Nike focused its attention on TV commercials over the years but they surely didn’t leave the print ads out in the cold. What’s interesting is that they’ve tried a different approach than the one in the TV spots. In the prints they created advertisements that were trying to sell more or less directly the products made by the company, whereas the TV commercials were trying to work on the brand image. A game that only one of the top brands could be able to play. Of course, you can imagine that they couldn’t help it playing around in their print ads. So they did. Nike…
(this last one was not made by Nike but I had to feature it)
