How to Make a Website that Attracts Visitors and Leads
Living in the digital era, when people do everything online, it’s a must for any business to have a website that tells visitors everything about the company, its values, products, and happy customers.
In fact, practically every business owner knows about the importance of having a website and the numbers speak for themselves: there are around 1.13 billion websites these days.
But it’s not enough to create a web page that stays inactive to achieve business growth. It’s important to make a website that attracts visitors and leads.
Why Bother About the Number of Website Visitors and Leads?
No matter how good and useful your website is, it means nothing unless it attracts the right audience of potential customers who have strong interest in your products or services.
From brand awareness to customer retention, the customer journey is a complex path of interactions your potential customers have before becoming paying customers who come back. Your website plays a crucial role in that customer journey and there are two main reasons to make a website that attracts visitors and leads:
- Improved brand awareness. People who have interest in your products and company are more likely to stay on your website and learn more about your business. Plus, these visitors can also become leads and then recommend your company to their friends which means you get better brand awareness.
- Increased revenue. When your website attracts the right audience of potential customers, it’s easier to turn these visitors into leads and customers which means getting more sales and income over the long haul.
In this article, we’re going to teach you how to make your website stand out and we’ve gathered seven crucial tips on how to make a website for more visitors and leads.
1. Know Your Target Audience from A to Z
Today, when practically every industry has a great number of competitors who offer similar products and services, the modern market is oversaturated which makes it hard for business owners to acquire and retain their customers.
When it comes to a business website, the proven way to attract visitors and leads is to make sure that you target the right audience and your website offers relevant content that can solve their pain points. There are three solutions that work best:
- Do market research: analyze your ideal customer profile and understand your target customers with their needs, wants, and preferences before making a website.
- Use web analytics tools: check out your website performance and in-depth data to understand what works best for your visitors and what they want to see on your site.
- Ask your customers questions: Modern customers are open to communication with brands, so they are more likely to share their thoughts if you ask them. Whether you share customer satisfaction surveys or do individual interviews, these options help to understand your target audience from A to Z.
Once you know your target audience well, it’s easier to make a website that offers valuable and useful content to your potential customers and therefore it attracts the right visitors who are more likely to become leads.
Damian Grabarczyk, the co-founder of PetLab Co., shares: “In our journey, understanding our audience was a game-changer. We immersed ourselves in the world of pet lovers, uncovering their core concerns and interests through focused market research. This deep dive revealed a keen interest in pet health and wellness. We leveraged these insights to shape our content strategy, focusing on these key areas. The result? A surge in relevant traffic and a spike in lead generation. Our strategy was simple yet effective: create a detailed customer persona, guiding our marketing to ensure every content resonated with our audience. This approach didn’t just boost our website metrics; it deepened our connection with our customers, aligning our brand closely with their needs.”
2. Invest in Eye-Grabbing and User-Friendly Web Design
It’s no secret that 65% of the population are visual learners who perceive visual information faster and better. Simply put, people pay close attention to visual elements when they perceive your brand online and when it comes to websites, the importance of web design is high.
At first blush, it can be costly and difficult to create a stunning website that offers a good user experience. But over the long haul, a well-made web design grabs and holds the attention as well as converts visitors into leads.
Check out an example of an eye-grabbing web design from TacoBell, a popular Mexican fast food chain.
The above-mentioned example has all important elements of a great web design: bright color palette, eye-grabbing fonts, clear CTAs, good product photos and much more. Obviously, it may be difficult to maintain an in-house time of web designers if you’re not a famous brand with a solid budget. But you can always make good use of outsourcing.
To save time and effort, you can also find a reliable digital design agency and ask professionals to make an outstanding web design for your site that grabs the audience’s attention and encourages visitors to stay on your website for more information.
3. Upload High-Quality and Useful Content
People are selfish creatures who have a focus on themselves and their problems, not your business or your products. When they browse the internet and bump into your website, they want to find answers to their questions or solutions to their problems.
And since the customer journey is a complex process, it’s important to show off your expertise during the discovery phase. Thus, most website owners realize the power of content and its impact on visitor behavior.
The best thing happens when you upload high-quality and useful content. It attracts visitors, engages them in conversation, builds trust, and turns visitors into leads who are happy to recommend your website to other people.
Simply put, focus on content quality. Here are several content ideas for your website to attract visitors and leads:
- Podcasts
- Niche blog posts
- Expert roundups
- Customer testimonials
- Niche trends
- Case studies
- Guides/checklists
- FAQs
Pro tip: Add social share buttons to allow happy visitors to share relevant and useful content with their audience as it’s a proven way to attract more visitors to your best-performing content on the website.
4. Feature Customer Testimonials
The era of peer recommendations is here, so modern users crave social proof more than ever. What can make your website any different from others in your niche? Customer testimonials!
Here are several types of customer testimonials you can share on your website for trust and loyalty:
- Customer reviews
- Case studies
- Interviews
- User-generated content
To WOW your visitors and stay ahead of your competitors, you can go the extra mile and ask your happy customers for video testimonials. This type of customer reviews looks more trustworthy. Check out how GrowthMate did it:
5. Include Simple Lead Generation Forms
Practically every business owner knows about the importance of leads. Once you get contact information from interested prospects, it’s easier to bring communication to the next level and offer them something valuable to turn these leads into customers.
Thus, many websites use lead generation forms that aim at capturing emails and other contact information from your visitors. However, the fewer steps it requires and the easier the process is, the more people can fill it out and therefore share their contacts.
In other words, your lead generation form should be simple and short.
Here are several important elements to include in your lead gen form:
- Distraction-free landing page design
- Time-limited offer (aka lead magnet)
- Clear and direct form
- Personalized questions
- A clear call to action button
6. Make it Easy to Get in Touch with Your Support
From time to time, every customer–either existing or potential one–has questions or concerns about your business and products and people expect to get a reply fast. Thus, the demand for outstanding customer service has grown.
Website has become the primary channel for brand communication when customers have a question to ask. And worried people are more likely to share their contact information in order to get a personalized reply fast. In short, make it easy for your visitors to get in touch with your customer support.
Here’s how Vueling provides customer support on the web:
Once your customers get a prompt response, customer satisfaction improves and these people are more likely to recommend your website to other people. As a result, you get more web visitors and leads.
7. Create and Promote a Referral or Affiliate Program
Word-of-mouth marketing has always been the most effective form of advertising. Today, customers still need peer recommendations when making purchase decisions, so it’s important to turn your loyal customers into brand advocates who can spread the word about your website.
To encourage your customers to promote your website, you need to give them a bonus and referral or affiliate programs are designed to reward both parties: the person who promotes you and the person who wants to give your product a try.
Talking about website traffic, referral and affiliate programs give people a solid reason to recommend your website on their social media profiles or personal websites and therefore reach a wider audience of visitors.
Check out an example of a referral program one website uses:
In a Word
With a growing number of websites on the internet, it’s highly important for companies to make a website that attracts visitors and leads as it’s a proven way to make the most out of the website and use it for business growth.
What is more, the above-mentioned tips are easy-to-implement which means you can make a great website for your company in easy steps.
Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
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