Logo Quiz

How this logo quiz works

Take the name off a logo and most people still know whose it is, at least for the big brands. This logo quiz builds a game on that. Every round shows one image, pixelated at first, and you name the company, product or team behind it. The image sharpens while you think, so the sooner you answer, the more points you score.

The quiz draws from more than 800 brands covered in our logo history articles, from tech giants and fast food chains to football clubs, universities and video games.

The images are the featured pictures from those articles. Some show the clean logo. Others show a wordmark on a building, a product or a photo, so look at shapes, colors and any letters that appear as the image clears up.

How to play

1. Pick what to guess. Start with Famous brands, or choose one or more categories like Cars, Beer or NBA.
2. Choose how to answer. Multiple choice gives four names. Type the name is harder and pays more.
3. Set the length: 10, 20 or 30 questions.
4. Watch the image sharpen. Press Sharpen the image to speed it up, or Skip if you are stuck.
5. Check the answer. Each result links to the full story behind that logo.

Scoring

Points fall as the image sharpens, down to a minimum of 15 for a correct answer. Every correct answer in a row adds a streak bonus of 10 points, up to 50. A wrong answer, a skip or running out of time resets the streak.

Your best score for each mode and length is saved in your browser, so you can chase it.

The quiz forgives the usual variations when you type. Capital letters, accents, spaces and punctuation don't matter, and a leading "The" is optional. Common short names like "Coke" for Coca-Cola work too, and a small typo is accepted for longer names.

What is a logo quiz?

Brand recognition is the entire point. The player sees a logo with the name removed and has to come up with the brand. Some games want the answer typed. Others give letter tiles to tap, or a short list of options to pick from.

It tests visual memory, not company facts. What each question really checks is whether a brand's visual identity still works once the name is gone.

Questions about founders, slogans or revenue are brand trivia, which is a different game. Judging balance, spacing or typography is design critique, and nobody in a logo quiz has to redraw the mark from memory either.

Logos hold up for this better than other brand assets do. In a Journal of Brand Management study of 44 UK automotive brand assets (Fiocchi and Esfahani, 2024), the logo ranked as the most uniquely ownable asset type. Fonts and slogans showed low uniqueness, and so did colors. That kind of ownership lets a single image carry a whole question.

Logo quiz formats and difficulty levels

Every piece of information a question takes away makes it harder. Quizzes then sort their questions into easy, medium, hard and expert tiers.

Question formats

The full logo, text included, is the standard opener. Cropped or blurred versions show only a slice of the mark or a low-resolution copy, so players lean on shape and color. The pixelated start of this quiz belongs to that family.

A silhouette is a solid black outline. It works for pictorial marks and mascots and fails for wordmarks.

Color-only questions show a flat block in the brand's signature shade. Missing-element questions show the logo with one part removed or altered, a letter or a line, say, or a color.

Color-only is the hardest format to keep fair, because red and blue belong to many brands, so I'd skip it in a casual quiz.

Missing-element rounds look easy but usually aren't. In a UCLA study (Quarterly Journal of Experimental Psychology, 2015), only 1 of 85 students drew the Apple logo correctly from memory, and fewer than half picked the real one from a lineup of altered versions.

Difficulty tiers

The tier depends on how much of the logo is shown and how famous the brand is in the player's market.

Easy and medium tiers use full logos from global brands with answer options on screen, so knowing the brand is enough. Hard and expert tiers switch to cropped, blurred or color-only images, bring in regional brands and ask for typed answers. Knowing the brand isn't enough there.

Answer mode matters as much as the image. Ehrenberg-Bass Institute professor Jenni Romaniuk said at Mumbrella360 in 2024 that prompted measurement inflates fame scores by up to about 20 percentage points.

Carry that over to a quiz and multiple choice plays easier than typing. That is why Type the name pays 150 points here and Multiple choice pays 100, and why a "hard" tier built only on options isn't really hard.

Design-history rounds

Some quizzes ask who drew the logo instead of which brand it is. Paul Rand (IBM, UPS) and Saul Bass (AT&T, Bell) are the usual names, and they suit design-literate groups better than casual players.

Carolyn Davidson has the best story of the lot. In 1971 she charged $35 for the Nike swoosh (CNBC, 2018).

What makes a logo easy or hard to guess?

It comes down to ownership and exposure. When one brand owns a shape, color or symbol and shows it everywhere, the logo is easy to guess. When the mark is abstract, generic or close to a competitor's, it gets hard.

Logo type predicts most of the difficulty before any other factor does.

Wordmarks win when the lettering is unmistakable. Coca-Cola's script is the textbook case, and the typeface behind that lettering is as much a brand asset as the red.

Generic abstract marks (circles, chevrons and the like) sit at the hard end. Nothing in the shape points to one brand.

Hidden-element logos

FedEx hides an arrow in the negative space between the E and the x. Lindon Leader of Landor Associates designed the mark in 1994 and has said an arrow was not part of the original plan. He spotted a hint of one midway through the exploration, then refined the lettering on purpose. The mark has reportedly won more than 40 design awards.

Amazon's orange arrow runs from the a to the z and curves into a smile. Turner Duckworth drew it in 2000 to say the store sells everything from A to Z, according to the agency's own case study.

Toblerone's mountain has a bear standing in its negative space, a nod to the Bern coat of arms. Mondelez said in 2023 that the bear stays in the redesigned mountain.

Leader has described the FedEx arrow as a bonus, not the goal. A quiz should treat it the same way, as a bonus question and not a core one.

Why distinctive assets decide the rest

Ehrenberg-Bass Institute researcher Jenni Romaniuk scores brand assets on fame and uniqueness. Her grid appears in Building Distinctive Brand Assets (Oxford University Press, 2018). Fame is the share of category buyers who name the brand when they see the asset without it. How exclusively the asset links to one brand is its uniqueness.

A logo high on both is an easy quiz question. High fame with low uniqueness is the trap, because players know the asset and still name the wrong brand. Color-only questions run into this most often.

Logo quiz categories with sample questions

Food and drink, cars, tech and fashion make the strongest rounds, since each has enough familiar marks to fill 10 questions without digging into obscure brands. Sports and school rounds can work too, though they hinge on where the players live.

This quiz groups its logos into Famous brands, Every logo and 27 categories. These are apps, design tools, AI companies, tech companies, restaurants, drinks, beer, stores, fashion, cars, motorcycles, banks, telecom, non-profits, film studios, TV shows, video games, game companies, superheroes, pharma, universities, English and European football, and the NBA, NFL, NHL and MLB.

For an opening round, the top of Interbrand's Best Global Brands 2026 ranking, published in October 2026, is a safe place to pull from. Apple, Microsoft and Google hold the top 3 spots, followed by Amazon, Samsung, Nvidia, Instagram, Coca-Cola, Toyota and YouTube.

Food and drink

Golden arches on a red background? That's McDonald's, since the color pairing and shape point to one brand.

A green circle with a twin-tailed siren and no text is Starbucks. The company dropped the words from the mark in 2011, which turns the siren into a wordless question.

Cars

Four interlocking rings belong to Audi, and three diamonds meeting at a point to Mitsubishi. A lion standing on its hind legs is Peugeot. The blue-and-white quartered roundel is BMW.

Car emblems are compact symbols, which makes them quick to read. That speed suits a timed round.

Tech

Tech splits into brands people know by symbol (Apple, Spotify and TikTok) and brands they know by wordmark (Google and Netflix). A round should mix them, since symbols hand out easy points and wordmarks catch anyone who skims.

Fashion

Fashion rounds need a mix of tiers. Luxury marks such as Chanel's interlocking C's and Gucci's double G are monograms. High street brands like Zara and H&M are mostly plain type, so the lettering does the work.

How to make a logo quiz

If you want to run your own round for a classroom, a team night or a pub, work through these in order. The answer rules come last on the list but need to exist before anyone plays.

1. Choose 3 to 5 categories that match your audience, not your own taste.
2. Source clean logo files from each brand's press kit and save them at one size.
3. Order the rounds from easy to hard, with the toughest format last.
4. Fix the round size. Ten logos is easy to score and long enough to feel like a round.
5. Set points, timer and hints.
6. Pick a format that fits the room: screens, paper or slides.
7. Write the answer rules before anyone plays.

Read the brand's brand guidelines before you crop or recolor anything. Many set rules for how the mark can be shown, and a stretched file looks like a different logo.

Scoring and timing

Speed scoring is fun in a loud room, but it rewards reflex over recall, which is the wrong thing for a logo quiz. This quiz uses speed only through image clarity, so you are paid for recognizing the brand early, not for tapping fast.

For a printed or self-run quiz, a workable default is 1 point per logo and 2 for the final round. Give players 30 seconds on full logos and 15 on cropped ones. One free hint (first letter or category) is plenty, with a point penalty after that.

Answer validation

Fix the rules before the first answer comes in. Accept spelling and spacing variants, such as Ben & Jerry's and Ben and Jerrys. Score the brand shown and not its owner, so WhatsApp counts and Meta doesn't.

Name the logo version and year that counts. When a brand was renamed, say which name scores, Twitter or X.

A short-answer key only marks what it lists. Write down every accepted spelling up front, or you will argue about points later.

When a logo quiz stops being fair

Fairness breaks when the right answer depends on something the player couldn't have known, like a logo that changed last week or a store they've never had access to. Details most people misremember cause trouble too.

Rebranded logos

In August 2025, Cracker Barrel replaced its "Old Timer" illustration with a text-only logo, then announced on August 26 that the illustration would stay after public backlash (ABC News, 2025).

Any "which is the current logo?" question written that week flipped within days.

Rebrands are routine, and the list of companies that rebranded shows how often a logo answer changes. Date every quiz, and recheck the key before each reuse. Because this quiz uses article images, a logo shown here can be an older version. The link after each answer leads to the history.

Shared false memories

The visual Mandela effect has data behind it. In a 2022 Psychological Science study, University of Chicago researchers tested 40 popular icons and found 7 with a consistent false memory. The Fruit of the Loom logo made the list, and so did Mr. Monopoly and Pikachu.

Players confidently pick the same wrong version, with a cornucopia on the Fruit of the Loom logo and a monocle on Mr. Monopoly. Pikachu picks up a black tip on its tail in people's memory too. None of those details exist in the real designs.

A 2024 replication by Transparent Replications reproduced the effect and found it in an eighth icon as well.

Keep these icons out of scored missing-element rounds. They make a better talking point at the end of the night.

Regional brands

Regional brands punish players outside the market. A supermarket chain every UK player knows is a blank for someone in Brazil. Label the market in the round title, or keep the round global. In this quiz, the Famous brands set sticks to names with global reach, and the local clubs and chains live in their own categories.

Using brand logos in a quiz

The USPTO defines a trademark as any word, phrase, symbol, design or combination of these, and a logo qualifies. Its job is to identify the source of goods or services.

A free quiz that only asks players to name brands carries the lower risk. Selling the quiz, having a brand sponsor it or styling it to look official raises that risk.

Whether a specific use is allowed depends on the country and the use, so commercial quizzes need legal advice (this is general information, not legal advice). Registered marks can be looked up in the USPTO and EUIPO databases.

What a score measures

A high score shows brand familiarity and says nothing about design skill. Someone who knows every wordmark can still miss why the lettering works. To get better at the second skill, read about what makes a good logo and how logo colors carry meaning.

Logo quiz FAQ

Does playing a logo quiz improve brand recall?

Not proven. The sources behind this article measure how well people know logos, not whether playing a quiz changes that.

Treat it as practice on the logos in the quiz and nothing broader.

Is it cheating to look up logo quiz answers?

Only in a scored group game. Solo, the score is yours alone, so a lookup costs nothing but the satisfaction.

In a group, collect phones or cut the timer so there is no time to search.

Which logo quiz works best for kids or a classroom?

Keep it on the easy tier, with full logos and answer options on screen, drawn from brands children meet daily. Save cropped and color-only rounds for older players.

Leave alcohol and gambling brands out entirely. This quiz includes a beer category, so pick your categories before a classroom game.

How should a logo quiz run for team building or a pub night?

Run it in teams with one shared answer sheet per round, on paper or on a shared screen.

Close with a bonus round of hidden-element logos, so the table argues about the design instead of the answer key.

Checking a logo quiz for fairness before game night

The simplest test is whether a stranger can reach every answer from the image alone. Check it in a fixed order. Match each logo to the brand's current official file first, then strike regional brands and disputed icons, and finish by running 3 outside testers through the quiz cold.

Verification goes first because a stale file invalidates every check after it. Testers go last because they catch what the first two miss. A question that all 3 answer instantly, or that none can answer, adds nothing to the score.

The trade-off is a smaller pool. Cutting regional and disputed logos shrinks the library and lowers the ceiling on difficulty.

The advice holds as of November 2026, and a rebrand by any featured company reopens the first step.

For the design reasoning behind marks that pass every tester, read about how brand identity design builds a recognizable mark.