The Xero logo is a blue circle with the lowercase word “xero” in white letters, the badge of the cloud accounting software company founded in Wellington, New Zealand, in 2006.
Xero publishes the logo as a roundel, a circular badge, rather than as a plain wordmark. Xero’s media page links to its 2024 roundel logo guidelines, so the circle is the current form of the logo.
What is the Xero Logo?
The Xero logo is a solid blue circle containing the white lowercase wordmark “xero”, with a rounded “o” drawn as a ring around a dot. It belongs to Xero Limited, the accounting software company founded in 2006 by Rod Drury and Hamish Edwards. No agency or designer has been publicly credited for it, and no source I could verify gives the year the circle was introduced.
| Symbol | Blue circle (roundel) with a white lowercase “xero” wordmark |
| Designer/agency | Not publicly credited |
| Current version since | Year not confirmed; current roundel guidelines are dated 2024 |
| Colors (hex) | Xero Blue #13B5EA per Xero’s 2023 guidelines as quoted by third parties (artwork samples about #00B7E3), white; black and white version for newsprint |
| Typeface | Custom lettering, no named font; no widely known free match |
| Previous major version | Not documented in verifiable sources |
How Has the Xero Logo Evolved Over Time?
Xero’s logo history is thinly documented. The company’s own pages and the press coverage I could open describe the logo as it is now and say nothing about earlier versions, so there is no reliable “old Xero logo” to describe here. The earlier version of this article described a serif logo and a 2011 redesign; neither could be confirmed, so both have been removed.
What is documented: Xero was founded on July 6, 2006 in Wellington, was first called Accounting 2.0, listed on the New Zealand exchange in 2007 and on the Australian exchange in November 2012. In June 2018 it replaced the tagline “Beautiful accounting software” with “Beautiful business”, a change to the tagline rather than the logo.
The circle is the version in use across the app, partner materials and the logo guidelines Xero links from its media page, in SVG and PNG files.
What Do the Design Elements of the Xero Logo Mean?
The logo has two parts: the circle and the word. The word is all lowercase and the letters are rounded, with the “o” shaped as a ring with a dot in the center. Xero has not published an official explanation of the circle, so any deeper meaning is interpretation.
What Colors Does the Xero Logo Use?
The main color is Xero Blue, listed as #13B5EA (RGB 19, 181, 234) in Xero’s 2023 logo guidelines as quoted by third-party sources. The guide in the image above is an older Xero guideline with a slightly different screen value (RGB 0, 183, 227), so exact blues have shifted between documents. A black and white version exists for newsprint and other black-only printing.
What Font Does the Xero Logo Use?
The Xero wordmark is custom lettering, and Xero has not named a typeface for it. The letters are lowercase, monoline and rounded, with a ring-shaped “o” that has a dot in the middle. For exact artwork, use the SVG that Xero provides rather than a lookalike font.
How Should the Xero Logo Be Used?
Xero asks anyone using the logo to follow its logo guidelines, linked from its media page, and supplies SVG and PNG files there. The logo is a trademark of Xero Limited, as are the taglines “Beautiful business” and “Your business supercharged”. Anything that implies a partnership with Xero needs its agreement.
FAQ on the Xero Logo
What does the Xero logo look like?
It is a bright blue circle with the lowercase word “xero” in white letters. The “o” is a ring with a dot in the middle.
What font does Xero use?
The wordmark is custom lettering with no published typeface name, and no widely known free font matches it exactly.
What color is the Xero logo?
Xero Blue, listed as #13B5EA (RGB 19, 181, 234), with white lettering. A black and white version is available for black-only printing.
Who designed the Xero logo?
No designer or agency has been publicly credited for the current logo.
When was the Xero logo created?
The company was founded in 2006, but no verifiable source dates the introduction of the current blue circle. Xero’s logo guidelines for the roundel are dated 2024.
Has the Xero logo changed?
Nothing verifiable documents earlier versions. In 2018 Xero changed its tagline to “Beautiful business”, and its taglines have changed since, but those are separate from the logo.
Where can I download the Xero logo?
Xero’s media page links to a Brandfolder with the logo in SVG and PNG versions and to its logo guidelines.
Is the Xero logo the same as Xerox?
No. Xero is a New Zealand accounting software company founded in 2006 with a blue circle logo. Xerox is a separate printing and document technology company with its own red logo.
Is the Xero logo trademarked?
Yes, Xero Limited states that its name and taglines are trademarks.
Conclusion
The Xero logo is a blue circle with a lowercase white wordmark, one of the simplest logos among accounting software brands. Much of its history is undocumented, so the safest facts are the current look, the blue near #13B5EA and the lack of a named designer.
Sources
- Wikipedia, Xero (software) – https://en.wikipedia.org/wiki/Xero_(software)
- Xero, Media downloads – https://www.xero.com/my/about/media/downloads/
- Logotyp.us, Xero logo – https://logotyp.us/logo/xero/
- Ecommerce News NZ, Xero rebrand reflects evolution from accounting software to business platform – https://ecommercenews.co.nz/story/xero-rebrand-reflects-evolution-accounting-software-business-platform
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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