The Meta logo is the blue infinity-loop symbol and wordmark of Meta Platforms, unveiled on October 28, 2021, when Facebook, Inc. renamed its parent company. It was created by Meta’s in-house agency Creative X, with Marian Chiao as lead designer. The symbol is one continuous loop that reads as both an “M” and an infinity sign.
Mark Zuckerberg announced the change at the Connect event. Facebook, Instagram, and WhatsApp kept their own names and logos, and the Meta symbol became the mark for the company behind them and for its Reality Labs work.
What Is the Meta Logo?
The Meta logo is a combination mark: a blue gradient loop on the left and the lowercase word “Meta” in a dark blue-grey on the right. The design was made in-house at Creative X, working with Meta’s Reality Labs and product teams over about seven months, and built as an evolution of the company’s 2019 brand system.
| Symbol | A single continuous loop, readable as an “M” or an infinity sign |
| Designer/Agency | Creative X (Meta’s in-house agency); Marian Chiao, lead designer |
| Current version since | October 28, 2021 |
| Colors (hex) | Blue gradient, approx. #0064E0 to #0082FB, and a dark wordmark approx. #1E2C35 (sampled from the logo) |
| Typeface | Custom wordmark typeface introduced in 2019; the wider brand uses Optimistic |
| Previous major version | All-caps FACEBOOK corporate wordmark (2019-2021) |
How Has the Meta Logo Evolved Over Time?
The Meta logo has not been redrawn since 2021, and no 2024-2026 change to the corporate mark has been announced in the sources checked. It does follow nearly two decades of Facebook logos.
Old Facebook Logo: thefacebook (2004-2005)
The first logo showed the name “thefacebook” in lowercase inside square brackets, set on a blue rectangle. No designer has been publicly credited.
Facebook Wordmark (2005-2015)
After the company dropped “the”, the lowercase “facebook” wordmark launched in 2005. The Cuban Council agency and designer Joe Kral built it from a modified Klavika typeface, which was designed by Eric Olson of Process Type Foundry. It stayed essentially unchanged for a decade, in white or blue lettering.
Refined Facebook Logo (2015-2019)
In 2015 the wordmark got rounder, friendlier letters. The update was led in-house, and Eric Olson redrew the type that the original logo was based on.
FACEBOOK Corporate Wordmark (2019-2021)
In 2019 Facebook introduced an all-caps FACEBOOK wordmark, in grey and spaced out, to separate the parent company from the Facebook app. I could not verify who designed it.
Meta Logo (2021-present)
On October 28, 2021, the infinity-loop symbol and “Meta” wordmark replaced the all-caps corporate mark. The Facebook app kept its own logo. The designers drew the symbol as a single line in space and sculpted it in virtual reality on a Quest headset, with 3D and motion in mind.
What Do the Design Elements of the Meta Logo Mean?
The loop can be read as an “M” for Meta or as an infinity sign, and it ties into the metaverse idea behind the rename. The name itself can mean “beyond” (from Greek), which frames the move past Facebook as a single social app. The design team named architects and artists such as Zaha Hadid and Olafur Eliasson among its inspirations.
The look has also drawn fair criticism. Some reviewers found the loop generic, and the crypto nonprofit Dfinity sued over the infinity shape in 2022. The court dismissed the original complaint in November 2022, and the two sides asked for the case to be dropped in February 2023.
What Colors Are in the Meta Logo?
The symbol uses a blue gradient, a nod to Facebook’s blue origins, while the wordmark is a near-black blue-grey. Sampled from the logo, the gradient runs from approx. #0064E0 to approx. #0082FB, and the wordmark is approx. #1E2C35. Meta does not publish these values on its public brand page, so treat them as approximate. The symbol can also take on other colors and textures in motion, as the brand posters show.
What Font Is Used in the Meta Logo?
The Meta wordmark is set in a custom typeface that the company introduced in 2019, with a tall x-height and a single-story “a”. Meta has not published the font’s name. The wider Meta brand uses a typeface family called Optimistic, designed by Dalton Maag, according to a font blog.
How Does the Meta Logo Compare to Competitor Logos?
Meta is one of the few Big Tech companies whose mark is a pure abstract symbol. The Google logo is a multicolor wordmark with a multicolor G icon, and Apple uses a literal apple. Newer AI companies lean toward abstract marks too: see the DeepMind logo, the Anthropic logo, and the Scale AI logo.
How Does the Meta Logo Fit Into the Overall Brand Identity?
The symbol sits over a family of apps, among them Facebook, Instagram, and WhatsApp, which keep their own identities. See the Facebook logo and the Instagram logo for how those marks differ. The Meta mark appears on Reality Labs products and on corporate communications.
The identity is built to move: the loop is designed for 3D and motion, and ads show it twisting into colorful ribbons while the small logo stays in the corner.
Can I Use the Meta Logo?
The Meta name and symbol are trademarks of Meta Platforms, Inc. Meta’s own brand page says the company logo is for formal Meta partnerships, news, editorial use, and marketing, that it should not be used to represent Facebook, and that all use goes through Meta’s internal brand review. Editorial references in articles and reviews are the safe case, while commercial use needs approval.
FAQ on the Meta Logo
What does the Meta logo look like?
It is a blue gradient symbol shaped like a continuous loop, beside the lowercase word “Meta” in a dark blue-grey. The loop looks like an “M” from one angle and an infinity sign from another.
Who designed the Meta logo?
Creative X, Meta’s in-house creative agency, designed it, with Marian Chiao as lead designer. It was a partnership with Reality Labs and product teams.
When did Facebook become Meta?
Mark Zuckerberg announced the new company name and logo on October 28, 2021, at the Connect event. Facebook, Instagram, and WhatsApp kept their own names.
What color is the Meta logo?
Blue. The symbol uses a gradient from approx. #0064E0 to approx. #0082FB, and the wordmark is approx. #1E2C35, all sampled from the logo. Meta does not publish official codes on its public brand page.
What font does the Meta logo use?
The wordmark uses a custom typeface Meta introduced in 2019, with a single-story “a” and tall x-height. Meta has not named it publicly. The wider brand uses a family called Optimistic.
What does the Meta logo symbolize?
It reads as an “M” for Meta or an infinity sign, tied to the metaverse. The name can mean “beyond” (from Greek).
What did the old Facebook logo look like?
From 2005 to 2015 it was a lowercase blue “facebook” wordmark based on Klavika, rounded in 2015. In 2019 the company added a spaced-out all-caps FACEBOOK wordmark for the parent company. The first logo, in 2004, was “thefacebook” in square brackets.
Has the Meta logo changed since 2021?
Not in the sources checked. The corporate logo launched in October 2021 and no redesign has been announced.
Why is it called Meta?
Meta can mean “beyond” (from Greek). The name reflects the company’s move toward the metaverse and past being one social app.
Can I use the Meta logo on my website?
Editorial references are generally fine. Meta’s own brand page says all use of its company logo requires approval through its brand review, and it must not be used to represent Facebook.
Conclusion
The Meta logo is a one-loop symbol that doubles as an “M” and an infinity sign, drawn by Meta’s in-house Creative X team for the October 2021 rename. It sits on top of a decades-long run of Facebook wordmarks, from “thefacebook” in brackets to the all-caps FACEBOOK of 2019.
The symbol has not been redrawn since launch, and Meta has kept it separate from the Facebook, Instagram, and WhatsApp logos.
Sources
- It’s Nice That, Creative X on how it formed Facebook’s new Meta brand – https://www.itsnicethat.com/news/creative-x-facebook-meta-branding-graphic-design-081121
- Dezeen, New Facebook logo for Meta – https://www.dezeen.com/2021/11/03/meta-facebook-rebrand-infinity-loop/
- Grapheine, Behind the scenes of Facebook’s visual identity – https://www.grapheine.com/en/magazine/behind-facebooks-visual-identity/
- Meta, Company brand resources – https://www.meta.com/brand/resources/meta/company-brand/
- Arab News, Meta and nonprofit end US lawsuit over infinity-logo trademark – https://www.arabnews.com/node/2247316/media
- Cedilla Studio, What Font Does Facebook Use – https://www.cedilla.studio/blog/what-font-does-facebook-use
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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