The Informatica logo is an orange diamond of folded shapes with a blue arrow-like triangle at its center, next to a gray “Informatica” wordmark. It was introduced with the company’s new brand at Informatica World in San Francisco in May 2017, and Liquid Agency’s case study credits it with designing the new identity. Salesforce completed its acquisition of Informatica in November 2025, and I found no logo change announced since then.
What is the Informatica Logo?
The Informatica logo pairs a symbol with a wordmark. The symbol is a diamond built from orange facets that look like folded paper, with a blue triangle pointing right at its center. A 2017 analyst blog described it as an orange and blue origami design that signals a move beyond the company’s ETL roots. The wordmark is set in gray with a capital “I” and lowercase letters.
Informatica logo at a glance
| Symbol | Orange diamond of folded facets with a blue arrow-like triangle |
| Designer/agency | Brand identity by Liquid Agency, per its case study; the logo designer is not named separately |
| Current version since | 2017 (introduced at Informatica World, May 2017) |
| Colors (hex) | Approx. #F25522 and #F48222 (oranges), #0158A8 (blue), gray wordmark; sampled from the logo image, not published by Informatica |
| Typeface | Wordmark typeface not documented; Roboto was part of the 2017 brand refresh, and Roboto is a free option for matching the brand’s text |
| Previous major version | The pre-2017 logo, which I could not verify from a reliable source |
How Has the Informatica Logo Evolved Over Time?
Informatica was founded in 1993 by Gaurav Dhillon and Diaz Nesamoney, and went through a take-private by Permira and CPP Investments in 2015. Liquid Agency says it recast the brand after that deal, and the new identity launched in 2017. Informatica returned to the stock market in October 2021, and in November 2025 Salesforce completed its acquisition. Nothing I found describes a logo change tied to either event.
Informatica Logo Before 2017
Informatica used a different logo before the 2017 rebrand, but I could not find a reliable source that describes it, so this article does not describe its shape or colors. Earlier versions of this article gave dates and designs for three earlier logos that no source supports.
The 2017 Logo (2017-Present)
The current logo came with the 2017 brand launch. The rebrand itself was presented as low-key: an analyst noted a new logo, a new slide template, new business cards and a Roboto-based visual refresh. Informatica’s CMO at the time, Sally Jenkins, was reported to have had three months to rebrand the company.
What Do the Design Elements of the Informatica Logo Mean?
The orange and blue diamond reads as folded paper, which is why one analyst called it origami. Informatica has not published a detailed explanation of the symbol in the sources I could open, so readings such as “data connection” are interpretation.
What Are the Informatica Logo Colors?
The logo uses two oranges and one blue, plus a gray for the name. Sampled from the image above, they are approx. #F25522 (red-orange), #F48222 (orange) and #0158A8 (blue). Informatica does not publish hex, RGB or Pantone values in the sources I found. The widely repeated #FF6600 orange and #333333 gray are not sourced to the company.
What Font Does the Informatica Logo Use?
An analyst’s 2017 account says Roboto was part of the brand refresh. The wordmark’s own typeface is not documented, and its letters look like a humanist sans-serif. Treat Roboto as the brand’s text font and not as a confirmed match for the logo lettering.
Where Does the Informatica Logo Appear?
The symbol and wordmark appear in full color on white and in single-color versions in teal, gray, black and white on dark or photographic backgrounds.
Informatica competes with cloud data companies such as Snowflake, and the logo’s orange stands out from the blue used by many data vendors.
How Should the Informatica Logo Be Used?
I could not find a public Informatica brand guide, so treat this as general advice. The name and logo are Informatica’s trademarks, now owned within Salesforce. Referring to the company or its products in editorial content is normal; using the logo to suggest a partnership or endorsement needs permission. Take the logo from Informatica’s own website or press materials.
FAQ on the Informatica Logo
What does the Informatica logo look like?
An orange diamond of folded facets with a blue arrow-like triangle in the middle, beside the gray word “Informatica”.
Who designed the Informatica logo?
Liquid Agency’s case study says it designed the new brand identity after the 2015 take-private. The logo designer is not named separately.
When was the current Informatica logo introduced?
In 2017, when the new brand was unveiled at Informatica World in San Francisco.
What do the colors of the Informatica logo mean?
Informatica has not published a meaning. The mark uses two oranges and one blue, and the name is gray.
What font does the Informatica logo use?
The wordmark’s typeface is not documented. Roboto was part of the 2017 brand refresh and is the closest documented font.
What is the Informatica icon?
The diamond with the blue triangle is the Informatica icon. It is used on its own in places such as small interface marks and in single-color versions.
Has Informatica changed its logo recently?
Not that I found. No logo change has been announced since the 2017 launch, including after Salesforce completed the acquisition in November 2025.
What did the old Informatica logo look like?
Informatica used a different logo before 2017, but I could not verify its design from a reliable source.
Who owns Informatica now?
Salesforce, which completed its acquisition of Informatica in November 2025 after announcing the deal in May 2025.
Conclusion
The Informatica logo is an orange and blue folded diamond with a gray wordmark, introduced in 2017 with Liquid Agency’s brand work. Its designer, older logos and exact colors are not publicly documented, and I found no change after the Salesforce acquisition.
Sources
- Liquid Agency, Informatica case study – https://www.liquidagency.com/case-study/informatica/
- Current Analysis, There’s a New Informatica in Town That Wants to Unleash the Power of Your Data – https://itcblogs.currentanalysis.com/2017/05/16/theres-a-new-informatica-in-town-that-wants-to-unleash-the-power-of-your-data/
- SiliconANGLE, Informatica reinvents its brand this year, says CMO – https://siliconangle.com/2017/05/23/informatica-reinvents-brand-year-says-cmo-infa17/
- Wikipedia, Informatica – https://en.wikipedia.org/wiki/Informatica
- Techzine, Salesforce completes billion-dollar acquisition of Informatica – https://www.techzine.eu/news/analytics/136442/salesforce-completes-billion-dollar-acquisition-of-informatica
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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