A rebrand changes a company’s name or identity, or moves where it sits in the market, and the business keeps trading the whole time. Some…
The AT&T logo is one of those corporate marks that most Americans recognize without even thinking about it. That striped blue globe has been sitting…
The CFMoto logo is the official visual mark of Zhejiang CFMOTO Power Co., Ltd., a Chinese powersports manufacturer founded in 1989 and headquartered in Hangzhou,…
The Zynga logo is one of those marks you’ve probably seen hundreds of times without really thinking about it. A white dog silhouette sitting next…
The Hamburger SV logo is one of the most recognized crests in German football. It features a distinctive diamond shape with the club’s initials, rooted…
The Celta Vigo logo is the official visual identity of Real Club Celta de Vigo, a professional football club based in Vigo, Galicia, Spain. It…
The Dijon logo belongs to Dijon Football Cote d’Or, a French football club founded in 1998 through the merger of Cercle Sportif Laique Dijonnais and…
The Kirin logo is one of the most recognizable brand marks in the global beverage industry. It features a mythical creature from East Asian folklore,…
The Eintracht Frankfurt logo is one of German football’s most recognizable club emblems, built around a bold eagle symbol that has represented the club for…
HBO’s streaming service has been renamed three times, not five. HBO Go and HBO Now only look like renames because they ran side by side…
The FedEx logo stands as one of the most recognized corporate symbols in global shipping and logistics. It represents a masterclass in minimalist design thinking.…
The Fisher Investments logo is one of those brand marks you probably recognize from financial ads, TV commercials, or the corner of a retirement planning…
The Telstra logo is one of those brand marks that most Australians could probably draw from memory, even if they tried to forget it. It’s…
The Costco logo is a wordmark-based corporate identity representing one of the largest membership warehouse retailers in the world. It uses a bold, two-color typographic…
The Zero Motorcycles logo is the official visual mark of Zero Motorcycles, Inc., the California-based electric motorcycle manufacturer founded in 2006. It functions as the…
The SV Darmstadt 98 logo is the official visual identity of SV Darmstadt 98, a professional football club based in Darmstadt, Hesse, Germany. The emblem…
The Kilmarnock logo is one of the most historically layered badges in Scottish football. It belongs to Kilmarnock Football Club, commonly known as Killie, a…
The Modelo logo is one of those designs that hits you before you even crack open the bottle. It’s layered, detailed, and packed with references…
The Levante logo is the official crest of Levante UD, a professional football club based in Valencia, Spain. It functions as the club’s primary visual…
The Troyes logo belongs to Esperance Sportive Troyes Aube Champagne, a French football club rooted in the Aube department of the Champagne region. ESTAC’s badge…
The Borussia Monchengladbach logo is one of German football’s most recognized club emblems, built around the iconic foal symbol that has represented the club for…
The Prada logo stands as one of the most recognized symbols in luxury fashion. Simple, clean, and deliberately understated. That inverted triangle has become shorthand…
A rebrand changes how people see a company or a product. Sometimes that means a new logo and a fresh color palette. Sometimes it means…
The Morningstar logo is one of the most recognized marks in the financial services industry. Designed by Paul Rand in 1991, it turns a simple…
The Deutsche Telekom logo is one of the most recognized corporate marks in European telecommunications. It centers on a bold magenta “T” flanked by small…
The HEB logo is the official visual mark of H-E-B Grocery Company, one of the largest privately held retailers in the United States. It functions…
The Triumph logo is one of motorcycling’s most recognized brand marks, carrying over a century of British engineering heritage in a deceptively simple design. It…
The Le Mans logo is the official visual mark of Le Mans Football Club, a French professional football team based in the city of Le…
The Ross County logo is one of those football badges that tells you everything about where the club comes from before you even read a…
The FC St. Pauli logo is one of the most recognizable symbols in world football. It’s a skull and crossbones, and unlike most club badges,…
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