You Shouldn’t Overlook The Design Of Your Website’s About Us Page

Whatever product or service that is promoted on a website, visitors to this site will want to know more about the business.

Showing information such as who owns the business and how they got into the industry can be a good way to attract the attention of potential customers and make them feel more reassured about using the business.

The About Us page is often the highest rank page on a website but it largely gets overlooked in the development process.

moz.com About Us Page Design

The company website is likely to be the main place for people to learn about the business and it is important to create a good first impression. Engaging the audience in a friendly and personal way can mean the company is not seen as just another web designer on the web.

The About page can be used to introduce members of the team on portfolio websites. It can also be used to explain the philosophy of the agency and demonstrate the expertise of the company and its professionalism. Potential customers will be more trusting of a design studio that offers the personal touch and a good About page can convey this.

The Human Factor

Human contact is an important part of most industries and customers will feel reassured by a company that offers the personal touch. The About page is an important part of this process.

wholedesignstudios.com About Us Page Design

If information is available about a company’s key employees then this can be a simple but effective way to build the credibility of the business. If people can place names to faces then it makes the company seem more trustworthy. People may be concerned about online scams but introducing them to members of the team through the About page can allay these fears.

The Importance Of The About Page

A lot of designers prefer to create home pages and may neglect the minor pages. The About page should not be treated as a minor page as it can be a powerful tool to reach your target audience. A lot of companies are already using it as a method of communication with potential customers.

littlelines.com About Us Page Design

Potential customers will want to know as much as possible about the business before they purchase any product or service that it offers. Having a good About page will attract more potential customers and is important for the success of the business. People will not trust companies that appear unprofessional.

Make It Interesting

A clear explanation of the history of the company and the services it provides is all that is needed to attract the attention of customers. Long stories with a lot of text to read can put people off and they may not read through far enough to gain all the important information that the business wants to convey.

knoed.com About Us Page Design

If goods and services are not described adequately on the About page then visitors may not fully understand all the company has to offer. Testimonials from satisfied customers can also be a worthwhile addition to the page.

theheadsofstate.com About Us Page Design

The ultimate goal of the About page is to demonstrate to the visitor what the company can do for them and how it has been successful for others in the past. It is important to show the potential customer why the site is worth visiting. The content of the page should be geared towards these objectives and any other information that does not achieve this can detract from the message of the page.

Conclusion

Visitors to a site use the About page to determine who is behind the company and what services they can offer. Therefore the page should contain all the information about the company that the visitors will use to ultimately make the decision whether to use the company.

As long as the page contains all this information then the way it is presented can be left to the discretion of the site owner. The most important factor in choosing the design of this page is that it should tie in with the themes of the rest of the site and should convey the personality of the company. A number of examples of inspiring About pages have been collected here to show how different companies allow visitors to learn about them and the services they offer.

Showcase

kickpoint.ca
kickpoint.ca About Us Page Design

statusbureau.com
statusbureau.com About Us Page Design

functionals.eu
functionals.eu About Us Page Design

fiftythree.com
fiftythree.com About Us Page Design

piesnthighs.com
piesnthighs.com About Us Page Design

studiompls.com
studiompls.com About Us Page Design

greatsbrand.com
greatsbrand.com About Us Page Design

whiteboard.is
whiteboard.is About Us Page Design

thomasloizeau.com
thomasloizeau.com About Us Page Design

mixd.co.uk
mixd.co.uk About Us Page Design

littleco.com
littleco.com About Us Page Design

versett.com
versett.com About Us Page Design

exponentpr.com
exponentpr.com About Us Page Design

knobcreek.com
knobcreek.com About Us Page Design

madebyhangar.com
madebyhangar.com About Us Page Design

playgroundinc.com
playgroundinc.com About Us Page Design

case-3d.com
case-3d.com About Us Page Design

productops.com
productops.com About Us Page Design

targetprocess.com
targetprocess.com About Us Page Design

allisonhagendorf.com
allisonhagendorf.com About Us Page Design

wistia.com
wistia.com About Us Page Design

nurun.com
nurun.com About Us Page Design

ishothim.com
ishothim.com About Us Page Design

cgibytonic.com
cgibytonic.com About Us Page Design

wearehanno.com
wearehanno.com About Us Page Design

thisisgrow.com
thisisgrow.com About Us Page Design

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