The Snowflake logo is the combination mark of Snowflake Inc., the cloud data company founded in San Mateo, California, in 2012. It pairs a six-armed snowflake symbol built from arrow-shaped chevrons with a lowercase wordmark, both in Snowflake Blue. No individual designer or agency has been publicly credited, and the company has not announced a redesign.
Within the broader history of tech company logos, Snowflake sits in the simple icon-plus-wordmark camp: one color, one symbol, built for dashboards and conference screens.
What Is the Snowflake Logo?
The Snowflake logo is the identity of a company whose founders, Benoit Dageville, Thierry Cruanes and Marcin Zukowski, started it in July 2012. It is a combination mark: a snowflake symbol on the left and the word “snowflake” in lowercase on the right, with an (R) mark.
| Symbol | Six-armed snowflake made of arrow-shaped chevrons around a small diamond |
| Designer/agency | Not publicly credited |
| Current version since | No dated redesign announced; the mark is shown as unchanged from 2012 in the logo timeline above |
| Colors (hex) | Snowflake Blue #29B5E8 (official) and white |
| Typeface | Custom lowercase wordmark, not a named retail font (brand typefaces are Texta and Lato) |
| Previous major version | — |
How Has the Snowflake Logo Evolved Over Time?
Snowflake has no well-documented logo history. This article previously described a 2012 original and a “2019 refinement” before the IPO, but no Snowflake announcement or design-press source confirms either a second version or a 2019 redesign, so that claim has been removed.
What is confirmed is the symbol itself. It has stayed a snowflake since the company launched, and Snowflake’s brand guidelines describe it as a “bug” that must always appear with the registered trademark symbol. If a designer or agency credit ever surfaces, it would most likely come from Snowflake itself.
What Do the Design Elements of the Snowflake Logo Mean?
The snowflake references the company name directly. Snowflake has not published an official explanation of the symbol, so any deeper reading is interpretation: six-fold symmetry reads as order, which suits a company selling structured data.
The arms are chevrons that point toward the center, which gives the snowflake an arrow-like, directional feel. The lowercase wordmark keeps the tone friendly for an enterprise brand. The symmetry of the symbol also makes it work as a small app icon and favicon.
What Are the Snowflake Logo Colors?
Snowflake’s official brand guidelines name Snowflake Blue, #29B5E8 (RGB 41, 181, 232), as the logo color. The blue logo goes on white backgrounds, and a white version is used on full-bleed Snowflake Blue. That is all the logo needs: it is a one-color mark.
Earlier versions of this article listed a dark navy (#1B2A47) and detailed CMYK values as logo colors. Neither appears in the official guidelines, so they were removed. A third-party swatch on the image above shows a slightly different blue (#00A1D9), which is another reason to rely on the official #29B5E8.
Light sky blue stands out from the darker navy that many enterprise brands default to, such as in the Salesforce logo, and it ties into the snow and ice idea. For more in this color family, see these blue logos.
What Font Is the Snowflake Logo?
The wordmark is custom lettering: rounded, lowercase, with open letterforms. No official typeface name is published, and some font sites say it resembles Averta, but that is a resemblance, not a confirmed source. The Lato specimen above is not the wordmark either; it shows one of Snowflake’s two brand typefaces, covered below.
Snowflake’s guidelines do name two brand typefaces for other uses: Texta for headlines and Lato for subheads and body text. Lato is free on Google Fonts, but it is not the wordmark. For general reading on the topic, see sans-serif fonts.
Are There Hidden Meanings in the Snowflake Logo?
There is no confirmed hidden symbol. The only things Snowflake’s own guidelines show are the six chevron arms, the central diamond and the registered mark. Claims that the six arms stand for six workloads or product pillars are not backed by the company and should be treated as speculation.
How Does the Snowflake Logo Compare to Competitor Logos?
Snowflake’s symbol is literal: the icon is the company name. MongoDB’s logo also takes a nature-derived shape, a leaf, while the Datadog logo uses a dog mascot. Close data-platform peers such as Databricks and the Splunk logo take different routes, and both are covered separately.
What Cultural Impact Has the Snowflake Logo Had?
The logo reached a wide audience when Snowflake listed on the NYSE in September 2020. The offering raised about $3.4 billion, and Wikipedia describes it as one of the largest software IPOs and the largest to double on its first trading day.
Since then the snowflake has become shorthand for cloud data warehousing, appearing next to AWS, Azure and Google Cloud logos in partner materials.
How Does the Snowflake Logo Fit Into the Overall Brand Identity?
Snowflake’s guidelines describe the snowflake symbol and the wordmark as parts of one logo, with the symbol used alone as an app icon or favicon. The brand type pairing of Texta and Lato sits around it. The company publishes its own brand guidelines page, which is the place to check for current rules.
How Should the Snowflake Logo Be Used?
Snowflake is a registered trademark of Snowflake Inc. As a general rule, editorial coverage of a company usually shows its logo as is, while using it to suggest partnership or endorsement needs permission. For the current logo files and rules, go to Snowflake’s own brand guidelines page rather than image search, where colors and proportions are often altered.
FAQ on the Snowflake Logo
What does the Snowflake logo represent?
It represents Snowflake Inc., the cloud data company. The snowflake is a direct reference to the name. Snowflake has not published a deeper official meaning.
What colors are in the Snowflake logo?
The logo is one color: Snowflake Blue, #29B5E8, per the company’s brand guidelines. A white version is used on blue backgrounds.
What font does the Snowflake logo use?
The wordmark is custom lowercase lettering with no published font name. Snowflake’s brand typefaces are Texta for headlines and Lato for body text, but those are not the logo.
Who designed the Snowflake logo?
No designer or agency has been publicly credited.
When was the Snowflake logo introduced?
Snowflake was founded in 2012, and the snowflake symbol has been the brand’s mark since. No separate redesign date has been confirmed.
Has the Snowflake logo ever changed?
No official redesign has been announced, and no dated old logo is documented in reliable sources. Third-party claims of a 2019 refinement could not be verified.
What does the Snowflake symbol look like?
It is a six-armed snowflake made of arrow-shaped chevrons pointing toward a small diamond at the center.
What is the Snowflake logo called in the brand guidelines?
The snowflake symbol is called the “bug” in Snowflake’s guidelines, and it must appear with the registered trademark symbol.
Where can I see the official Snowflake logo?
On Snowflake’s own brand guidelines page at snowflake.com/brand-guidelines. Use official files rather than screenshots from image search.
Is the Snowflake logo trademarked?
Yes. The logo carries the registered trademark symbol and belongs to Snowflake Inc.
Conclusion
The Snowflake logo is a one-color combination mark: a six-armed snowflake and a lowercase wordmark in Snowflake Blue. Its strength is that the symbol is the company name, which makes it easy to recognize next to the Okta logo, the Twilio logo and the Atlassian logo in the same market.
Sources
- Snowflake, Brand Guidelines – https://www.snowflake.com/brand-guidelines
- Wikipedia, Snowflake Inc. – https://en.wikipedia.org/wiki/Snowflake_Inc.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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