A logo is copyrighted the moment the design is drawn or saved, so nothing needs to be filed for you to own it. Registration is…
Henderson and Cote analyzed 195 logos on 13 design characteristics (Journal of Marketing, 1998). The marks that scored highest on recognition were natural and harmonious,…
Your logo will be judged in under 50 milliseconds. That’s not a guess. That’s how fast the brain processes a visual mark and forms an…
A logo that isn’t really transparent shows up as a white rectangle the moment it lands on anything colored. To fix it, remove the pixels…
Most of the work in animating a logo happens before you open an animation tool. If the file is a flat PNG, After Effects, Jitter,…
A logo doesn’t need a registration to be yours. Using it in trade already gives you some rights. What logo trademark registration adds is exclusive,…
Being easy to remember turns out to matter far less for pricing power than being meaningfully different. Kantar BrandZ’s 2023 analysis found that meaningful and…
A rebrand changes a company’s name or identity, or moves where it sits in the market, and the business keeps trading the whole time. Some…
A rebrand changes how people see a company or a product. Sometimes that means a new logo and a fresh color palette. Sometimes it means…
Write the strategy first. Purpose, positioning, audience and personality go on paper before anyone opens a design tool, and the logo, colors, typography, imagery and…
Most of the price gap comes down to who makes the logo. An AI-generated package starts at $20 (Looka, 2025), while a small design studio…
Web fonts load on about 87% of websites, and Roboto, an open-source family, runs on 15.2% of desktop pages (HTTP Archive Web Almanac, 2024). Choose…
A lot of logo advice is lore that gets repeated until it sounds like science. The version that holds up comes from marketing journals, where…
Carolyn Davidson was paid $35 for the Swoosh in 1971. Ask what it’s worth now and you get a range of brand values instead of…
Of everything a logo gets credited with, the best-supported job is identification. A customer sees the mark and knows which business a product or a…
Rob Janoff cut the bite into the apple in 1977 for scale, so the shape would read as an apple and not a cherry or…
Fabrik Brands and Vistaprint both date the first brand logo to Coca-Cola in 1885. It’s a tidy answer, and it doesn’t hold up well. The…
Join 28,000+ designers who get curated inspiration, tutorials, and hand-picked free resources every week.
No spam, ever. Unsubscribe with one click.