Burger King vs KFC vs McDonald’s Print Advertising
It’s a battle that is going on for some time, the fast food war between KFC, Burger King and McDonald’s. We will concentrate our attention on the print advertising that they’ve done over the last years and I’m not referring here to the usual ads for a product “buy the new burger for 3$” or something like that, no, I’m referring to the prints that actually have a message that makes you think, not just assimilate a dumb information. You will see here that McDonald’s has invested more in print advertising than its competitors but hey, that must be one of the reasons they’re number one. It’s also interesting how they tried to make people forget the label of fat food that has been applied to them by offering vegetables or fruits in their menus (McD and BK). Nice try. Enjoy the prints!
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Burger King
Kentucky Fried Chicken
McDonald’s
