The world, as we know it, can never be understood without letters. Letters went beyond characters used to convey a message into an expression of love, hatred or any other emotion—a collection of intelligence and an agreement for trade. Its development did not stop there, though. Letters, technically referred to as text, also became an object for art expression. This fusion of art and writing is what we call now as typography.
Typography is the art of arranging text based on typefaces, point size, line length, and spacing. It was intrinsically observed in ancient times to create seals for the royalty or as text on currency. Massive production and duplication of typographies emerged when Johannes Gutenberg, a German goldsmith, invented the movable printing press in the mi-15th century. During those times, the purpose of typography was to create readable and visually engaging texts for readers. Now, typography varied depending on the tone, mood, or theme of the setting where it will be used.
Typography for Designing Posters and Postcards
By means of typography, understanding a thought went beyond contextual comprehension. Now, even the appearance of text communicates an emotion that is consistent with the artist’s thoughts, in order to intensify that emotion. And what other media can better express intense emotion than a poster or a postcard?
To incorporate effective typography in the design of your posters and post cards, here are five things you should consider:
The placement affects how your audience views your purpose. For instance, in campaign posters, typographies are placed on top of other design elements, as it shows how vital the information is.
The closeness or similarity of your typography to the design strengthens the message of your postcard or poster. It creates an impression. However, you can still create an impression even with little similarity among design elements. The important thing is, your typography should establish a connection with the whole design.
Typographies that aim to inform should have higher contrast than its background, while typographies that aim to support an image should not be overpowering. In this case, the role of typographies in the contrast of a design is important, in order to relate a hierarchy of priority for thoughts.
To create a festive taste for your Holiday postcard, normally you would use candy cane-inspired typographies for consistency. This only tells how important typography is to create and sustain an impression. Typography and design may be similar or contradicting as long as it intends to relay only one impression.
Typography is important in the repetition of design elements to create a unified concept of the design.
As typography became useful for various industries like digital art, film production, advertisement, marketing, and online media, more and more artists became inspired to create their own trademark text for self expression.
To celebrate how typographies shaped the world, here are 15 inspiring typographies you can feast your eyes on.
Typographic Poster by Skellah
Typographic Beer Directions by Smooth-as-Sandpaper
Thinking Around I by mauroh
Typographic Elephant by Lish-55
The AND Poster by leepro
Retro Typographic Poster by michael152
Speak the fkin truth – Poster by APgraph
Typographic Poster – Kabel by McrsArt
ON’ promotional poster by silocult
Typographic Poster by L3M35
i-pop poster v1 by taylanezer
big hair by Jandalf
Essential Aspect of Creativity by Ziwax
Orchesis 2009 Poster by kmc-cal
Kill Bill Typographic Poster by samextremo
The Year Was 2005 by atobgraphics
technicalLove by mrgraphicsguy
Typographic Poster for KUTU Mag by bukneverdidthis
Typographic Anatomy by morowhitewolf
Angels and Demons Typographic by 32-D3519N
typographic poster by puppetofgod
Sherlock Typographic Poster by skalatte
Typographic Poster 002 by Niikitoo
thriller night….by deniroUK
A Very Wordy Hero by jmirman
Designer Shoes Poster by grillobox
Falling Up Typographic Poster by ashleylavador
Source Code Movie Poster by mk-mikes
My poppy Poster by ducilmaniacs
+Jessica Simmons writes about blogging, branding, marketing and graphic design. She writes for Uprinting, a leading socially responsible online printing, marketing and technology firm that offers poster printing services and various printed marketing media.