New Balance spent decades making running shoes that serious athletes actually wanted, then spent most of that time refusing to tell anyone about it. The…
A shoe brand made its models look like Bratz dolls before Bratz dolls existed. Steve Madden ads ran that distortion device for 8 years, from 1997 to…
A sportswear brand once spent $25 million turning two decathletes into household names, then watched one of them miss the Olympic team five weeks before Barcelona. Reebok…
TOMS ads almost never show a shoe doing anything. A canvas slip-on on flat white, one line of copy, a small flag mark low in the…
UGG ads sell texture before they sell footwear. That single decision explains 15 years of campaigns. The brand has run global work with M&C Saatchi Los Angeles,…
In 1979 a Birkenstock ad sold cork-footbed sandals as a fix for the gas crunch. Self-deprecation has run through Birkenstock ads ever since. The brand spent two…
A French bulldog in dog-sized sneakers once outran a field of greyhounds on national television, then moonwalked across the finish line. That spot finished third…
A brand took its logo off its own shirt in 2018 and sold out in 24 hours. That is the confidence running through Lacoste ads, from…
Rudolf Dassler once joked that the long tail on the leaping cat cost him extra in advertising space. That instinct for what a mark costs…
A shoe that TIME once named one of the worst inventions ever now anchors a $4.1 billion brand. The advertising did that.Crocs ads span 21 years,…
A sneaker that has barely changed since 1917 has almost nothing new to say about itself. Converse ads solved that problem a century ago by handing the…
One tagline has carried Vans ads since 1976, and nobody has redrawn it since. The archive runs from photocopied skate magazine pages to global brand films, through…
Nike print ads captivate. They fuse bold visuals with striking simplicity. This is Nike-pushing boundaries in marketing and design. Each ad is a call to action,…
Adidas ads? Are they good, great, bad? Let’s find out. Grabbing attention when you’re targeting a specific or broad audience nowadays is more than just…
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