The official Brooklyn Nets colors are black, white and gray. The primary color is black (#000000), paired with white (#FFFFFF) and a supporting gray (#909090). These colors run across the shield logo, the Barclays Center court, every core uniform and team merchandise, and they were adopted with the 2012 move from New Jersey to Brooklyn.
Brooklyn Nets Color Codes Table
| Color | Swatch | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|---|
| Black | #000000 | 0, 0, 0 | 75, 68, 67, 90 | PMS Black 6 C | |
| White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | No PMS ink (paper white) | |
| Gray | #909090 | 144, 144, 144 | 0, 0, 0, 44 | Pantone (approx.): PMS Cool Gray 8 C |
A note on honesty here. Black 6 C is the value published in the team’s reproduction and usage guidelines. The gray is a support tone, not a headline color, and the Pantone match above is approximated from the HEX using a color finder. If you are printing something official, ask for a proof. Do not trust an approximation on a $4,000 print run.
Every Nets Color, Broken Down
Black in the Brooklyn Nets Palette
Black (#000000) is the primary. Not a soft black, not a washed charcoal, not a near-black with a blue cast baked in. Pure #000000, which is unusual. Most pro franchises pick something like #0C0C0C or a deep charcoal because true black eats detail on broadcast and clogs up in print.
It fills the shield background in the primary logo, dominates the Icon Edition jersey, and covers the Statement set too. Brooklyn wears black at home more than almost anyone in the league.
Print people, take note: on a jersey or a poster, that flat jet black needs proper ink coverage or it drifts gray. Rich black builds beat straight K every time.
White in the Brooklyn Nets Palette
White (#FFFFFF) is the secondary, and it does real work rather than sitting there as negative space. It carries the wordmark, the numbers, the shield outline and the ball icon inside the logo. The Association Edition uniform is white with black lettering, which is basically the palette flipped.
The white is not off-white, not bone, not ivory. Pure paper white. That maximum contrast against #000000 is the entire point of the identity.
Gray in the Brooklyn Nets Palette
Gray (#909090) is the one people argue about. It is not in every official brand sheet, and some sources list only two colors for the team. It shows up anyway: alternate merchandise, warmup gear, court accents, secondary graphics. A neutral mid gray gives designers a third step between the two extremes, which you need the moment you build anything with layers or depth.
Use it sparingly. Lean on it too hard and the whole thing goes flat.
Nets Uniform Colors: Home, Away, Alternate
Icon Edition (primary home): black jersey, white “Brooklyn” wordmark and numbers, minimal trim.
Association Edition (road/white): white base, black lettering, same clean typography treatment.
Statement Edition: black base, kept in the monochrome family.
City Edition (2025-26): the Nets brought back the “Brooklyn Camo” set for the 2025-26 season. Black base, white wordmark, and a multicolor Coogi-inspired pattern running down the side panels, the collar and the arm trim, honoring The Notorious B.I.G. It first ran in 2018-19 and it remains the only time real color has been allowed into the Brooklyn identity. There is a BED-STUY mark above the jock tag. The team scheduled it for 11 games.
Color History and the 2012 Rebrand
The franchise did not start out black and white. Far from it.
As the New Jersey Nets from 1997 to 2012, the team used navy blue (#002A60), red (#CD1041), gray and silver. Standard American sports palette. Nothing wrong with it, nothing memorable about it either.
The 2012 relocation to Brooklyn scrapped all of it. Jay-Z, then a minority owner, pushed the monochrome direction, and the new shield logo and black-and-white scheme launched with the opening of Barclays Center that same year. The stated reference point was the old New York City subway signage, along with the borough’s typographic and street culture.
Two colors. In a league full of teams stacking three and four. That took nerve, and it worked: the Nets built one of the most instantly recognizable brand systems in the NBA out of the two colors everybody else uses as trim.
Using the Nets Colors in Your Own Work
For screen, use the HEX values. For print, use the CMYK or Pantone numbers in the table, and remember white is the absence of ink, not an ink.
Copy-ready CSS:
“ :root { --nets-black: #000000; --nets-white: #FFFFFF; --nets-gray: #909090; } `
Practical notes
- Accessibility is free here. Black on white clears every WCAG contrast threshold you will ever be asked about.
- The gray at #909090 sits at roughly 3.5:1 against white. Fine for large text, not fine for body copy.
- Set the type in a condensed grotesque if you want the look. The team uses Akzidenz-Grotesk BE Condensed.
- Skip gradients. This palette dies the second you get cute with it.
Related Reading
- NBA team color codes, the full league hub with every franchise palette.
- Building around a single dominant dark tone? Check these dark color palettes.
- More neutral-heavy combinations sit in these gray color palettes and these neutral color palettes.
- If you want the opposite approach, see how black behaves when it is the only anchor in a saturated scheme.
FAQ on The Brooklyn Nets Colors
What are the Brooklyn Nets colors?
The Brooklyn Nets colors are black and white, with gray used as a support tone. Black (#000000) leads, white (#FFFFFF) handles the wordmark and numbers, and gray (#909090) appears in alternate merchandise, warmup gear and some court graphics.
What are the Brooklyn Nets color codes in HEX and RGB?
Black is #000000 / RGB (0, 0, 0). White is #FFFFFF / RGB (255, 255, 255). The secondary gray is #909090 / RGB (144, 144, 144). Those three hex codes cover every digital Nets asset you will build.
What is the Brooklyn Nets Pantone color?
The team’s black is PMS Black 6 C, per the Nets reproduction and usage guidelines. White carries no Pantone ink (it is paper). The gray matches roughly to Cool Gray 8 C, though that value is approximated from the HEX.
What is the primary color of the Brooklyn Nets?
Black. Pure #000000, not a softened near-black. It fills the shield logo background, the Icon Edition jersey, the Statement Edition set and most of the Barclays Center court and signage. Very few franchises commit this hard to it.
When did the Brooklyn Nets adopt black and white?
In 2012, when the franchise moved from New Jersey to Brooklyn and opened Barclays Center. Jay-Z, a minority owner at the time, pushed the monochrome direction. The new shield logo launched with the same rebrand.
What colors were the New Jersey Nets?
From 1997 to 2012 the New Jersey Nets used navy blue (#002A60), red (#CD1041), gray and silver. Earlier ABA and New York Nets eras leaned on red, white and blue. None of it survived the Brooklyn move.
Why did the Nets choose black and white?
The stated reference was old New York City subway signage, plus Brooklyn’s typographic and street culture. Two colors in a league stacking three or four made the identity read instantly on a hat, a hoodie or a broadcast graphic.
Are the Brooklyn Nets colors the same as the Chicago White Sox?
Close, not identical. Both run black and white, but the White Sox palette is anchored by a silver-gray and a script wordmark. The Nets use a flatter mid gray and a condensed grotesque, so the two rarely get confused.
What are the Brooklyn Nets jersey colors?
Icon Edition is black with white lettering. Association Edition is white with black lettering. Statement Edition stays black. The City Edition for 2025-26 is black with a multicolor Coogi-inspired “Brooklyn Camo” trim.
Does the Nets City Edition jersey use different colors?
Yes, and it is the one exception. The 2025-26 Biggie-inspired Brooklyn Camo set adds multicolored striping down the side panels, collar and arm trim. The base stays black, the wordmark stays white.
Conclusion
The Brooklyn Nets colors come down to three values you can memorize in about four seconds: #000000, #FFFFFF, #909090.
Grab the CMYK and Pantone numbers from the table above if the job is going to press, and keep the monochrome logic intact. This palette works because it refuses to compromise.
Copy the CSS block, build your court graphic or your fan site, and let the contrast do the heavy lifting.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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