The Robinhood logo is a black feather symbol with an upward arrow cut into it, placed beside the word “Robinhood”. The current version came with the brand refresh Robinhood announced on October 10, 2024, created with the studio Porto Rocha. It replaced a 2020 identity by Collins and the original teal-green logo from the app’s early years.
What Is the Robinhood Logo?
The Robinhood logo is a combination mark: a feather symbol and a plain sans-serif wordmark, shown in black on the neon yellow-green Robin Neon or on white. Porto Rocha, who led the 2024 redesign, says it streamlined the feather to draw attention to the upward arrow inside it and polished the wordmark’s letterforms. The feather refers to Robin Hood, the folk archer whose name the company took.
| Symbol | Feather with an upward arrow shape inside it |
| Designer/agency | Porto Rocha with Robinhood’s in-house team (2024); Collins with in-house teams (2020) |
| Current version since | October 10, 2024 |
| Colors (hex) | Black and white, with Robin Neon approx. #CCFF00 as the accent; Robinhood Chain’s guidelines list #CCFF00 as Robin Neon |
| Typeface | RH Phonic (Schick Toikka) is the brand sans serif per Porto Rocha; Martina Plantijn (Klim) for headlines |
| Previous major version | 2020 Collins logo with a capital R wordmark and a smaller feather |
How Has the Robinhood Logo Evolved Over Time?
Robinhood was founded in 2013 and has gone through three logos since.
Original Robinhood Logo (2013 to 2020)
The first logo was a lowercase “robinhood” wordmark in a calm teal green, with a large feather at its left that was at least twice as tall as most letters. Collins later described the old feather as a “comically-large writing quill.” No designer for the original has been publicly credited.
Robinhood Logo of 2020
Robinhood announced a refreshed identity on August 5, 2020, developed by its in-house teams with the agency Collins. The wordmark became “Robinhood” with a capital R, and the feather became smaller and moved to the other side of the text, because the original angle left an awkward gap. The identity added the typefaces Capsule Sans (sans serif) and Nib (serif). Capsule Sans started as Maison Neue by Milieu Grotesque with a commissioned custom R. Nib is by Colophon Foundry.
Current Robinhood Logo (October 2024 to present)
In October 2024 Robinhood rolled out an identity it called “less is more”, with an “iconic, simplified logo symbol” and a supporting wordmark. In the version I checked the feather again sits at the left of the wordmark, and the type is the newer RH Phonic. I found no further logo change announced through 2026.
What Do the Design Elements of the Robinhood Logo Mean?
What Does the Feather Symbol Represent?
The feather points to Robin Hood, who in legend took from the rich to give to the poor, and to the quill pen used to write. The 2024 redesign makes the arrow inside the feather more obvious, which is the part Porto Rocha says it wanted to highlight. Whether the arrow was meant to signal rising markets is not stated by Robinhood.
What Font Does the Robinhood Logo Use?
Before October 2024 the brand’s sans serif was Capsule Sans, a customized version of Maison Neue. Porto Rocha’s case study names RH Phonic from Schick Toikka as the new sans serif and Martina Plantijn from Klim Type for headlines. LogoLounge says the wordmark uses a new sans called Robinhood Phonic. Robinhood’s own announcement does not name any typeface.
What Are the Robinhood Logo Colors?
Robinhood describes its palette as black, white and neutrals, with accent pops of “Robin Neon, a bright yellow green unique to Robinhood.” The announcement gives no hex code. The Robinhood Chain brand guidelines list #CCFF00 for Robin Neon, with #000000 and #FFFFFF. The green you may associate with the app (the old teal green, then a brighter green) belongs to the earlier identities, so the hex codes people quote for “Robinhood green” refer to the pre-2024 colors and are not reliable for the current logo.
How Does the Robinhood Logo Compare to Competitor Logos?
Robinhood’s feather and neon accent set it apart from the blue-heavy palettes common among brokerages. Compared with Coinbase, which uses a blue wordmark and symbol, Robinhood relies on a picture, the feather, and a single loud color.
How Does the Robinhood Logo Fit Into the App and Brand Identity?
The feather doubles as the app icon, shown in black on the neon yellow-green square in the 2024 identity. The screens above show the earlier look, with a green feather on a dark interface. Robinhood’s announcement says app, web, email and social began reflecting the new identity on October 10, 2024, with full rollout over several months.
How Should the Robinhood Logo Be Used?
Robinhood Markets, Inc. owns the Robinhood name and feather as trademarks. Editorial and news use is the usual safe case, while commercial use or anything that suggests partnership needs permission. I could not open Robinhood’s own brand page, and the Robinhood Chain brand guidelines that I could open cover only that blockchain product, so use files from Robinhood’s own sites.
FAQ on the Robinhood Logo
What does the Robinhood logo look like?
A black feather with an arrow shape inside it, placed to the left of the word “Robinhood” in a clean sans-serif. It appears on white or on the neon yellow-green Robin Neon.
What color is the Robinhood logo?
Black on white or neon backgrounds. The accent color is Robin Neon, a yellow-green that Robinhood Chain’s guidelines list as #CCFF00. The older logos were green.
What font does the Robinhood logo use?
Porto Rocha names RH Phonic (Schick Toikka) as the new sans serif and Martina Plantijn for headlines. Until 2024 the brand used Capsule Sans, based on Maison Neue.
What does the feather in the Robinhood logo mean?
It refers to Robin Hood and to the quill. The 2024 version emphasizes the upward arrow within the feather.
When did Robinhood change its logo?
Robinhood changed it in 2020 (announced August 5, 2020) and again on October 10, 2024.
What was the old Robinhood logo?
From 2013 to 2020 it was a lowercase teal-green “robinhood” wordmark with an oversized feather at the left. The 2020 logo used a capital R and a smaller feather on the other side of the text.
Who designed the Robinhood logo?
Porto Rocha led the 2024 identity with Robinhood’s in-house team. Collins worked with in-house teams on the 2020 version. The 2013 original has no credited designer.
What is the Robinhood green hex code?
Robinhood’s current accent is Robin Neon, a yellow-green. The Robinhood Chain brand guidelines list #CCFF00 for it. Robinhood has not published a hex code in its 2024 announcement.
Where can I get the Robinhood logo as a PNG?
Use files from Robinhood’s own newsroom or app listings. The Robinhood Chain guidelines are for that blockchain only. Third-party PNGs may show older versions, because the logo changed in 2020 and 2024.
Conclusion
The Robinhood logo has changed twice since the teal-green original of 2013. The 2020 version by Collins tidied the type and shrank the feather, and the October 2024 version by Porto Rocha made the arrow inside the feather the focus and added the Robin Neon accent.
Sources
- Robinhood, A new visual identity (October 10, 2024) – https://robinhood.com/newsroom/a-new-visual-identity/
- Porto Rocha, Robinhood – https://www.portorocha.com/robinhood
- Robinhood, A visual identity that better reflects our vision (August 5, 2020) – https://www.robinhood.com/us/en/newsroom/a-visual-identity-that-better-reflects-our-vision
- The Brand Identity, COLLINS and Robinhood combine to make investing accessible, affordable and engaging for all – https://the-brandidentity.com/project/collins-robinhood-combine-make-investing-accessible-affordable-engaging
- LogoLounge, Robinhood goes Minimal – https://www.logolounge.com/news/robinhood-goes-minimal
- Robinhood Docs, Robinhood Chain brand guidelines – https://docs.robinhood.com/chain/brand-guidelines/
- 1000logos, Robinhood logo – https://1000logos.net/robinhood-logo/
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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