Introduction
The FactSet logo is the name of a financial data company set in rounded, all-caps sans-serif letters in a bright blue. FactSet was founded in 1978 by Howard Wille and Charles Snyder, has traded on the New York Stock Exchange since 1996, and sells data, analytics and workflow tools to investment professionals.
No agency or designer has been publicly credited for the wordmark, and FactSet has not published a dated history of its earlier logos, so this article sticks to what the current mark shows and what can be confirmed about the company.
What is the FactSet Logo?
The FactSet logo is a wordmark: the company name in bold, rounded capitals, set in bright blue, with no separate symbol. The designer is not publicly credited and FactSet has not published when the current version was introduced, so the table below marks those fields as unknown rather than guessing.
FactSet logo at a glance
| Symbol | None, wordmark only (capital letters FACTSET) |
| Designer/agency | Not publicly credited |
| Current version since | Not publicly documented |
| Colors (hex) | Bright blue, approx. #00AEEF, sampled from the current logo; white on dark backgrounds |
| Typeface | Custom-looking rounded sans-serif, not publicly identified; no exact free match |
| Previous major version | — |
How Has the FactSet Logo Evolved Over Time?
FactSet was founded in 1978 and changed its name to FactSet Research Systems Inc. in June 1995, ahead of its 1996 stock market listing. The sources I could open do not date or describe any earlier logo, so there is no verified “old FactSet logo” to show here.
The earlier version of this article claimed three logo phases, with serif lettering and a 2003 redesign. None of that could be confirmed, so it has been removed.
In 2025 FactSet’s events brand received its own app icon, which turns the “F” of the logo into a bold “E” for Events. It won a 2025 American Graphic Design Award, and it is a sub-brand mark rather than a replacement for the main logo.
What Do the Design Elements of the FactSet Logo Mean?
FactSet has not published an explanation of its logo, so any meaning is interpretation. What the mark shows is plain: all capitals, heavy rounded strokes, and a crossbar on the “A” drawn as a short rounded bar that makes the letter look almost like a pill shape.
The rounded letterforms are friendlier than the sharp, squared lettering common among financial data providers, and they stay legible at small sizes in a product interface. That is a design observation, not a statement from FactSet.
What Are the FactSet Logo Colors?
The logo is bright blue on white, or white on a dark navy background. The swatch in the image above reads #00AEEF, but that value comes from a third-party logo collection, not from a FactSet brand page, so treat it as approximate. The earlier claim of a navy #003366 logo was wrong: navy appears in FactSet’s dark backgrounds, not in the wordmark itself.
I could not find official Pantone, CMYK or RGB values for the logo, so none are listed.
What Font Is the FactSet Logo?
FactSet has not named the typeface, and the lettering looks custom. The letters are rounded, monoline and geometric, with a pill-shaped crossbar on the “A”. No common free font reproduces it exactly, so a font-identifier match is a rough stand-in at best.
How Does the FactSet Logo Appear in Its Marketing?
FactSet has used the white wordmark on blue campaign artwork, such as posters carrying the line “Made for Outperformers”. In digital advertising the logo appears in blue on a dark navy layout, so bright blue is the constant across light and dark designs.
How Should the FactSet Logo Be Used?
The name and logo are FactSet’s trademarks, and I could not verify any published usage rules. For commentary, news or reviews, show the logo unaltered and without implying endorsement. For anything commercial, such as a partner page, ask FactSet for permission and its current brand files.
FAQ on the FactSet Logo
Who designed the FactSet logo?
No designer or agency has been publicly credited for the FactSet logo.
What font does the FactSet logo use?
FactSet has not named it. The wordmark has rounded, monoline capitals that look custom-drawn, so no common free font matches it exactly.
What color is the FactSet logo?
Bright blue, approximately #00AEEF as sampled from the current logo, shown on white. On dark navy backgrounds it is reversed to white.
When was FactSet founded?
FactSet was founded in 1978 by Howard Wille and Charles Snyder. It changed its name to FactSet Research Systems Inc. in June 1995 and began trading on the New York Stock Exchange in 1996.
What does the FactSet logo mean?
FactSet has not published a meaning. It is a wordmark with no symbol, so the identity rests on the name and a consistent bright blue.
What did the old FactSet logo look like?
I could not find a reliable, dated source for any earlier FactSet logo, so no old version is described here.
Is the FactSet logo navy blue?
No. The wordmark is bright blue. Navy shows up in the dark backgrounds FactSet uses behind a white or blue version of the logo.
Did FactSet change its logo recently?
No redesign of the main wordmark has been publicly announced. In 2025 the FactSet Events app icon turned the logo’s F into an E, but that is a sub-brand mark.
Does the FactSet logo have a symbol or icon?
The main logo is wordmark only. The F of the wordmark is used on its own in some app icons, such as the 2025 FactSet Events icon.
Can I use the FactSet logo on my website?
Not freely. It is a registered trademark of FactSet. Editorial use that does not suggest endorsement is common, but partner or commercial use needs FactSet’s permission.
Conclusion
The FactSet logo is a simple blue wordmark whose rounded capitals and pill-shaped A set it apart from the squarer lettering of rival financial data brands. Its designer and launch year are not public, and the navy serif story that circulated about it did not hold up.
Sources
- Wikipedia, FactSet – https://en.wikipedia.org/wiki/FactSet
- GDUSA, FactSet Events Identity (American Graphic Design Awards 2025) – https://gallery.gdusa.com/project/factset-events-identity
- Logotyp.us, FactSet logo – https://logotyp.us/logo/factset
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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Bogdan Sandu is a seasoned designer who has been designing websites since 2008. Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients. His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8. He also wrote in the past years on sites like Design Your Way, WebDesignerDepot, WPDean, Designmodo, Speckyboy, Slider Revolution, and more.
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