Whatever product or service that is promoted on a website, visitors to this site will want to know more about the business.
Showing information such as who owns the business and how they got into the industry can be a good way to attract the attention of potential customers and make them feel more reassured about using the business.
The About Us page is often the highest rank page on a website but it largely gets overlooked in the development process.
The company website is likely to be the main place for people to learn about the business and it is important to create a good first impression. Engaging the audience in a friendly and personal way can mean the company is not seen as just another web designer on the web.
The About page can be used to introduce members of the team on portfolio websites. It can also be used to explain the philosophy of the agency and demonstrate the expertise of the company and its professionalism. Potential customers will be more trusting of a design studio that offers the personal touch and a good About page can convey this.
Human contact is an important part of most industries and customers will feel reassured by a company that offers the personal touch. The About page is an important part of this process.
If information is available about a company’s key employees then this can be a simple but effective way to build the credibility of the business. If people can place names to faces then it makes the company seem more trustworthy. People may be concerned about online scams but introducing them to members of the team through the About page can allay these fears.
A lot of designers prefer to create home pages and may neglect the minor pages. The About page should not be treated as a minor page as it can be a powerful tool to reach your target audience. A lot of companies are already using it as a method of communication with potential customers.
Potential customers will want to know as much as possible about the business before they purchase any product or service that it offers. Having a good About page will attract more potential customers and is important for the success of the business. People will not trust companies that appear unprofessional.
A clear explanation of the history of the company and the services it provides is all that is needed to attract the attention of customers. Long stories with a lot of text to read can put people off and they may not read through far enough to gain all the important information that the business wants to convey.
If goods and services are not described adequately on the About page then visitors may not fully understand all the company has to offer. Testimonials from satisfied customers can also be a worthwhile addition to the page.
The ultimate goal of the About page is to demonstrate to the visitor what the company can do for them and how it has been successful for others in the past. It is important to show the potential customer why the site is worth visiting. The content of the page should be geared towards these objectives and any other information that does not achieve this can detract from the message of the page.
Visitors to a site use the About page to determine who is behind the company and what services they can offer. Therefore the page should contain all the information about the company that the visitors will use to ultimately make the decision whether to use the company.
As long as the page contains all this information then the way it is presented can be left to the discretion of the site owner. The most important factor in choosing the design of this page is that it should tie in with the themes of the rest of the site and should convey the personality of the company. A number of examples of inspiring About pages have been collected here to show how different companies allow visitors to learn about them and the services they offer.
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