Beer Ads: The Best 40 Print Advertisements You Need to See

Beer ads, brewery logos? Creative, to say the least. Why? The competition is fierce and a good beer advertisement can win a customer for years.

What man doesn’t drink beer?

Having such a big market, a lot of companies launch their products hoping they’ll be one of the top ones and have significant sales and notoriety.

But to do so, they must invest in advertising and they must come with intelligent beer ads that will attract our attention.

In this article there are 40 beer commercials to inspire you and see how great agencies make their campaigns.

Check out these creative beer ads

Miller: Sink your fangs into great taste

Miller Lite, also known simply as Lite, is a 4.2% abv pale lager light beer brand sold by MillerCoors of Milwaukee, Wisconsin, United States. Miller Lite competes with Anheuser-Busch’s Bud Light beer. The company also produces Miller Genuine Draft and Miller High Life.

Miller Lite’s long-running “Great Taste…Less Filling!” beer commercial was ranked by Advertising Age magazine as the eighth best advertising campaign in history. The campaign was developed by the advertising agency McCann-Erickson Worldwide.

In the prime of the campaign, television commercials typically portrayed a Miller Lite drinker noting its great taste followed by another who observed that it was less filling.

This usually led to a parody of Wild West saloon fights in which every patron got involved in the dispute for no real reason, though in this case it was always a shouting match, and blows were never thrown. The beer ad closed with a voiceover from actor Eddie Barth, who read the slogan, “Lite Beer from Miller: Everything you’ve always wanted in a beer. And less.”

Carlsberg: Camouflage

“Probably the best beer in the world,” is how Carlsberg has memorably described itself in its beer advertising campaign (originally created by Saatchi & Saatchi) that has run more or less continuously since the early 1970s.

This world-famous brew is still one of the best-known global beers, produced locally at more than 80 sites in almost 50 countries. Carlsberg became the dominant force in Scandinavian beverages in 2000 following merger with Norwegian competitor Pripps Ringnes.

In 2004 it strengthened its hand in Northern Europe with the acquisition of German brewer Holsten for E1bn. In 2007, it launched a joint bid to break up the UK’s Scottish & Newcastle in partnership with Heineken.

As a result of that deal, and consolidation among other companies, Carlsberg will soon become the world’s third largest brewer, although it remains heavily reliant upon Europe, where almost 90% of revenues are generated.

Mariachi shot the night

Skol Pool

Skol was initially created to be a global beer brand. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden) and Unibra (Belgium) formed a new company called Skol International in 1964.

Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed across the world. In the late 1960s, its beer advertisements were broadcast on Radio Veronica as Skol International, with an advertising jingle sung by Patrica Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.

Heineken: One choice beer

Family-controlled Heineken is the world’s third largest brewer and owns the best-selling premium beer brand. It manufactures its own products through a huge and wide-ranging network of 100 breweries in more than 50 countries, and licenses the operation to other companies where it doesn’t have its own plant.

The company also owns a wide variety of subsidiary beer brands including Amstel and Murphy’s Irish Stout worldwide, Tiger in Asia, Cruzcampo and Moretti in Europe, among many others. After a slow start, Heineken has entered wholeheartedly into the consolidation of the global beer industry since 2007.

Heineken has had a lot of advertising campaigns over the years and has always had great beer ads. The Heineken ad from 2018 was seen to be questionable because it declared that ‘lighter is better’. As a result, the beer advertisement was seen to be a racist commercial.

Tatra Beer

Imperial Beer

Imperial is a Costa Rican brand of beer, manufactured by the Florida Ice & Farm Company. Imperial, a lager, was first produced by the Ortega brewery in 1924 and is the most popular beer in Costa Rica.

Unless you are a beer enthusiast, you may not have heard about this beer until now, yet it made it into our collection of beer ads.

Goldstar beer: Thank God you’re a man

Goldstar is an Israeli brand of 4.9% abv lager brewed by Tempo, a beer brewing company in Netanya. The beer was introduced in 1950, and is currently the top-selling beer in Israel. It is marketed as a dark lager beer, though it is amber in appearance

Guinness: Suprisingly smooth. Choose greatness

GUINNESS IS GOOD for you, or so they say in the old beer commercials. Now, whether that is true or not, one thing is without doubt: Guinness ads are always good.

In fact, some have even called them genius, so we’ve decided to take a look at the evolution of Guinness advertising over the past 250 years.

Guinness was founded in 1759 but didn’t publish its first ad until 1794, and it soon set the standard for beer advertising with witty, engaging ads that helped create arguably the best-known beer worldwide.

Boxer: Extra strong beer

Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness (1725–1803) at St. James’s Gate brewery in the capital city of Dublin, Ireland. Guinness, produced by the Diageo beverages company, is one of the most successful beer brands worldwide. It is brewed in almost 50 countries and is available in over 120.

You’ve probably seen the Guinness beer ads in magazines as well as on television. . They’re all awesome.

MiXery BLEND: Beer reborn

Amstel beer

Amstel Brewery is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam, Netherlands. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.

Corona Beer: Drink Responsibly

Corona Extra is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. Corona beer ads are striking and unique and often include catchy songs as well as images of relaxation and enjoyment.

Mariachi Shot the party

Fosters chilled

Foster’s Lager is an internationally distributed Australian brand of lager. It is owned by the international brewing group AB InBev and is brewed under license in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International. Fosters has one of the popular beer logos with the famous red F. Fosters runs an advertising campaign filled with funny beer commercials which appeal to a male audience.

Carlsberg: Here we go again

Heineken: Made to entertain

AB Inbev: Global beer leader

Anheuser-Busch InBev SA/NV is the largest beer company in the world, had 200 brands prior to the merger with SABMiller on October 10, 2016. The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017.

The original InBev global brands are Budweiser, Corona and Stella Artois. Its international brands are Beck’s, Hoegaarden and Leffe. The rest are categorized as local brands. Many other brands were gained as a result of the merger with SABMiller. This company forms one of the largest beer breweries in the world and has used its beer campaigns to connect with many different cultures.

Heineken: Official sponsor of the UEFA Champions League final

Heineken: For a fresher world

Primus print ad

Budweiser: Goldfish

Carlsberg Extra Cold Bottle Opener

Becker twist off

Paulaner beer: Playboy

Paulaner is a German brewery, established in 1634 in Munich by the Minim friars of the Neudeck ob der Au cloister. The mendicant order and the brewery are named after Francis of Paola, the founder of the order. Paulaner uses funny beer ads in vintage style to appeal to its audiences.

Heineken: Enjoy the scariest night of the year

Stella Artois: Rudolf

Stella Artois is a Belgian pilsner lager of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version is sold in Britain, Ireland, Canada and New Zealand.

Stella Artois is now owned by Interbrew International B.V. in the Netherlands, which is a subsidiary of the world’s largest brewer, Anheuser-Busch InBev SA/NV. Stella Artois uses a range of television beer commercials to promote the brand, including ‘party trick’.

Boddingtons beer

Boddingtons Brewery was a regional brewery in Manchester, England, which owned pubs throughout the North West. Boddingtons was best known for Boddingtons Bitter (Boddies), a straw-golden, hoppy bitter which was one of the first beers to be packaged in cans containing a widget, giving it a creamy draught-style head.

In the 1990s, its beer ads named it The Cream of Manchester in a popular advertising campaign credited with raising Manchester’s profile. Boddingtons became one of the city’s most famous products after Manchester United and Coronation Street. Beer ads included Melanie Sykes who has teamed up again with the brand 20 years later as a nostalgic take on the old beer ads.

Lowenbrau: All the strength that you need

Garrison Brewing Company: Ship in a Bottle

Heineken: Don’t drink and drive

Heineken: After ski

Carlsberg: Here we go again 2

Carlsberg Weather

Guinness

Knock Out

Tuborg: The summer starts here

Tuborg is a Danish brewing company founded in 1873 by Carl Frederik Tietgen. Since 1970 it has been part of the Carlsberg Group. The brewery was founded in Hellerup (Gentofte Municipality), a part of northern Copenhagen, Denmark. Tuborg is popular for the ‘one more please’ commercial, using humor to create one of the best beer ads around.

Primus: Today is a Primus day

FAQ about beer advertisements

How do beer ads target their audience?

Well, let me tell you, beer advertisements often focus on the demographics they’re trying to reach. They might use humor, sports, or social situations that appeal to the target audience. Sometimes, they’ll even use celebrities or influencers to make the product more relatable. It’s all about creating a connection with the viewer, so they feel like the beer is part of their lifestyle or identity.

What’s the purpose of beer ads?

The main goal of beer ads is to create brand awareness and persuade people to purchase their products. They do this by showcasing the beer’s unique selling points, like its taste, brewing process, or even its history. By creating an emotional connection or association with the product, advertisers hope to influence consumer behavior and increase sales.

Are beer ads allowed to show people drinking?

In many countries, it’s totally fine for beer ads to show people drinking. However, there are some restrictions in place to make sure that the ads don’t promote excessive or irresponsible drinking. Generally, beer commercials should depict moderate consumption and avoid linking alcohol to any risky activities.

Do beer ads increase alcohol consumption?

It’s a bit of a mixed bag, to be honest. Some studies suggest that exposure to alcohol ads might increase the likelihood of drinking, especially among younger viewers. On the other hand, other research has found no significant connection between ads and alcohol consumption. It’s a complex issue, and there’s no definitive answer yet.

What regulations are in place for beer advertisements?

Beer ads are subject to a range of regulations, which can vary by country. In general, these regulations focus on ensuring that ads don’t promote excessive or underage drinking, and that they don’t target vulnerable populations. The ads should also avoid associating alcohol with risky activities or making false claims about its benefits.

Why do beer ads often feature sports?

Sports and beer are like, the perfect combo for many people. Beer advertisers capitalize on this by partnering with sports teams, events, or even athletes. They know that sports fans are a loyal audience and often consume beer while watching games. Associating their product with a popular sport or team can help create a strong emotional connection with the viewer, boosting brand loyalty.

Are there any famous beer ad campaigns?

Oh, there are plenty of famous beer ad campaigns out there! Some of the most memorable ones include Budweiser’s “Wassup?” campaign, Heineken’s “The Entrance,” and Dos Equis’ “The Most Interesting Man in the World.” These ads often use humor or engaging storylines to make the product more memorable and appealing to viewers.

How do craft beer ads differ from big brand beer ads?

Craft beer ads often focus on showcasing the uniqueness of their product. They might highlight the brewing process, the ingredients used, or the story behind the brewery. In contrast, big brand beer ads usually have larger budgets and can afford to use more mainstream marketing strategies, like celebrity endorsements or sports sponsorships.

How have beer ads evolved over time?

Beer ads have come a long way, my friend! They’ve shifted from simple print ads and billboards to elaborate TV commercials and digital campaigns. Advertisers have also become more creative and diverse in their approach, focusing on various aspects of the beer, from its taste and quality to the lifestyle it represents. Plus, ads are now more inclusive, featuring a wider range of people and perspectives.

What role does social media play in beer advertising?

Social media is a massive player in beer advertising these days. It allows breweries to directly engage with their audience, share behind-the-scenes content, and create buzz around new products or events. They can also use targeted ads to reach specific demographics and track the effectiveness of their campaigns.

Social media also encourages user-generated content, like reviews, photos, and videos, which can help build brand loyalty and create a sense of community among fans. Overall, it’s become an essential tool for modern beer marketing strategies.

If you liked this article about beer print ads, you should check out this article about Coors Light ads.

There are also similar articles discussing Modelo ads, Stella Artois ads, Guinness ads, and Corona ads.

And let’s not forget about articles on Budweiser ads, Heineken ads, Pepsi ads, and creative billboard ads.

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Bogdan Sandu

Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.

Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.

His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.