The Okta logo is a lowercase “okta” wordmark paired with a circular symbol of radiating spokes that Okta calls the Aura. It was introduced in Okta’s 2022 brand evolution, created by the agency Athletics with Okta’s internal brand team, and it replaced the blue wordmark Okta had used since 2015. It is not an octagon, which is what some older descriptions claim.
Okta, the identity and access management company, was founded in January 2009 by Todd McKinnon and Frederic Kerrest under the name SaaSure and renamed Okta in 2010. The company went public on Nasdaq in 2017.
What is the Okta Logo?
The Okta logo is a black lowercase wordmark next to the Aura, a ring of radiating spokes. It dates from 2022, when Okta refreshed the wordmark and the symbol together. Athletics reduced the weight of the letters, sharpened their edges, firmed up the base of the “t” and redrew the “k”, with micro-refinements from the type studio Dalton Maag.
| Symbol | Aura, a circle of radiating spokes |
| Designer/agency | Athletics (New York) with Okta’s internal brand team; wordmark refinements with Dalton Maag |
| Current version since | 2022 |
| Colors (hex) | Carbon, approx. #1A1A1A (sampled from the logo); white on dark backgrounds |
| Typeface | Custom lowercase wordmark, not publicly named |
| Previous major version | Blue “okta” wordmark, 2015 to 2022 |
How Has the Okta Logo Evolved Over Time?
Okta’s visual identity has changed four times: the SaaSure name, a first Okta logo with a circle, a plain blue wordmark and the current Aura logo. The years below follow a logo-history site, and Okta has not published its own dated logo timeline, so treat the earlier years as approximate.
SaaSure Logo (2009 to 2010)
The company launched in 2009 as SaaSure. Its logo paired a blue, honeycomb-style emblem made of hexagons with gray “SaaSure” lettering.
First Okta Logo (2010 to 2015)
After the rename to Okta in 2010, the logo showed a large blue circle with a smaller black circle overlapping it, set above a bold black lowercase “okta” wordmark.
Blue Okta Wordmark (2015 to 2022)
The circle emblem was dropped for a blue lowercase “okta” wordmark in rounded letterforms. This is the logo many people still associate with Okta, and it used a brighter blue than anything in the current identity.
Current Aura Logo (2022 to present)
The 2022 evolution brought in the Aura as the centerpiece of the identity and changed the logo from blue to black or white. Athletics describes it as refreshing the wordmark and symbol, adding 3D and motion to the identity, and using the Aura’s spokes to hold images when animated.
What Do the Design Elements of the Okta Logo Mean?
The Aura is a circle with no start or end, built from spokes that radiate outward. Athletics designed it as the central concept of the brand system rather than a plain icon: the spokes can be filled with photography or animated. Okta has not published a symbolic breakdown beyond that, so claims that each spoke stands for a product or concept are interpretation.
What Are the Okta Logo Colors?
The logo itself is a single color: Carbon (approx. #1A1A1A as sampled) on light backgrounds and white on dark ones. The wider palette in the image includes blues (Cobalt, Sky, Cloud), greens (Ocean, Seafoam, Turquoise), warm neutrals (Sand, Cream, Snow) and grays (Carbon, Slate, Gravel). Okta has not published official hex codes for these, so values like Sky at about #3F59E4 are sampled from the image.
The older blue wordmark is where many “Okta blue” hex codes come from. That blue was dropped in 2022, so it should not be used for the current brand.
What Font Does the Okta Logo Use?
The wordmark is custom lettering, refined with Dalton Maag, and Okta has not named a font for it. It is a lowercase sans-serif, and no free font is an exact match.
How Does the Okta Logo Appear in Use?
The Aura works on its own as a small icon, and in the campaign above it sits beside the line “For a workforce everywhere at once” with the wordmark below.
How Does the Okta Logo Fit Into the Brand Identity?
The merchandise above shows both options: a small white Aura alone on a dark hoodie, and the Aura plus wordmark on a blue tote. The 2022 identity puts the Aura at the center of photography, motion and print, so the symbol appears far more often than the wordmark alone.
FAQ on the Okta Logo
What does the Okta logo look like?
It is a lowercase black “okta” wordmark with a circular Aura symbol made of radiating spokes on the left. On dark backgrounds it appears in white.
Who designed the Okta logo?
The agency Athletics, working with Okta’s internal brand team, refreshed the wordmark and created the Aura for the 2022 evolution. Dalton Maag helped with the wordmark’s fine details.
When did Okta change its logo?
In 2022. The earlier blue wordmark had been in use since about 2015, according to logo-history sources.
What font does the Okta logo use?
It is custom lettering with refinements by Dalton Maag, and Okta has not named a typeface. No free font matches it exactly.
What colors does Okta use?
The logo is Carbon (approx. #1A1A1A) or white. The brand palette also includes Cobalt, Sky, Ocean, Seafoam, Sand and Cream, with hex values that are approximate because Okta has not published them.
What does the Okta symbol mean?
The Aura is a circle of spokes with no beginning or end, designed to hold images and motion. Okta has not published a detailed meaning for each part.
Is the Okta logo an octagon?
No. The current Okta symbol is a circular Aura made of spokes. Descriptions of an octagon do not match the logo.
What did the old Okta logo look like?
From about 2015 to 2022 it was a blue lowercase “okta” wordmark. Before that, from 2010, it had a blue circle emblem with a smaller black circle, and in 2009 the company was SaaSure.
Why did Okta change from blue to black?
No color-specific reason was found in the sources. The 2022 redesign built the identity around the Aura, photography and motion, and the logo itself became single-color.
Is the Okta logo trademarked?
Okta owns its brand marks, so commercial use or anything implying a partnership needs Okta’s permission. Editorial use in articles and reviews is the usual safe case.
Conclusion
The Okta logo is a lowercase wordmark with the Aura, a spoked circle, introduced in 2022 by Athletics and Okta’s brand team. It replaced a blue wordmark and moved the brand to black, white and a wider palette.
Sources
- Athletics, Okta case study – https://athleticsnyc.com/work/okta
- Abduzeedo, Okta’s Vibrant Branding and Visual Identity by Athletics – https://abduzeedo.com/node/88033
- Wikipedia, Okta, Inc. – https://en.wikipedia.org/wiki/Okta,_Inc.
- 1000logos, Okta Logo and symbol, meaning, history – https://1000logos.net/okta-logo/
- Brandfetch, Okta’s new logo and brand – https://brandfetch.com/blog/okta-new-logo-and-brand
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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