The SoFi logo is one of the most talked-about brand marks in fintech. And for good reason. It went from a forgettable startup badge to…
Most of the work in animating a logo happens before you open an animation tool. If the file is a flat PNG, After Effects, Jitter,…
Two columns of text that don’t line up. Headings with weird gaps underneath. Spacing that feels random from one section to the next. These are…
Loyalty reporting tends to drift toward whichever number is easiest to pull. For a lot of teams that means NPS, because the survey tool ships…
The Trader Joe’s logo is a hand-lettered wordmark that has represented one of America’s most distinctive specialty grocery chains since the brand’s early days. It…
The Square Enix logo is one of the most recognized marks in gaming. It represents a company born from the 2003 merger of two Japanese…
The Getafe logo is the official crest of Getafe CF, a professional football club based in Getafe, a city in the Community of Madrid, Spain.…
The Hibernian logo is the official crest of Hibernian Football Club, one of the oldest and most storied clubs in Scottish football. Founded in 1875…
The Fiorentina logo is one of those football badges that actually tells you something about where a club comes from. It’s not just a pretty…
The FC Köln logo is one of the most recognizable crests in German football. It features a goat, the club’s iconic mascot, paired with the…
The San Miguel logo is one of the oldest and most recognized brewery marks in Southeast Asia. It belongs to San Miguel Corporation, a Philippine…
The Skittles logo stands as one of the most recognizable candy brand marks in the world. It combines playful typography with a rainbow arc that…
The iCapital logo is one of those fintech brand marks that does exactly what it needs to do without trying too hard. It sits at…
Symmetry feels safe. But the most memorable layouts in graphic design break the mirror on purpose. So what is asymmetry in graphic design, and why…
A logo doesn’t need a registration to be yours. Using it in trade already gives you some rights. What logo trademark registration adds is exclusive,…
The Sprint logo is one of those brand marks that stuck in people’s heads long after the company stopped existing. Black text, a yellow wing-like…
WIPO’s World Intellectual Property Indicators 2025 counts 93.2 million trademarks in force worldwide in 2024. A new name lands in that pile, and most of…
The Harley-Davidson logo is one of the most recognized brand marks in American manufacturing history. It represents far more than a motorcycle company. It carries…
The QuikTrip logo is the official visual mark of QuikTrip Corporation, a Tulsa, Oklahoma-based convenience store and gas station chain. It functions as the primary…
The Supercell logo is one of the most recognized marks in mobile gaming. It belongs to a Finnish studio that has produced some of the…
The Atletico Madrid logo is one of the most recognized crests in Spanish football. It represents Club Atletico de Madrid, a professional football club founded…
The VfB Stuttgart logo is one of German football’s most recognizable club badges, built around a bold red shield, a stylized stag’s antler, and the…
The Hoegaarden logo is one of the most recognized marks in the Belgian beer world. It represents a brand that traces back to 1445, when…
The Under Armour logo ranks among the most recognized symbols in athletic apparel. Two interlocking letters. Simple geometry. Yet it communicates power, performance, and ambition…
The Tegus logo is the visual mark of one of the most talked-about market intelligence platforms in the financial research space. Founded in 2016 by…
Every photograph you stop scrolling for, every landing page that just feels right, likely follows the same compositional grid that painters have used since 1797.…
The KTM logo is one of the most recognized marks in motorsport. Bold, aggressive, and immediately readable, it reflects exactly what the brand stands for:…
An awareness score on its own tells you very little. Whether it’s good or bad depends on what it was a year ago and what…
The Rayo Vallecano logo is the official crest of Rayo Vallecano de Madrid, a professional football club from the Puente de Vallecas district of Madrid.…
The SC Freiburg logo is the official crest of Sport-Club Freiburg e.V., a professional football club based in Freiburg im Breisgau, Germany. It functions as…
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