Presentation is everything when it comes to growing your business. How you present your items can make or break a customer’s decision to buy. That’s where custom-printed boxes step in. These boxes allow you to reflect your brand’s unique identity and create a cohesive look for your items.
This way, custom printed boxes help you boost brand recognition and customer loyalty. However, the first step in printing custom packaging boxes is to choose the right product boxes. Let’s explore the right product boxes for custom printing to grow your business in this blog. Read on!
Why Does Choosing the Right Product Boxes Matter?
Before discussing the right product boxes for custom printing, first know why choosing them matters. No-brainer, custom printing significantly impacts your brand image, customer experience, and ultimately sales. But presentation isn’t limited to printing alone.
Choosing the right product boxes is also important. Hence, printing and premium product boxes both go hand-in-hand. Now, dive into five major product boxes that are complementary for custom printing, which differentiate your products in a saturated market:
1. Pillow Boxes
Printed pillow packaging boxes turn your branded products into a powerful branding experience. They offer a sleek and curved shape that not only elevates brand image but also offers a flat surface that is easy to print on.
Their flat and printable sides are easy to customize with your brand logo, design, and text. The versatile printability of pillow boxes turns your products into a mini billboard. Whether you sell jewelry, cosmetics, or apparel, investing in printed pillow boxes won’t disappoint you.
If you are among those brands seeking a modern and clean appearance for your product boxes, use digital, offset, or UV printing on pillow boxes. You can also leverage CMYK printing to trigger emotions in customers. For example, pastels on pillow boxes suggest calm and earth tones, which are ideal for packing cosmetic items, while bold combos like black and gold suit luxurious perfumes and formal suits.
2. Rigid Boxes
Rigid boxes are themselves premium. They have high-quality construction that reflects a sophisticated and high-end impression. As a result, rigid boxes enhance the perceived value of your products. However, you can further vamp up your product presentation by printing vibrant and custom graphics on these boxes.
When it comes to printing rigid boxes, they serve best. This is because these boxes have a smooth and high-quality surface, which is flexible for crisp and vibrant printing of your brand logo and product information.
As a result, rigid boxes exude luxury appeal that enhances the unboxing experience, making them perfect for high-end products. They also create a memorable brand impression that encourages repeat purchases.
Many premium chocolate brands, such as “Godiva Chocolates,” boost their sales with printed chocolate boxes made from rigid boxes. The brand utilizes high-quality rigid boxes in distinctive styles, such as two-piece and sliding drawer, especially for gifting during holidays like Christmas and Easter. Regardless of your industry, you can also leverage rigid printed boxes to add a touch of luxury and elegance to your items, even if they are ordinary.
3. Display Boxes
As a matter of fact, display boxes are placed on counters, shelves, or neat points of sale. Hence, they become more visible to potential buyers, which can lead to higher sales if you utilize custom printing. Printed display boxes create a strong brand identity with logos, unique designs, and brand colors.
If you use brand-specific color prints to highlight your brand design and graphics on display boxes, you can more likely lure customers. Display boxes have large and flat panels, such as a raised black lid or side walls. Their structure serves as a billboard for your brand message.
Display boxes provide ample and unobstructed space for printing high-resolution images, logos, product information, and taglines. Printing these boxes enhances the perceived value of small-to-medium-sized products like candies, cosmetics, and small electronics.
4. Gable Boxes
If you are a retail, gift, or luxury brand looking for a box style that is printable for extensive design work, gable boxes are a one-stop choice for you. Their unique structure has large and flat surfaces where your brand can reflect creative artistry and detailed branding.
The distinctive, house-like shape of gable boxes naturally draws attention to retail shelves or during shipping. It makes custom print work more noticeable to potential customers in a market flooded with your competitors.
Gable boxes possess smooth surfaces as they are made from kraft, cardboard, or paperboard. As a result, you get high-resolution, full-color prints and various finishes on gable boxes. The material and structure of gable boxes accommodate various high-quality printing methods, including digital, offset, and flexographic printing.
5. Sleeve Boxes
Sleeve boxes are a popular style due to their structure that supports versatile printability. They have a simple, two-part design, ample surface area, and the ability to combine an inner, often plain, tray with a highly printable outer surface.
This unique combination provides your brand with an effective blank canvas in the disguise of sleeve boxes for branding. The outer sleeve of these boxes has a large surface area, which is ideal for high-resolution digital or offset printing. You can print intricate graphics, product information, and messaging without distortions on outer sleeves.
You know the best part of utilizing printed sleeve boxes? Investing in these boxes conveys a premium feel while being an affordable printing option. You want to know how? Well, you can use a generic, inexpensive inner tray and invest your printing budget into a premium and eye-catching sleeve.
This approach is cost-efficient, especially for seasonal or limited-edition runs, as only the sleeve needs to be updated, not the entire package.
The Bottom Line
Ensure you make the right impression on potential buyers by choosing custom product boxes suitable for extensive printability. Pick the five most popular printed product boxes mentioned in this blog to vamp up your brand presentation. Investing in these boxes will not only help your brand boost recognition but also build customer loyalty.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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