Awesome LEGO ads that wake up your inner child

Ever stumbled upon a colorful, eye-popping advert that took you straight back to your childhood? That’s the magic of Lego ads.

You see, these adverts aren’t just for kids – they’re a tapestry of creativity, nostalgia, and brilliant marketing savvy, and they’ve been capturing imaginations for generations.

Today, we’re diving into the vibrant world of these building block promotions, where every click of a Lego brick tells a story.

You’re about to uncover the genius behind Lego’s marketing campaigns that yank at our heartstrings yet drive a serious business punch.

From toy commercials that morph into digital marketing masterpieces, to social media campaigns that get fans buzzing – we’ll dissect how they do it.

Prepare to be transported into a universe where the smallest plastic brick can build monumental success.

So, buckle up, we’re going block by block through the strategies, outcomes, and pure creative play that make Lego’s advertisements a cornerstone in the toy industry’s advertising playbook.

LEGO Ads Examples

LEGO Rebuild The World

maxresdefault Awesome LEGO ads that wake up your inner child

One of the brilliant Lego ads that we found is this one. We see a rabbit that is being chased in the city by a scary hunter. He takes advantage of the town and changes all kinds of stuff. The rest of the people are continually making a lot of changes, as well.

So besides the original part, we also need to appreciate the hard work that was put in all the steps.

The Lego Movie

This was a big step, announcing the Lego movie. It was a big part of the marketing plan for Lego. It became the first film of that year that made $400 million globally.

Usually, if you have a look at the Instagram posts that Lego has, it gets around 10,000 likes. After the movie came out, that number changed to 20,000 likes per post. So we can consider that the film also brought more attention to their social channels as well.

LEGO Technic 4×4 X-treme Off-Roader TV Commercial, ‘The Ultimate Obstacle Course’

Lego advertisement also focuses on the things you can build with them. In this one, the vehicle gets put together, and a drone takes it at the top of an obstacle course. Kids can guide the car using the technic control+ app.

Build the future

Lego is known for making some of the best advertising. This series of print ads did a great job. From concept to execution, everything was done in the right way.

Lego’s ultimate purpose is to inspire and develop children to think creatively. They believe that play is a crucial element in children’s growth and development. This helps them become healthy teenagers and adults.

lEGO Bioncle TV Commercial, ‘The Legend’

Lego ads also have original stories to showcase. In this one, six heroes crashed from the sky and need to get their masks of power. Discover the legend of Bionicles and find out if they can defeat the evil that is closing.

Legoland “Get ready for fun” by BMB

Legoland’s new campaign pitches the group of amusement parks as being the right place for kids to let their imagination run wild. They created different Gigantic lego creatures like a dinosaur and octopus by just using lego pieces.

Bus stop billboard

Lego has always had a fun approach to its marketing efforts. In these amusing lego advertisements, we can see how unique lego art blends with the surroundings.

The certified lego artist Nicholas Foo created with his team the design of three separate bus stops. They used a whale, monster, and caterpillar characters to build them. We think they did a cool job, and the final layout looks great.

Ambiant for Lego Education Center

This was the first time people stepped on legos without hurting their legs. Lego ads that are funny always got more attention, and this one is a good example.

LEGO Superheroes Guardians of the Galaxy Minifigures TV Commercial, ‘Designer’

For this Lego ad, Sven Robin Kahl the LEGO Senior designer, offers you an exciting behind the scenes look of how the Marvel Guardians. Do you like what they managed to create?

Pure brainfood

Have your glass of Lego; it is perfect for your brain. The message is a bit less visible compared with other Lego ads, but it still is active.

Building Memories

It is entirely known that stepping on a LEGO brick might hurt a lot. Taking advantage of this fact, Social, a digital advertising agency, build a lego advertising campaign named “Building Memories.” In it, the life of a parent is shown as it can be painful sometimes to be one. But in the end, it is always worth it.

Making history

This was part of a series of ads that re-created famous historical photos using Legos. It is mighty, and it was a real success.

LEGO City Volcano Explorers Collection TV Commercial, ‘Rescue the Explorer’

Kids like a lot to play different roles and Lego ads focus many times on this aspect. Here they do their first mission by creating a Volcano Helicopter to rescue explorers from the rising lava.

Lego shadows

This was a tribute to the imagination of playing with Lego. It is the best illustration of how Legos work and is a good explanation of the brand’s success. It shows a minimalist design by Blattner Brunner.

Build it Together

The next lego ad relates to Christmas as a full town that was created for that day. A foot interrupts the activity, and we see Santa leaving his home. As Christmas is around the corner, Santa relies on one of his friends and some creativity with Lego bricks. He needs to build a solution to reach home in time for Christmas.

The film is part of a Lego ads campaign that includes TV, Digital, Print, all mediums of exposure.

FAQ on LEGO ads

Why do Lego ads appeal to both kids and adults?

Believe it or not, Lego hits the sweet spot with nostalgia and the universal joy of building. Their ads pack a punch, whisking grown-ups back to their carefree days while sparking kiddos’ imaginations. It’s that combo of innovation and the timeless allure of play that nails it.

Are Lego marketing campaigns effective in driving sales?

Absolutely. The campaigns are more than just eye candy; they’re the gears of a well-oiled machine, driving brand engagement and, yes, sales. Lego’s strategic storytelling in ads doesn’t just sell a product; it sells an experience, one that shoppers, both young and old, want a piece of.

Social media and Lego? They’re like peas in a pod. With every campaign, Lego leverages the powerhouse of digital chatter to create communities, encourage user-generated content, and let fans share their own brick-built worlds. The result? A brand that’s in your feed, getting likes, shares, and hearts.

What sets Lego’s creative play advertisements apart from other toy ads?

Originality’s the key. Lego’s not just selling toys; they’re championing creativity. Their ads often feature fantastical, brick-based worlds that highlight what’s possible, stirring that itch to create. That, and they’re darn good at weaving stories that resonate far beyond the usual “just play with this” vibe.

How does Lego measure the effectiveness of its toy commercials?

Numbers talk. Lego listens to the chatter of metrics like engagement rates, video views, and click-through rates. But it’s not all about the data. Customer feedback, brand sentiment, and the ripple effect of their campaigns on social platforms tell them what’s soaring and what might need a little tweak.

What trends are influencing Lego ads currently?

Interactive toy ads are huge. Engagement’s the game, and Lego’s playing hard. Think augmented reality that brings brick creatures to life, or ads that double as games. Lego’s riding the tech wave and making sure their ads are immersive adventures, not just passive viewings.

How has Lego’s approach to advertising changed over the years?

It’s evolved, that’s for sure. Gone are the days of one-way street advertising. Now, Lego builds two-way bridges with their audience—through personalized stories, interactive experiences, and digital marketing tactics that meet fans where they hang out: online.

To what degree do special edition Lego sets feature in their advertising?

Special editions are Lego’s glitter. They sprinkle them into their advertising mix to sparkle attention. From iconic Lego Star Wars sets to collector’s items, these ads don’t just showcase products; they create buzz and a rush to collect that’s undeniable.

What role do brand mascots play in Lego advertisements?

Brand mascots in Lego’s world are like the faces of Mount Rushmore. They’re the characters kids attach to, the avatars that populate kids’ own Lego narratives. They breathe life into Lego’s advertisements, hooking fans with recognizable, endearing figures they can’t wait to get their hands on.

How does content marketing shape Lego’s advertising strategies?

Content is king, and Lego wears the crown proudly. Their ads tell a story, one that typically extends beyond the ad itself into broader content marketing efforts. Blogs, DIY videos, instructional content—you name it, Lego uses it to enrich the customer experience and keep their fans locked in.

Conclusion

Winding down, we’ve seen how Lego ads harness the raw power of creativity and blend it with a sense of community that resonates across the globe. With every brick and click, these marketing mavots spark a concoction of joy and curiosity – it’s like watching a Lego set clip together, piece by piece, but in the vast expanse of our imagination.

Clever storytelling? Check.
Interactive play? Absolutely.
Engaging content that leaps off the screen? You bet.

These aren’t just campaigns; they’re invitations to dream bigger, build taller, and connect deeper, both online and offline. The blend of social media campaigns and content strategy, packed with a punch of digital marketing savvy, means Lego’s advertising legacy continues to build structures much taller than their physical bricks ever could. And that, dear reader, is the secret recipe for Lego’s long-standing acclaim in a world where play and connection intersect with such beautiful complexity.

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Bogdan Sandu

Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.

Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.

His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.