The ZoomInfo logo is a red rounded square holding a white letter Z with an arrow rising out of it, set next to a black lowercase “zoominfo” wordmark. It belongs to ZoomInfo Technologies, one of the best-known tech company logos in B2B sales and a go-to-market data platform that is traded on Nasdaq under the ticker GTM.
The company behind it has a more tangled history than most logo articles admit. DiscoverOrg was founded in 2007 by Henry Schuck and Kirk Brown, acquired its rival Zoom Information in February 2019, and kept the better-known ZoomInfo name.
What is the ZoomInfo Logo?
The ZoomInfo logo combines a red square badge, a white Z with an arrow pointing up and to the right, and a black lowercase wordmark. It came out of the 2019 relaunch, when DiscoverOrg dropped its own name and kept ZoomInfo. A 2019 report described that first Z-and-arrow mark as black, and no designer or agency has been publicly credited.
| Symbol | Z in a rounded square with an arrow rising from it |
| Designer/agency | Not publicly credited (the agency Colossus worked on a 2023 brand campaign with design improvements to the visual identity) |
| Current version since | 2019 for the Z-and-arrow mark; the date the badge turned red is not documented |
| Colors (hex) | Red, approx. #EA1B15; black, approx. #000514; white #FFFFFF |
| Typeface | Not named by the company; a lowercase geometric sans, close free alternative Outfit |
| Previous major version | — |
ZoomInfo’s own name has two roots. Zoom Information, Inc. was founded in 2000 as Eliyon Technologies and was bought by Great Hill Partners in 2017, according to Wikipedia. DiscoverOrg bought it in 2019, and the combined company went public on Nasdaq in June 2020.
How Has the ZoomInfo Logo Evolved Over Time?
Documented history is thin. ZoomInfo has not published a timeline, and logo-history sites disagree with each other, so only the points below are supported by a dated source.
DiscoverOrg Rebrands Under ZoomInfo (2019)
In September 2019 DiscoverOrg announced that its platform would be sold as “ZoomInfo powered by DiscoverOrg”. The company had expected to retire ZoomInfo but kept it after research showed it had roughly three times the market awareness, according to an industry newsletter covering the launch. The new logo it introduced was black, with a standalone Z and a rising arrow, and the website around it was drawn in white, gray, lavender and black with red used for buttons and links.
Current ZoomInfo Logo (2019–Present)
Today the Z-and-arrow badge is red and the wordmark is black. In July 2023 ZoomInfo launched a brand campaign with the agency Colossus that included design improvements to its visual identity, although the sources do not say what changed in the logo itself. The Nasdaq ticker moved from ZI to GTM in May 2025, which changed the symbol and not the company name or logo, so far as the coverage shows.
What Do the Design Elements of the ZoomInfo Logo Mean?
The badge is a Z drawn with two corner brackets and a diagonal stroke that ends in an arrowhead. The arrow is the main idea: it points up and to the right, which reads as growth. A misuse chart shown further down this article says as much, warning not to rotate the logo because a falling arrow is not something the company wants to be associated with.
The lowercase wordmark keeps the tone plain.
Why Did ZoomInfo Choose Red and Black?
No reason has been published. A brand-color chart with three named colors is shown above: Chili, a red with RGB 234, 27, 21 (about #EA1B15); Nightshade, a near-black at #000514; and Ivory at #FFFFFF. The hex for Chili is blank in that chart, so #EA1B15 is converted from its RGB values.
What Font Does the ZoomInfo Logo Use?
ZoomInfo has not named the typeface. The wordmark is lowercase and geometric, with round o’s and a tall i and f, and it looks custom or customized. Outfit or Poppins are loose free substitutes, but neither is exact.
How Does the ZoomInfo Logo Compare to Competitor Logos?
Like Salesforce and HubSpot, ZoomInfo pairs a name with a standalone symbol. Its symbol is a letter, the Z, rather than an abstract shape, so the badge can work as a small app icon by itself.
What Are the ZoomInfo Logo Colors?
The logo uses red, black and white. The red is approximately #EA1B15 (RGB 234, 27, 21), the black is approximately #000514, and white is #FFFFFF. These come from the color chart reproduced above, not from a ZoomInfo style guide that could be opened and checked, so treat them as approximate. Pantone and CMYK values for the logo are conversions, not official numbers.
What Cultural Impact Has the ZoomInfo Logo Had?
The red badge is familiar to anyone in B2B sales, where ZoomInfo is one of the best-known contact and company data tools. It appears on the Nasdaq under the ticker GTM, a change made in May 2025 to match the company’s “Go-To-Market Intelligence Platform” positioning.
How Should the ZoomInfo Logo Be Used?
The charts above, which look like pages from a ZoomInfo style guide, show what the company does not want: recoloring the logo, stacking it, rounding the corners of the badge differently, adding shadows, cropping it or rotating it. For ordinary editorial use, such as an article or review, use an unaltered logo from a reliable source. ZoomInfo is a registered trademark, so commercial or partnership use needs permission from the company.
FAQ on The ZoomInfo Logo
What does the ZoomInfo logo look like?
A red rounded square with a white Z that has an arrow rising from it, next to a black lowercase “zoominfo” wordmark.
What does the ZoomInfo logo mean?
The arrow points up and to the right, which reads as growth. ZoomInfo has not published a fuller explanation of the Z.
What colors does the ZoomInfo logo use?
Red (approx. #EA1B15), black (approx. #000514) and white. The values are taken from a brand-color chart and are approximate.
Who designed the ZoomInfo logo?
No designer has been publicly credited. The agency Colossus worked on a 2023 brand campaign that included design improvements to the visual identity, but the sources do not say it drew the logo.
When was the ZoomInfo logo created?
The Z-and-arrow mark appeared in 2019, when DiscoverOrg relaunched its platform under the ZoomInfo name. A 2019 report described it as black, so the red version came later, on a date the company has not given.
Is ZoomInfo the same company as DiscoverOrg?
Yes. DiscoverOrg, founded in 2007, acquired Zoom Information, Inc. in February 2019 and kept the ZoomInfo brand, with DiscoverOrg used briefly as a “powered by” label.
What font does ZoomInfo use in its logo?
No typeface has been named. The wordmark is a lowercase geometric sans, and Outfit or Poppins are close but not exact free alternatives.
Has the ZoomInfo logo changed recently?
Not in any way that sources document. ZoomInfo ran a brand campaign in July 2023 with some visual identity changes, and its Nasdaq ticker changed to GTM in May 2025, but no new logo was announced with either.
Why did ZoomInfo change its ticker to GTM?
In May 2025 ZoomInfo moved its Nasdaq symbol from ZI to GTM to match its positioning as a go-to-market intelligence platform. The company name stayed ZoomInfo.
Can I use the ZoomInfo logo?
Editorial references are normally fine. ZoomInfo is a registered trademark, so using the logo commercially or to suggest a partnership needs the company’s permission.
Conclusion
The ZoomInfo logo is a red Z-and-arrow badge with a black lowercase wordmark. Its history is tied to the 2019 deal that merged DiscoverOrg with Zoom Information, and to the decision to keep the better-known ZoomInfo name.
No designer is credited, and the exact date the badge turned red is not documented.
Sources
- Wikipedia, ZoomInfo – https://en.wikipedia.org/wiki/ZoomInfo
- GZ Consulting, Flash: DiscoverOrg Rebrands as Zoominfo (September 10, 2019) – https://gzconsulting.org/2019/09/10/flash-discoverorg-rebrands-as-zoominfo/
- Ads of the World, ZoomInfo launches bold new brand campaign (July 2023) – http://www.adsoftheworld.com/campaigns/zoominfo-launches-bold-new-brand-campaign
- 1000Logos, ZoomInfo Logo – https://1000logos.net/zoominfo-logo/
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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