3 Ways To Make Your Website Stand Out
With about 1.13 billion websites operating currently worldwide, how do you make your website stand out? It doesn’t matter if you are a small local business or a global empire; having a memorable website can make or break your online presence. It’s that simple.
Before you even delve into SEO, domain authority, and the like, you need a website that is designed for success, and if you don’t have this, you need to go back to the drawing board to develop a website that is as spectacular as your business.
These tips can be a great place to start.
Template
The template of a website is the design it uses and your color scheme and font. You need to make an impact for all the right reasons, but with so many different templates to choose from, how do you know what is right for you?
Firstly, you need to decide what image you want to portray and what you want the website to say. Do you want to appear cool and contemporary, or are you appealing to parents, meaning you need to make it fun and attractive? Finding a website template that can offer you speed when loading and design features you can implement to create the perfect website will allow you to personalize your website and give it a facelift so it looks exactly how you need it to. You can choose a website designer to help you create your perfect template, or you can use a pre-designed theme and adjust it to your needs.
Branding and Domain Name
Your branding and your domain name need to go hand in hand. Ideally, your domain name and brand name will be the same, but this isn’t always possible. But your branding on your website must match and flow through all your communication channels, from business cards to in-store colors and designs, your logo, social media accounts, etc.
You need to invest in a prime domain name to stand out and be eye-catching, and then design your branding around your domain name. Don’t forget you, too, are included in your branding, so it needs to represent you as a person, your business, and everything else in between. Think carefully and work with branding experts if you become stuck on perfecting your branding or choosing the right domain name.
Typography and White Space
White space shouldn’t be something you are scared of on a website. In fact, a lack of white space can be off-putting and make your website appear messy and cluttered. This isn’t what you want. The use of white space allows you to divert the user’s attention to other areas or not scroll down a page. By moving across the white space to find the content, they can easily find what they’re looking for and will be more likely to remain on the website than turn it off.
Hand in hand with making your website more aesthetically pleasing via white space comes the typography you use. While the creative fonts might be more appealing to you, if they’re not easy to read or don’t blend well with your colors or theme, this won’t work at all. Your typography needs to be clear and match your brand style and aesthetics. It needs to flow and not in the fancy cursive meaning, but with your whole online visual image and identity.
So there you go, the hallmarks of creating an excellent website to get you started. You can implement many other options to elevate your website further, but at a minimum, you need to use these tips to help you create a website that leaves a mark for all the right reasons.
Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
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