2002 (NSS Magazine and beIN Sports, 2024)
- 15 months of agency and LFP Media work on the identity (Leroy Tremblot, 2025)
- 85% of surveyed fans approve of the new identity (LFP Media, 2024)
- 1,260 survey responses, 15 to 20 November 2024
- 90 million euros reported naming value over three seasons (L'Equipe via Sponsoring.fr, 2024)
Ligue 2, Ligue 1+ and the Trophee des Champions logos
Ligue 2 BKT and the Trophee des Champions sit inside the same identity system as the Ligue 1 mark, while Ligue 1+ borrows its palette and typography but gets a wordmark of its own.
| Mark | Role | Shared with Ligue 1 | Own element |
|---|---|---|---|
| Ligue 2 BKT | Second-tier league | Same agency and brand platform | 2024 logo replacing the trophy-based 2020 mark |
| Ligue 1+ | LFP Media streaming platform, live 15 August 2025 | Color palette and typography | Italicized wordmark, reworked grids |
| Trophee des Champions | Match between the Ligue 1 champion and the previous Coupe de France winner | Charcoal base, 2024 rebrand | Logo with the trophy built into the lettering |
The Ligue 2 BKT mark has a short history of its own. The 2020 logo fused the three circles of the Ligue 2 trophy into one element split in two, a nod to rivalry, and its inner circle recalled the centre of the pitch (Commercial Tyre Business and Tyrepress, 2020).
A new logo replaced it in April 2024, ahead of the 2024-25 season (SportBuzzBusiness, 2024).
LFP Media picked Leroy Tremblot for the Ligue 1+ identity after a competitive pitch in June 2025, and the platform was presented on 10 July (Adobo Magazine, 2025). It went live on 15 August 2025, the first night of the season (Advanced Television, 2025).
Its signature piece is an italicized wordmark that gives "Ligue" a sense of speed.
Underneath, the grid systems and layout rules are rebuilt for a more immersive look, while palette and typography stay shared with Ligue 1 McDonald's (Adobo Magazine, 2025).
The Trophee des Champions has its own guidelines (version 1.1, dated 28 June 2024 in the file name). They describe a logo made of a symbol and typography, with the trophy built into the lettering and an icon drawn from the trophy alone.
The same document covers stacked and one-line logo versions, a protection area, a charcoal-based palette and the treatment of club logos beside the mark.
One date disagrees. Leroy Tremblot's case study places the rebrand's unveiling at the Doha edition in January 2025, yet the Trophee guidelines were uploaded in July 2024 under the title Ligue 1 McDonald's rebranding 2024 (Adobo Magazine, 2025; LFP brand center, 2024).
Ligue 1+ is the only one of the three that is not a competition.
Who controls Ligue 1 club logos?
The LFP sets how club logos and names appear on league materials through yearly guidelines, and clubs change their own crests on their own schedule.
Eighteen clubs play in 2026-27. Troyes and Le Mans came up, while Metz and Nantes went down (Wikipedia, 2026).
The LFP issues these brand guidelines every season, with the 2025/26 edition uploaded in July 2025 and the 2026/27 edition in June 2026. The LFP Media brand team handles questions.
Inside them, clubs run alphabetically by the club's city. Each gets a long and a short name, such as Paris Saint-Germain and PSG, Olympique de Marseille and OM, ESTAC Troyes and ESTAC, with the stadium name beside it.
Backgrounds get their own rules. Lens and Lorient have white-outline variants for dark backgrounds, and Brest has one for black backgrounds only. Nice is the counter-case, since its logo stays identical on any background.
Olympique de Marseille unveiled a new crest on 8 April 2026, an M fully encircled by an O. It reached stadium signage and digital channels first, and the kits only from 2026-27 (SportsLogos.Net, 2026).
Marseille runs the crest in two versions. Sport contexts keep the star for the 1993 European Cup title and the motto Droit au But, while institutional and digital uses drop both (SportsLogos.Net, 2026).
Paris Saint-Germain added two stars above its badge for 2026-27, styled with an Eiffel Tower silhouette to mark Champions League wins in 2025 and 2026. They appear on kits in every competition, a reversal of earlier reports that they would stay on European fixtures (Footy Headlines, 2026).
Older redesigns share an author. Leroy Tremblot drew the Nantes crest in 2019 and the Stade de Reims crest in 2020, which is why the two look related (Footy Headlines, 2020).
One analysis reads both through Gestalt principles such as closure and figure-ground (Box2Box, 2020).
Where to find Ligue 1 logo files, and when you cannot use them
Official files come from the LFP. Third-party archives such as 1000 Logos offer the league logo as SVG and PNG and say the trademarks belong to their owners (1000 Logos, 2026).
The LFP runs separate brand centers, one for clubs with the yearly logo and name guidelines, and one for events, which hosts the Trophee des Champions guidelines.
SVG is one of the vector graphics formats, so the logo scales without softening. PNG fixes the pixel size.
- Match the season: the neutral L1 mark, or the version that carries the title partner
- Take SVG for anything that scales and PNG for fixed sizes
- For a club crest, check that club's page in the current LFP guidelines for the right background variant
- Send questions on any use beyond editorial display to the LFP Media brand team, the contact named in the guidelines
Archives lag. When retrieved in November 2026, logotyp.us still described a hexagon logo with Uber Eats as the current sponsor.
Paid packs are another trap, since they sell files and not rights. A Gumroad listing offers 73 French club logos in SVG, PNG, AI and EPS from 7 dollars, drawn from top clubs rather than every club that has played in Ligue 1.
And crests can move mid-season. Marseille's April 2026 change means a file bought in March was already outdated.
SportsLogos.Net says it cannot grant usage rights to the league, team and event logos it shows (2024), and the same logic applies to a paid pack.
Ligue 1 Logos FAQ
When did Division 1 become Ligue 1?
In 2002. The league also picked up its first title sponsor that year, according to 90min (2024), which is why the logo has tracked naming-sponsor cycles ever since.
How many clubs play in Ligue 1?
Eighteen. The 2026-27 season runs from 21 August 2026 to 29 May 2027 (Wikipedia, 2026).
What is Ligue 1+ and how much does it cost?
It's the LFP's own streaming platform, live since 15 August 2025. It launched at 14.99 euros per month with a commitment and carries eight of the nine matches each matchday (Advanced Television and Sportcal, 2025).
Check the current offer before subscribing, since the launch price may have moved.
Is Ligue 1 the same as Ligue 1 McDonald's?
Yes. Ligue 1 McDonald's is the sponsored name of the same championship (Wikipedia, 2026), so the competition doesn't change when the title partner appears in the branding.
What Happens to Ligue 1 Logos After 2027?
The McDonald's version of the Ligue 1 logos expires with the 2026-27 season, and sources checked on 5 November 2026 show no successor title partner or new mark.
The dated record gives a rough cycle. The last three marks ran for 3, 4 and 3 seasons, so a new mark after 2027 would fit the pattern.
Anyone working with the files today should sequence the work by expiry. Start with the neutral mark, since it's the one that has to outlast the season. The McDonald's lockup comes second and is only for 2026-27 material. New LFP guidelines can wait until a partner is named.
Keeping two files per use means a split asset library. In return, nothing needs rework when the partner changes.