The DualShockers logo is the mark of DualShockers, a video game news and reviews site founded in 2009 and owned by Valnet Inc. since June 2022. It combines a blue pixel-art lightning bolt inside a square frame with a two-weight wordmark, a light “Dual” next to a bold “SHOCKERS”.
The site was previously owned by GRV Media, which bought it in early 2021 before selling it to Valnet. The earlier DualShockers logo looked very different, with the Statue of Liberty holding up a game controller.
What is the DualShockers Logo?
The DualShockers logo is a combination mark: a blue pixel-art lightning bolt in a square frame, followed by “Dual” in a light weight and “SHOCKERS” in bold capitals in dark gray. No designer has been publicly credited, and the current version was already in use on the site by September 2021.
| Symbol | A pixel-art lightning bolt inside a square blue frame |
| Designer/agency | Not publicly credited |
| Current version since | In use by September 2021; I found no announcement giving the exact change date |
| Colors (hex) | Blue, approx. #3BA7D6, and dark gray, approx. #292929, sampled from the current logo |
| Typeface | Not disclosed; the wordmark is a humanist sans-serif that resembles IBM Plex Sans (unconfirmed), and IBM Plex Sans is a free match to try |
| Previous major version | A bold uppercase wordmark with the Statue of Liberty holding a controller in front of a blue lightning bolt |
How Has the DualShockers Logo Evolved Over Time?
DualShockers has had at least two logos. I could not find a dated announcement for either, so I describe them by what they look like and avoid exact years for the older one.
Old DualShockers Logo (Statue of Liberty and lightning bolt)
The older logo is a wide, heavy uppercase “DUALSHOCKERS” wordmark with a blue lightning bolt rising behind the lettering. A black silhouette of the Statue of Liberty stands in the middle, holding a game controller up in its raised hand. A small tagline sits under the wordmark. It is much busier than the current logo.
Current DualShockers Logo
The current logo keeps the lightning bolt as the one idea but redraws it as a pixel-art icon in a square blue frame, a nod to retro video game graphics. The wordmark is cleaner, with a light “Dual” and a bold “SHOCKERS”. The Wikimedia Commons file of this logo was uploaded in September 2021 from a copy of the DualShockers site, so the logo was in use by then.
The logo did not change when Valnet bought the site in June 2022.
What Do the Design Elements of the DualShockers Logo Mean?
The name echoes Sony’s DualShock controller, and the lightning bolt plays on the “shock” half of the name. The pixel construction points to retro game art, while the square frame turns the bolt into an app-style icon that fits a favicon or a social avatar. DualShockers has not published an explanation of the logo, so these readings are interpretations.
The two weights in the wordmark split the name into “Dual” and “SHOCKERS”, with the second half carrying the emphasis.
Why Did DualShockers Choose These Specific Colors?
The current logo is blue and dark gray. Sampling the logo gives a blue of about #3BA7D6 and a gray of about #292929, and DualShockers has not published official values. Blue was also in the earlier logo’s lightning bolt, so the color has been constant across both versions.
What Typography Style Is Used in the DualShockers Logo?
The wordmark mixes a light and a bold weight of the same sans-serif, and the letterforms look like IBM Plex Sans. DualShockers has not named the typeface, so treat that as a visual match. The older logo used heavy, squared uppercase lettering instead.
What Are the Hidden Meanings in the DualShockers Logo?
There is no documented hidden meaning in the current logo. In the older version, the Statue of Liberty with a controller is the visual joke: it puts a New York landmark in the lettering, holding a game controller, and the site has not explained it in the sources I found.
How Does the DualShockers Logo Compare to Competitor Logos?
Valnet’s gaming sites each have their own look: Game Rant is a gray and orange wordmark, TheGamer has an orange emblem next to black type, and Fextralife uses a red serif wordmark. DualShockers stands apart with its blue pixel icon. Among gaming company logos and video game logos, pixel art is a familiar shorthand, and here it is used for a media brand and not a game.
What Cultural Impact Has the DualShockers Logo Had?
DualShockers is a news site, and its logo works mainly as a publisher mark on articles, social posts, and video thumbnails. The brand has been around since 2009 and has passed from its original owners to GRV Media in 2021 and to Valnet in 2022.
How Does the DualShockers Logo Fit Into the Overall Brand Identity?
The logo’s blue carries into the site’s graphics, such as its year-end features, where game artwork is tinted blue behind the logo. The square icon also works alone where the full wordmark would be too wide.
How Should the DualShockers Logo Be Used?
The DualShockers name and logo belong to its owner, Valnet Inc. Editorial references such as news roundups and history articles are generally fine. Using the logo on a product or in a way that suggests the site endorses you would need permission from Valnet.
FAQ on the DualShockers Logo
What does the DualShockers logo look like?
It is a blue pixel-art lightning bolt in a square frame, next to the name with “Dual” in a light weight and “SHOCKERS” in bold capitals.
What color is the DualShockers logo?
Blue and dark gray. Sampled from the logo, the blue is about #3BA7D6 and the gray about #292929. These are approximate, since no official values are published.
What font does the DualShockers logo use?
DualShockers has not named it. The wordmark is a humanist sans-serif in light and bold weights that looks like IBM Plex Sans.
What was the old DualShockers logo?
A heavy uppercase wordmark with a blue lightning bolt behind it and the Statue of Liberty holding a game controller up in front of the lettering. It has since been replaced by the pixel-bolt icon.
When was the DualShockers logo created?
The site was founded in 2009. The current logo was in use by September 2021, but I found no announcement of the exact date it replaced the older one.
Who designed the DualShockers logo?
No designer has been publicly credited for the current or the older logo.
Has the DualShockers logo been redesigned?
Yes. The older Statue of Liberty logo gave way to the current blue pixel-bolt logo, and the logo stayed the same when Valnet bought the site in June 2022.
What does the DualShockers name refer to?
It echoes Sony’s DualShock controller, and the lightning bolt in both logos plays on “shock”. DualShockers has not published an official explanation.
Who owns DualShockers now?
Valnet Inc. completed its acquisition in June 2022. GRV Media owned the site before that, after buying it in early 2021.
Conclusion
The DualShockers logo traded a busy Statue of Liberty illustration for a compact blue pixel lightning bolt. The change kept the bolt and the blue, and gave the site an icon that works at small sizes.
As of 2026 the pixel-bolt version is the one in use, and Valnet has not changed it since taking over in 2022.
Sources
- Valnet Inc., DualShockers – https://www.valnetinc.com/en/dualshockers
- Wikimedia Commons, File:DualShockers logo.svg – https://commons.wikimedia.org/wiki/File:DualShockers_logo.svg
- WeBrokr via PR Newswire, WeBrokr represents DualShockers.com in acquisition by Valnet – https://prnewswire.com/news-releases/webrokr-represents-dualshockerscom-in-acquisition-by-valnet-301596378.html
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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