A brand’s visual identity can make strangers trust you before you say a word. These corporate identity examples show how the world’s most recognized companies…
Michael Jordan signed with Nike in 1984. Gary Lineker has been in Walkers adverts since 1995, and Lionel Messi and George Clooney both started in…
Ads, sales decks, and press messaging tend to drift apart within a few months. A brand narrative is the strategy construct that keeps them on…
Two companies can get hit by the same kind of public incident and end up in very different places a year later. Across 125 reputation…
Loyalty reporting tends to drift toward whichever number is easiest to pull. For a lot of teams that means NPS, because the survey tool ships…
WIPO’s World Intellectual Property Indicators 2025 counts 93.2 million trademarks in force worldwide in 2024. A new name lands in that pile, and most of…
An awareness score on its own tells you very little. Whether it’s good or bad depends on what it was a year ago and what…
Fiocchi and Esfahani tested 44 in-market and de-branded assets from the UK automotive category for a 2024 study in the Journal of Brand Management. The…
Join 28,000+ designers who get curated inspiration, tutorials, and hand-picked free resources every week.
No spam, ever. Unsubscribe with one click.