Cash App uses CashMarket, a custom sans-serif font created by type designer Angus R. Shamal of ARS Type, adapted from his ARS Maquette typeface.
Block, Inc. (formerly Square, Inc.) adopted CashMarket as the primary brand typeface around the 2018 rebrand, when Square Cash became Cash App. In early 2025, Cash App introduced a second custom typeface called Cash Sans as part of an expanded brand system.
For promotional and marketing content, Cash App licensed Agrandir Wide from Pangram Pangram Foundry. Inside the app itself, platform-native system fonts handle the UI: SF Pro on iOS and Roboto on Android.
What Type of Font Is CashMarket?
CashMarket is a custom grotesque sans-serif typeface. Its letterforms are clean, slightly rounded at the corners, and set without serifs, which keeps the overall tone approachable rather than stiff or corporate.
The typeface draws directly from ARS Maquette, a grotesque font that Angus R. Shamal designed in 1999 and released in 2001. ARS Maquette itself draws some influence from Akzidenz-Grotesk, though with more open counters and reduced stroke contrast.
For the CashMarket adaptation, Shamal made several specific adjustments: the single-story “a” was redesigned with no tail, strokes on letters like “f”, “j”, “r”, and “y” were pulled tighter into the body to allow closer spacing, and the numeral set was revised to feel more neutral and consistent with the rest of the alphabet.
Key typographic traits of CashMarket:
- Grotesque sans-serif classification
- Subtle corner rounding on terminals
- High x-height, which improves legibility at small sizes
- Tight letter spacing (0.01em, per code found in the app)
- Fallback stack: Helvetica Neue, Helvetica, sans-serif
Cash Sans, the newer marketing typeface introduced in 2025, follows the same clean, rounded direction and is used across brand guidelines materials with some latitude for experimentation.
Who Designed CashMarket?
Angus R. Shamal of ARS Type designed CashMarket. He is also the designer of the source typeface, ARS Maquette, which he created in 1999 and first released in 2001.
Square’s internal design team commissioned Shamal directly to modify ARS Maquette into what became SQ Market, later evolving into CashMarket. Having the original type designer make the modifications was a deliberate choice, and it shows in how cohesive the result feels.
Block, Inc. owns the CashMarket and Cash Sans typefaces. Neither is publicly available for download. They exist exclusively for Cash App’s brand use across the app, marketing, the Cash Card, and digital advertising.
Is CashMarket Free to Use?
No. CashMarket is a proprietary typeface owned by Block, Inc. It is not available on Google Fonts, Adobe Fonts, or any commercial type platform.
Cash Sans is also proprietary. There is no public license or download path for either font.
Agrandir Wide, the promotional typeface Cash App uses alongside CashMarket, is available through Pangram Pangram Foundry. Key weights are free to try for personal projects. Commercial licenses start at $40 per style.
For anyone trying to replicate Cash App’s typographic look, the practical options are free alternatives (listed below) or licensing Agrandir directly for projects where that wider, more expressive style is the goal.
What Font Did Cash App Use Before?
Before the 2018 rebrand, the app was called Square Cash and used a different typographic identity tied to Square’s parent brand. The early wordmark used a thin, all-caps sans-serif style that resembled Alte Haas Grotesk Regular or Neology Regular.
Square was already working with Angus R. Shamal during that period on the SQ Market typeface, a custom modification of ARS Maquette used across Square’s product and marketing properties.
| Era | Typeface | Status | Note |
| 2013 (Square Cash) | SQ Market | Discontinued | An industrial, geometric sans used for corporate consistency. |
| 2018 (Rebrand) | CashMarket | Active | The core “workhorse” font; clean but with distinct digital personality. |
| 2025 (Refresh) | Cash Sans | Active | A more expressive, flexible font family for high-impact marketing. |
The shift from Square Cash’s corporate typographic style to CashMarket represented a deliberate move toward a more independent brand identity, one that no longer read as “a Square feature” but as its own platform.
Best Free Alternatives to CashMarket
Since CashMarket is not available publicly, here are 5 free alternatives that share its grotesque, clean, slightly humanist feel. All 5 are available on Google Fonts.
| Font | Similarity to CashMarket | License | Source |
| DM Sans | Rounded corners, clean grotesque, similar weight balance | Free (OFL) | Google Fonts |
| Inter | High x-height, tight spacing, neutral grotesque | Free (OFL) | Google Fonts |
| Work Sans | Slightly rounded, modern grotesque, strong at medium weights | Free (OFL) | Google Fonts |
| Nunito | Rounded terminals, friendly tone, similar approachability | Free (OFL) | Google Fonts |
| Space Grotesk | Distinctive grotesque with character, close structural feel | Free (OFL) | Google Fonts |
If you’re after something closer to Agrandir Wide specifically, that one’s worth paying for. The personality in that typeface is hard to replicate with free options. But for the clean, functional side of CashMarket? DM Sans and Inter get you very close.
How to Use CashMarket Alternatives in Design Tools
In Figma
All 5 alternatives above are available directly inside Figma via the Google Fonts integration. No installation needed. Search the font name in the text properties panel and it loads automatically.
If you want to add a custom font to Figma, you’ll need the Figma desktop app and a locally installed font file.
In Canva
DM Sans and Inter are both available natively in Canva’s font library. To upload a font to Canva, you’ll need a Canva Pro account and a valid font license.
CSS Embed (for Web)
For web projects, here’s a quick Google Fonts embed for DM Sans and Inter together:
“ <link href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=Inter:wght@400;500;700&display=swap" rel="stylesheet"> `
In CSS, the font stack would follow the same logic Cash App uses internally:
` font-family: 'DM Sans', 'Inter', 'Helvetica Neue', sans-serif; letter-spacing: 0.01em; `
Why Did Cash App Choose CashMarket?
The short answer: the typeface needed to carry trust without feeling like a bank.
Most fintech brands in 2018 were using either overly corporate serif typefaces or generic geometric sans-serifs. Cash App’s design team went a different direction. CashMarket’s subtle rounding signals approachability, and the tight, clean grotesque structure keeps things feeling efficient and direct.
The typographic logic behind the choice:
- Rounded corners reduce visual tension, important for an app people use for real money
- The high x-height maintains legibility across small screen sizes
- Tight default spacing (0.01em) keeps the interface dense without feeling crowded
- Commissioning Angus R. Shamal directly meant the modification felt like a true custom typeface, not a tweaked free font
The 2025 addition of Cash Sans and the brand portal signals that Block, Inc. is treating typography more seriously than most fintech companies. The new guidelines explicitly encourage experimentation with Cash Sans, which is unusual. Most brand systems lock everything down.
Compare that to Venmo’s font approach or the PayPal typeface system, both of which are more restrained and less custom. Cash App’s typography signals a brand that takes design seriously as part of its product identity, not just its marketing. That’s a meaningful distinction in a space where most companies treat type as an afterthought.
The psychology behind the font choice also matters here. Grotesque sans-serifs read as direct and confident, while the slight rounding in CashMarket softens that confidence into something more human. For an app that handles people’s money, that balance is intentional.
FAQ on The What Font Does Cash App Use
What is the official font used by Cash App?
Cash App’s primary brand typeface is CashMarket, a custom sans-serif commissioned from type designer Angus R. Shamal of ARS Type.
In early 2025, Block, Inc. added a second custom typeface called Cash Sans to its brand system.
Is the Cash App font available to download for free?
No. Both CashMarket and Cash Sans are proprietary typefaces owned by Block, Inc.
Neither appears on Google Fonts or any public font platform. They are not licensed for external use.
What font does Cash App use inside the app interface?
The app UI uses platform-native system fonts: SF Pro on iOS and Roboto on Android.
CashMarket is reserved for branding. The internal font stack reads: Cash-market-rounded, Helvetica Neue, Helvetica, sans-serif.
What type of font is CashMarket?
CashMarket is a grotesque sans-serif with slightly rounded terminals and a high x-height.
It was adapted from ARS Maquette, a typeface Angus R. Shamal originally designed in 1999 and released through ARS Type in 2001.
What font does Cash App use for marketing materials?
Cash App uses Agrandir Wide by Pangram Pangram Foundry for promotional content.
It is served as a variable font. Commercial licenses for Agrandir start at $40 per style directly from the Pangram Pangram website.
What font did Cash App use before CashMarket?
The original Square Cash wordmark used a thin, all-caps style resembling Alte Haas Grotesk Regular or Neology Regular.
After the 2018 rebrand, Square Cash became Cash App and adopted CashMarket as its primary typography system.
What are the best free alternatives to the Cash App font?
DM Sans, Inter, and Space Grotesk are the closest free matches to CashMarket’s grotesque, slightly rounded character.
All three are available under the Open Font License on Google Fonts.
Who designed the Cash App font?
Angus R. Shamal, founder of ARS Type, designed CashMarket by adapting his existing ARS Maquette typeface under a commission from Square’s internal design team.
Block, Inc. retains full ownership of the resulting custom typeface.
Does Cash App use a custom font or a licensed one?
Both, depending on context. CashMarket and Cash Sans are custom proprietary typefaces built for Cash App exclusively.
Agrandir Wide is a commercially licensed font from Pangram Pangram Foundry, used for marketing alongside the custom type system.
How does Cash App’s font compare to other payment apps?
Most payment apps rely on licensed or system fonts. Cash App invested in fully custom app typography, which is less common in fintech.
Compared to Venmo or PayPal, Cash App’s type system is significantly more developed and brand-specific.
Conclusion
If you’ve been wondering what font does Cash App use, the answer sits across three layers: CashMarket for the wordmark and brand identity, Cash Sans for marketing, and platform system fonts inside the app itself.
The CashMarket typeface, adapted from ARS Maquette by Angus R. Shamal, isn’t publicly available. For close alternatives, DM Sans and Inter cover most use cases without cost.
Block, Inc.’s investment in a fully custom brand typography system puts Cash App ahead of most fintech competitors on the visual hierarchy front. The type choices reflect deliberate typographic thinking, not defaults.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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