Serie A has no single logo that stays put. The league mark and the competition marks belong to Lega Serie A, the 20 club crests belong to the clubs, and each side redraws on its own timetable. You see them on broadcasts, kits and sleeve patches.
A new sponsor can change the league mark just as much as a redesign can. Reuters reported in July 2024 that the logo issued for title sponsor Enilive pairs a capital A for the league with a blue dog for the sponsor.
So when you need to date a version, look at the sponsor line first and the shape of the A second.
What does the current Serie A logo look like?
The current Serie A logo is a capital A paired with a blue dog. The A stands for the league and the dog for title sponsor Enilive (Reuters, 2024). The league unveiled it at an event in Rome on 3 July 2024.
Lega Serie A's own site carries the Serie A Enilive branding for 2026-27.
The A has been three-dimensional since 2019 and is drawn as a faceted diamond, in the same blue as the Italy national team shirts (Museo del Marchio Italiano). In the 2019 identity, a green, white and red strip separates the symbol from the words Serie A.
The dog is Enilive's mark. It sits at the bottom of the lock-up in an enlarged version that crops the lower part of the logo (Footy Headlines, 2024). It looks a bit tacked on next to the diamond, which is common when a sponsor mark gets added to an existing design.
The symbolism of each part is easy to read. The A names the league and the strip ties it to Italy, while the dog marks a sponsor line that changes whenever a contract ends.
Outside Italy the league goes by Serie A Made in Italy. It has used that name since 2023-24, under an agreement with the Italian government worth EUR 10 million per season, according to CEO Luigi De Siervo in a 2023 interview with AS.
How did the Serie A logo change from 1996 to 2019?
Between 1996 and 2019 the league mark went from a ball inside a tricolour band to a ball with a sponsor on top, then to a gold shield with a spiral, and finally to a single letter A. The table below dates each version by what you can actually see on it.
| Visible feature | Version | Period |
|---|---|---|
| Blue rectangle, diagonal tricolour, leather ball | Lega Nazionale Professionisti mark | 1962 |
| Ball at the centre, shaded tricolour band around it | 1996 logo (vectorised in 2000) | From 1996 |
| Ball topped by the TIM logo, Serie A around it | TIM-era ball mark | From 2006 |
| TIM brand, gold centre field, red and green spiral | Serie A TIM shield | From July 2010 |
| Large A with a red orbit-like crossbar | 2018 logo | 2018-19 |
| Faceted blue A over a tricolour strip | 2019 identity | From 2019-20 |
| Capital A with the blue Enilive dog | Serie A Enilive logo | From 2024-25 |
Dates come from the Museo del Marchio Italiano archive, Lega Serie A statements and Reuters.
Where sources disagree on the first logo
The Museo del Marchio Italiano puts the first logo in 1962, with the words FIGC Lega Nazionale Professionisti on it. Footy Headlines (2019) says the first real Serie A logo arrived in 1996, for the 50th anniversary of the professional league after the war.
The gap is probably down to what each source counts. The 1962 mark names the Lega Nazionale Professionisti, not Serie A, and a count that starts at the league's own branding lands on 1996.
Sponsor-driven updates between redesigns
Sponsor changes alter the logo without a redesign, and that is where dating by design alone goes wrong.
In January 2016 TIM redrew its own logo, so the league issued an updated mark with the new TIM logo. It also released a TIM-free version that turns the logo into a scudetto (Footy Headlines, 2016).
Footy Headlines calls the design otherwise identical. The Museo del Marchio Italiano says the tip of the shield and the colours also had to adapt to the new TIM mark.
Who designed the 2019 Serie A identity, and what changed?
Rome-based agency Ragù Communication designed the 2019 identity, which Lega Serie A revealed on 9 May 2019 for the 2019-20 season. It arrived less than a year after the August 2018 logo.
The 2018 mark was a large A with a red orbit-like crossbar, which some readers took for a red crescent (Museo del Marchio Italiano). The 2019 one is a three-dimensional blue A drawn as a multifaceted diamond, sitting over a tricolour strip.
The change reached beyond the league mark. It set a new visual identity for every competition the league runs, as part of a restyling plan built around recognition in international markets.
Lega Serie A described the diamond's facets as the teams and champions of the championship. President Gaetano Miccichè named larger international markets and global recognition as the next challenges (Lega Serie A statement, May 2019).
Press reaction was mixed. SoccerBible thought an update was due but wasn't sold on the design yet, and said it had a bit of "Avengers" about it. I get the comparison. A shiny faceted diamond does that.
In 2021 the league redrew the logo again. The A stayed central, but the contrast between light blue and blue sharpened (Museo del Marchio Italiano).
How do title sponsors change the Serie A logo?
A title sponsor takes the sponsor line in the logo lock-up and gives the league its name, so a new contract changes the mark even when the design stays put. TIM held that slot until 2024, and Enilive holds it now.
Enilive's deal is reportedly worth EUR 22 million per year and runs 3 seasons from 2024-25, with an option for 2 more beyond 2026-27 (Reuters, February 2024). TIM paid about EUR 20 million per year under its previous contract and had been title sponsor since 1998-99 (Reuters, February 2024). The Enilive logo itself went public in Rome on 3 July 2024 (Reuters, July 2024).
The TIM era
Reuters dates TIM's title sponsorship to 1998-99. The Museo del Marchio Italiano's record places TIM's mark inside the league logo from 2006.
Put together, the two sources show roughly eight seasons between a sponsor's start date and its appearance in the symbol, so a contract date does not date a logo.
The Enilive era
Footy Headlines describes the Enilive lock-up as the familiar layout with Enilive at the bottom, in an enlarged version that crops the lower part of the logo.
The agreement covers 2024-25 through 2026-27, so the current season is the last one inside the base term.
The catch is that a sponsor swap redraws the lock-up without any league redesign, so you can't date a logo from the A alone. Check the sponsor line first.
Which logos do the Serie A competitions use?
The Coppa Italia has its own logo, and so does the Supercoppa Italiana. The Primavera youth competitions have theirs too, and Lega Serie A runs all of them. Since 2025-26 the Serie A Women competitions have separate marks as well, but the FIGC's Divisione Serie A Femminile Professionistica organises those, not Lega Serie A.
The August 2018 project that redrew the league mark also produced matching marks for the Coppa Italia and Supercoppa, with Primavera getting one too (Lega Serie A statement, 2018).
The Coppa Italia carried a Frecciarossa pairing in 2023-24 (Calcio e Finanza, 2023). The clubs accepted the rail brand's proposal to stay as title sponsor for three more seasons in February 2024, and Lega Serie A announced the renewal for 2024-25 to 2026-27 on 15 October 2024 (QuiFinanza, 2024; Lega Serie A, 2024).
EA Sports became the Supercoppa Italiana's title sponsor in 2022-23, and the logo took the EA Sports FC branding in 2023-24, after EA's partnership with FIFA ended (Calcio e Finanza, 2022 and 2023). The 2025-26 edition ran as the EA SPORTS FC Supercup (Lega Serie A).
Over on the youth side, Primavera, Primavera 1, Primavera TIM Cup and Supercoppa Primavera all carried TIM in 2023-24 (Calcio e Finanza, 2023).
The women's competitions look different from each other. Coppa Italia Women is red with a flaming W, and Supercoppa Women is purple and aquamarine. Primavera 1 Women goes with orange (Quotidiano Sportivo, August 2025).
Sponsor pairings explain most of the variation. When the 2019 identity launched, the Coppa Italia mark went back to having no sponsor after the previous season's TIM Cup branding, while the Primavera marks stayed tied to TIM (Calcio e Finanza, 2019).
A competition logo therefore needs the same dating check as the league mark.
What is the scudetto patch, and how does it relate to the league logo?
Reigning champions wear the scudetto, a small tricolour shield, on their chest for the following season. The league logo is a separate thing and goes on the sleeve.
The scudetto itself is green, white and red, and it traditionally sits at the centre of the shirt. The league badge is the Lega Serie A logo on the right sleeve, and from 2018-19 the left sleeve was opened up to a sponsor patch (nss magazine, 2018).
Coppa Italia winners get a tricolour rosette called the coccarda (Footy Headlines, 2022). There is also a special badge for individual award winners, introduced alongside the 2019-20 identity (Lega Serie A statement, 2019).
Placement is loose. Reporting in 2022 said the official equipment regulations do not dictate where the scudetto or the coccarda goes, and Milan wore the scudetto at the centre that season (Footy Headlines).
The sleeve badge is not a straight copy of the logo either. The 2019-20 patch carried the season on top and the sponsor below, in darker colours with some gradients removed (Footy Headlines, 2019).
Clubs have folded the patch into their own crests. In their title seasons, Fiorentina dropped the lozenge and laid the lily over the scudetto (Wikipedia).
As for when the patch started, Wikipedia's Serie A article says champions have worn it since 1924, and a few paragraphs later dates the patch's introduction to 1925.
Its Scudetto article ties 1924 to the federation's approval and to Genoa, the first club to wear it. Genoa won the 1923-24 title, so the first shirts carried it in 1924-25. Read 1924 as the decision and 1925 as the first season on a shirt.
Inter wears it in 2026-27 after winning the 2025-26 title, the club's 21st (Squawka, 2026).
Which Serie A club crests changed between 2017 and 2026?
Juventus, Inter and Fiorentina all simplified their crests between 2017 and 2026, while Roma and Atalanta went the other direction and moved back toward older marks.
| Club | Year | Change | Designer or source |
|---|---|---|---|
| Juventus | 2017, then 2020 | Crest replaced by a stylised J, wordmark dropped in 2020 | Interbrand |
| Inter | 2021 | Four letters cut to I and M inside the circular frame | Bureau Borsche |
| Fiorentina | 2022 | Double-lozenge badge replaced by a simplified one with a V | FutureBrand (club announcement) |
| Roma | 2026-27 (announced 2025) | ASR monogram returns under the she-wolf | Club announcement |
| Atalanta | 2026 | Circular crest with the La Dea silhouette replaces the 1993 oval | Club statement |
Juventus unveiled its stylised J at an event in Milan on 16 January 2017, with the new identity applied from July (Dezeen; ESPN). Interbrand's strategy chief described the aim as a brand that reaches people who do not follow football (Bleacher Report, 2019).
Fans called the result anonymous and corporate (Dezeen, 2017). Interbrand had removed the Turin bull to make the mark more international (Transform magazine).
Inter's redesign was incremental. Bureau Borsche spent a year on it with a team of 12 and produced about 300 options, and the club says the result has 90% similarity to its first crest (Footy Headlines, 2021; Inter, 2021).
Inter framed it as a streamlined and minimalist design that reads on small screens, with four intertwined letters cut to I and M (Inter, 2021).
Roma announced the progressive return of the ASR monogram in June 2025 and brings it back under the she-wolf on its 2026-27 kits, dropping the 2013 "Roma 1927" mark (RomaPress, 2026; Footy Headlines).
Atalanta unveiled its circular crest on 22 May 2026, replacing the oval crest used since 1993 and putting the La Dea silhouette back at the centre of a round badge inspired by the 1980s (Atalanta; nss magazine). The club redrew the hair in five locks for its five 1907 founders.
Milan changed kit-level crests without replacing the main one. The 2025-26 home shirt carries a monochrome crest, the first time one has appeared on a Milan home shirt, and the away shirt brings back the Diavoletto devil for the first time since the 1981-82 season (ESPN, 2025; Goal, 2025).
Simplification tends to go wrong when it strips out detail that fans read as identity. Juventus lost the Turin bull and drew the loudest reaction (Dezeen, 2017), and Roma and Atalanta both went back to older marks.
What do the crests of the 2026-27 clubs have in common?
Most 2026-27 Serie A crests borrow something from the city, usually an animal or a civic emblem, and sometimes a regional flag. Others use the club's initials.
Animals and figures
Lazio's golden eagle was chosen by founding member Luigi Bigiarelli as a Roman legion symbol of power and victory (Wikipedia). Torino has a rampant bull, the symbol of Turin, in every badge, and readers of Guerin Sportivo voted its 1980s bull badge the most beautiful club logo of all time in 2013 (Wikipedia).
Roma uses the she-wolf Lupa Capitolina nursing Romulus and Remus (RomaPress, 2026). Venezia has a golden winged lion that people often mistake for a griffin. Atalanta's crest is the silhouette of La Dea, which first appeared in the 1960s (Atalanta, 2026).
City and civic symbols
Fiorentina's red fleur-de-lis on white is Florence's emblem, and every Fiorentina badge has carried it in some form. Genoa's badge derives from the city coat of arms, two golden griffins either side of the Saint George's cross.
Cagliari does something different and works the flag of Sardinia into the badge, along with its Moors' heads, which the club turned to face right in 2015 to match the flag's 1999 update (Wikipedia; Regional Law 10/1999).
Monograms and initials
Initials appear in older badges as often as in current ones.
Napoli's badge is a large N in a circle, traced to Internazionale Napoli. The first Napoli badge showed a rampant horse above a ball with the letters ACN.
Fiorentina used a purple and white double lozenge with AC and F until the 2022 redesign, when the simplified badge arrived for 2022-23. Torino went with the ACT initials in an early crest that recalled the Grande Torino design, and a T and C in the 1990 to 2005 badge.
How to find the correct Serie A logo file
Start from the season, not the file. The sponsor line and the shape of the A date every Serie A logo, and third-party libraries often carry an older version than the one in use.
logotyp.us dates its Serie A logo to 2021, and whatthelogo shows a version tied to TIM, so neither matches the Serie A Enilive mark in use for 2026-27.
- Date the logo by its features. A blue dog beside the A means 2024-25 or later, and a TIM mark points to an earlier version.
- Confirm the current version on Lega Serie A's own site, which carries Serie A Enilive for 2026-27.
- Pick the format by use. SVG suits web and print, and a transparent PNG suits slides and video overlays.
- Use the league mark rather than a sleeve patch image, unless you're building a kit mock-up.
- Check usage terms before publishing, since download sites state that the marks belong to their owners (logotyp.us).
SVG files are vector graphics, so one file stays sharp from a favicon to a stadium banner. That is why they beat PNG for the league mark.
Colour is the weak point. Made Good Designs notes in October 2026 that no official hex values are published, so the codes on download sites are unofficial, and the brand guidelines a league normally supplies for palette and clear space did not surface in the sources reviewed.
Even a file that matches the season can be wrong for the job. Club crests change on their own timetable, as Roma and Atalanta show, so each badge needs the same check against the club's own channel.
Serie A Logos FAQ
Who owns the Serie A logos, and can I use them on a website?
Lega Serie A owns the league and competition marks, and each club owns its own crest. Download sites state that the marks belong to their owners (logotyp.us), which means commercial use needs the owner's permission. Not legal advice, though.
Is there an official colour palette for the Serie A logo?
No. Made Good Designs noted in October 2026 that no official hex values are published.
Download sites fill the gap with differing codes. whatthelogo lists five codes for one Lega Serie A logo, including #E4C879, #005F27 and #4FAF28, so match the palette to the version you use.
Does Serie B use the same logo as Serie A?
No. The two have run as separate leagues since July 2010 (Museo del Marchio Italiano), and the Serie A mark covers the top flight only. Don't use it as a stand-in for Serie B.
Which clubs joined Serie A for 2026-27, and did their crests change?
Venezia, Frosinone and Monza came up from Serie B. They replace Cremonese, Hellas Verona and Pisa (Wikipedia; Squawka, 2026).
The sources reviewed record no crest redesign for the three, so check each club's own channel for the current badge.
What Changes for Serie A Logos After 2026-27?
Two sponsor deals run out together after 2026-27, the Enilive title sponsorship and the Frecciarossa Coppa Italia deal, so the logos are due a sponsor review once that season ends.
Eni's 2024 release covers three seasons from 2024-25, and Lega Serie A announced Frecciarossa's renewal for 2024-25 to 2026-27, so both sponsor lines expire together.
Reuters-sourced reports add a two-season Enilive option that Eni's release omits, and Forza Italian Football noted its holder is unknown. As of 5 November 2026, no announcement either way has surfaced.
In 2024 the league logo followed the announcement by about five months (5 February to 3 July). If that pattern repeats, update the league mark first and the competition marks right after it. Club crests can wait.
League and competition marks share a renewal date, while crests follow whatever each club decides. One risk with moving early is that a file updated at the first announcement may carry a layout that never ships.