Social Media Management Software And Tools (The Best 18)

Imagine juggling balls of different colors — red for Instagram, blue for Facebook, a dash of yellow for Snapchat, and so on. Your online brand is an art piece, with each social platform adding to the canvas. Social media management software is your easel, keeping everything in frame.

Right now, the digital world is the town square and being the buzz is crucial. If your clicks don’t tick or your likes are on a hike, we need to chat. Maybe your content calendar is more of a wish list or ‘viral’ is just a word in your dictionary. I hear you!

Here’s the deal: by the end of this dig-down, you’ll be navigating audience engagement strategies like a pro. We’ll unmask tools that harmonize your social symphony, from social media scheduling tools to multi-platform management. Expect to discover how social media analytics are your best buds and why content marketing software can be your secret sauce.

Ready to dive in? We’ll explore why digital marketing solutions aren’t just fancy jargon but game-changers for your online presence. Buckle up, and let’s make some noise — the right way.

You will need help to be able to manage everything, and nothing can help you better than some sort of social media engagement tool.

Social media management software to check out

As far as social media software goes, without further ado, here’s a look at the best social media management tools you can get today, to help you increase your marketing efforts, and, in turn, boost revenue.

Apart from Instagram tools, these are the tools that you shouldn’t miss nowadays. Besides these below, you should use them along with social media templates and also other promo materials for your social following.

Planly

If you want to manage multiple social media platforms at the same time, Planly will help you here. 7 social media platform posts and their special features can be scheduled and shared with Planly. You can also easily upload your media files with Unsplash, Dropbox, and Google Drive integrations and advertise your products on social media with Spotify integration.

Differences from other social media scheduling tools are Instagram posts, carousels, reels, and TikTok videos auto-publish in Planly without a further push notification.

Hopper HQ

Hopper HQ is one of the most popular scheduling apps for Instagram. What sets it apart from the other scheduling apps is its in-built image editor. This allows users to create top-quality visuals to upload on Instagram.

Hopper HQ is also light on the wallet. The app costs just $16 per month and at this price lets users schedule posts for platforms like Facebook, Twitter, and LinkedIn, in addition to Instagram.

SocialPilot

If you’re after a tool that assists you in hitting your Social Media Marketing Goals at an affordable Price, then SocialPilot is one of the more powerful ones.

It lets you manage everything from Scheduling posts, Content Curation, Social inbox, Facebook Ads, Analytics, Reports, Collaboration with the team, Manage clients, on one dashboard.

BrandSnag

It’s important to choose the perfect name to showcase your brand, business, or personality to the digital world. Now that you’ve come up with some ideas for your social media handle or username, it’s time to check its availability. Brandsnag tool checks domain names, social media handles, and online gaming usernames to ensure that your username is unique, original, and perfect. A good social media username is easy to remember.

Sprout Social

We begin this social media management apps list with Sprout Social. It is an excellent overall tool, as it lets you show both social content, as well as monitored keyword searches, all in one place.

You will also find benefits in regards to social media management, with the excellent post scheduler and the fact that you can manage all your social messages with a mobile app, available both on Android and iOS.

Hootsuite

The current leader in the field of social media management software. You will find everything included, from reports and monitoring, to publishing and features that let you work as a team.

As the complete opposite of Sprout Social, Hootsuite has different streams for your social media accounts. This is more or less personal preference, as some like a unified stream or some want multiple streams for everything.

Interesting reading: 17+ Free Best Hootsuite Alternative software for 2023

Agorapulse

This is a multi-source toolkit. It lets you create an Instagram automation and manage Twitter and Facebook, and gives you plenty of functionality while at it. You get CRM, customizable reports, contest applications and monitoring.

Everything is presented to you in real time, and in an inbox feature which resembles an e-mail service. Your past data, both fans and followers, as well as conversations, is stored as well.

Buffer

The first to introduce a queue publishing system for multiple social networks at once, Buffer are a pioneer in this game. With their system, which covers all social networks but Instagram, you can publish posts on a schedule without having to do it for every app separately.

There’s also a free version of the software, which is potentially the best publishing system you could get at this point.

Sendible

Whether you’re in need of a Facebook marketing software, or software for any of the other 30+ networks available, Sendible has you covered.

It lets you manage everything from messages, social content, profiles and accounts, engagement, promotion, and most importantly, monitoring and analytics. For agencies, there’s also a white label version.

Lithium

If you’re after a tool that gives your brand the possibility to drive more engagement, and make your whole team more efficient, Lithium is one of the more powerful ones.

It has a data-drive approach, which makes social marketing smarter and gives you a unified experience. It is one platform that can be used across various social channels, and give the customers a better experience as well.

Qwaya

E-commerce companies, marketers and agencies should be taking a look at Qwaya. It is a Facebook advertising tool with a lot of options, some of which include campaign management, scheduling capabilities and Google analytics integration.

Agency Analytics

This is an enterprise dashboard made to impress. It will save you a lot of time with the functions it offers, and you get some advanced SEO tools such as backlinks, audits and rank tracking.

If you want everything to be even more complete, you can even integrate social media and PPC, as well as give your clients personal logins so they can see your campaign.

Talkwalker

Another one for the agencies and enterprises, Talkwalker will let you get insights to improve your marketing and understand social data easier. It boasts the latest analysis tools and software monitors, to let you have a complete overview on everything and get superior quality.

The users also get the possibility of image recognition, data integration, global coverage etc.

HubSpot

This is a marketing system for businesses. It is an inbound Internet system which helps your business generate leads and lets people find it easier.

Zoho Social

A single dashboard is all you need. If you agree, you should check out Zoho Social. It lets you manage your social networks, as well as track conversations and schedule posts on them, all from that single dashboard.

Falcon.io

Falcon.io is another social media management software example that lets you manage your entire social media marketing campaign. Social media engagement, measuring data, publishing, you name it – Falcon has it.

You can give your customers a more personalized experience, based on their customer profile. With the platform, you also get consultancy services, as well as their comprehensive support.

Marketing 360

Marketing 360 is a company that can help you a lot if you know how to take advantage of it. There are professional marketing services, as well as integrated software available, and organizations of all sizes can use it to their advantage.

You get access to certified professionals, from developers and content writers, to marketing experts, and they’re all people who know what’s in today, and what’s not.

There is a single software solution, but it comes with various modules that will let you optimize your marketing channels. You can use modules for SEO, for search engine result pages ads, etc. There are also some that let you display banner ads on websites, or control your reputation on the world wide web.

Mention

Knowing what people are saying about you online, and on social media, is very important, especially when you’re running a business. If you want to grow, you will need that user feedback, and Mention lets you monitor, no matter who’s talking.

There is no better way of finding out what users want from you. Whether it is your own name or business you’re monitoring, or your competition, you will have real-time information on what people are saying.

There is also the option for shared tasks and alerts, so you can easily collaborate with your team. Your dashboard lets you connect social accounts so you can respond immediately. Analyzing your performance is as easy as it gets, especially with the quick reports you can generate.

Marketo

Another one in the list that tries to break the trend of boring and complex tools. Marketo is very easy to use, and gives you a complete platform that will help both small companies grow fast, and enterprises expand rapidly.

Marketing processes are streamlined by the marketing automation software, and you will get much more win-ready leads, as well as more campaigns and improved sales performance. The technology is well proven, and many companies have used Magento to propel themselves and turn marketing from an expense, into a profit maker.

Brand24

Since many of the marketing platforms available end up costing quite a bit, Brand24 is in this list to break that trend. It is a cost-effective social monitoring software that lets you engage and analyze what people are saying about your brand, in real time.

You can react to mentions instantly, and make sure that those potentially unsatisfied customers are taken care of before everything escalates. Most consumers do research before buying nowadays, and having Brand24 give you these leads can help you find where you can push your products and get more revenue.

Act-On

If you’re a marketer who strives to perform as good as possible in your career, you should be taking a look at Act-On. It is an integrated workspace, and the only one that takes care of the needs of the whole marketing department.

You can use it to deliver personalized customer experiences and maximize the customer satisfaction.

This was the last of the social media management software examples from this article.

Reputation management

Reputation management systems are also very important when it comes to running a successful social media account and should definitely be considered when picking the right social media management software. With the help of these tools, you can protect your online reputation and make sure that all comments, posts, and reviews made about your organization are taken care of properly.

Work with reputation management services that help to monitor what people are saying about your company and respond in a timely manner. You should also be able to track metrics such as follower growth, engagement levels, and sentiment analysis so you can understand how customers perceive your brand.

FAQ on social media software

Social media management software is like a Swiss Army knife for your socials. Think of it as a one-stop-shop to schedule posts, analyze data, engage with followers, and streamline your whole social media strategy across multiple platforms. It’s about working smarter, not harder.

How can it benefit my business?

Using this software is like giving your business superpowers. Suddenly, you’re everywhere at once, chatting with customers, measuring the mood, and pushing out killer content. All this without breaking a sweat. It nurtures customer relationships and can seriously spike your brand’s visibility.

Absolutely, that’s its bread and butter. Juggling Facebook, Twitter, Instagram, and more is its jam. You’ll manage all your accounts from a single dashboard, no sweat. Think of it as mission control for your social media universe.

You bet! Social media ROI tools are your new best friend. They show you the numbers behind the likes — which posts bring in leads, who’s buying, and what’s buzzing. It’s like a report card for your content, and this software is the headmaster.

Not at all. Good software comes with a smooth learning curve, much like playing a new video game. You start slow, get the hang of it, and suddenly you’re leveling up like never before. Plus, there’s usually solid support and tutorials to back you up.

Can I schedule posts in advance?

Scheduling posts is like meal prepping for your feed. Most software lets you plan your social media dishes ahead of time and serve ’em up fresh, no matter where you are or what you’re doing. Consistency is key, and this is your lockpick.

What analytics or insights can it provide?

From social media engagement tools to audience engagement strategies, the analytics are deep. You’ll see who’s talking, who’s listening, and what’s falling flat. It’s like having your own personal social media detective agency.

Think of it as a fitness trainer for your engagement rate. It identifies the best times to post, suggests content tweaks, and even helps you jump into conversations at just the right moment. It’s all about making meaningful connections without the manual slog.

Absolutely, it keeps you alert. With social listening platforms and brand monitoring tools, you’ll sniff out a fire before it spreads. This software is the smoke alarm and the extinguisher in one, keeping your brand’s rep shiny and clean.

Totally, most social media management software options have a mobile app counterpart. You’ll have the power to pop posts while sipping coffee or riding the subway. Your social presence sticks with you, pocket-sized.

Ending thoughts

Alright, let’s bring it home. We’ve been deep in the digital weeds, talking social media management software. If you stuck with me, you’re probably buzzing with ideas on how to give your socials a glow-up. These tools? They’re more than just shiny tech. They’re your backstage pass to the show that never sleeps – the social media stage.

Here’s the skinny:

With analytics that dig beyond the surface, you’re the captain now, steering through data seas with confidence.
Scheduling posts? That’s your set-it-and-forget-it friend, keeping your feeds fed while you do you.
The nitty-gritty? Engagement. This software is your trusty sidekick, whispering the when, where, and how to start those convos that count.

Drop the manual hustle. Let the software sweat the small stuff. Your brand’s story matters, and this tech? It’s here to shout it from the digital rooftops. Go on, make some waves. 🌊

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Author
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Bogdan Sandu

Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.

Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.

His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.

Social media management software to check out

Hopper HQ

Reputation management

FAQ on social media software

What exactly does social media management software do?

How can it benefit my business?

Does it handle multiple social media accounts?

Can I track the ROI of my social media campaigns?

Is it difficult to learn how to use social media management software?

Can I schedule posts in advance?

What analytics or insights can it provide?

How does social media management software improve engagement?

Can it help manage social media crises?

Are there mobile options for managing my social media on the go?

Ending thoughts

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