The Ferrari logo and the history behind its design
Enzo Ferrari, the founder of Ferrari was a race car driver during the 20th century. For many years he drove for various companies but in 1929 he created a racing team called Scuderia Ferrari. He pushed himself further with the design of the machine and created the Auto Construzioni S.P.A.
This same company was to become the modern-day Ferrari brand. The original Ferrari factory was established in Maranello and also the headquarters. The first Ferrari was built in 1940 with the first Ferrari Logo appeared on Enzo’s cars in 1947.
Ferrari under the ownership of Fiat motor group continued and grew even stronger even though its founder passed away. Even today decades after the death of Enzo Ferrari, it remains one of the world’s most successful car. Ferrari split from the former parent company, Fiat Chrysler at the beginning of 2016.
Ferrari: the world’s most powerful brand
The simple prancing horse logo is certainly one of the world’s most iconic and recognizable logos. The black horse logo is the trademark symbol of one of the best cars in the world, the magnificent Ferrari.
These vehicles are the embodiment of power, style, class, and luxury. Every element behind the Ferraro logo has a meaning ad significance to the empire’s founders. During the time when the founder of Ferrari met the people behind the Ferrari logo and the prancing horse, Enzo Ferrari just won a race at the Savio track in Ravenna.
Ferrari’s Contribution to Motor Sports
Throughout history Ferrari has played an important part and contributed largely in racing and motorsports. The most successful racing team in the history of Formula One which holds the most wins and the highest number of winning drivers is Ferrari.
The Ferrari emblem has been part of 16 world championships and produced fifteen winning drivers. That is no wonder that everybody connects wealth, luxury, and speed with Ferrari.
The Popularity of Ferrari
Ferrari grew in strength throughout the decades even though the factory in Maranello was destroyed during World War II bombings. It certainly had its fair share of setbacks but that didn’t deter the team and Enzo.
It has since been reinstated and renovated and remains the Ferraro headquarters. Ferrari is a global brand and recognized throughout the world. They have a strong social media profile and thousands of Ferrari-only pages for fans. the Instagram profile of Ferrari has more than 4.4 million followers.
Ferrari continuous to participate in the racing world. It is hugely popular in Formula One with fifteen winning drivers and having won 16 championships.
The story of the prancing horse
Enzo Ferrari met an airman’s father who fought in the first world war in 1923. The father was Enrico Baracca and his mother were countess Paulina Baracca. They told Enzo that if he wants good luck, he should put the prancing black horse that was painted on the son’s airplane on his cars. At that time, and today still the prancing horse was black. The yellow of the Ferrari logo comes from Enzo Ferrari’s birthplace, which is the color of Modena.
The Ferrari logo
During the First World War, the European skies saw a specific logo featuring a prancing horse. This prancing horse was on the fighter plane of count Francesco Baracca. It was a dark stallion that struck fear into the hearts of the enemy on the ground. This same black horse logo was the grim reaper to the enemy; however, it was part of the family crest of the Baracca’s.
Today and throughout history, the prancing horse and Ferrari emblem remained one of the most recognized logos which became the magnificent Ferrari trademark symbol. These vehicles are the embodiment of power, style, class, wealth, and elegance.
The Ferrari logo itself might have an appearance of the utmost simplicity, however, the history behind it and where it originates from is a story worth repeating. Each one of the elements of the Ferrari logo has a meaning and significance for the empire’s founders.
The Ferrari Logo Description
The Ferrari racing team and the car are immensely famous with its yellow army of coats and black prancing horse. It has an S F inscription that stands for Scuderia Ferrari with its stripes of red white and green at the top of the Ferrari horse. At the center of the Ferrari, the badge is the Ferrari title. It has an effective and stylish font that highlights the manufacturer’s brand features.
The shape of the Ferrari Symbol
If you refer to the Ferrari symbol it is that of a prancing horse in a square. It is a horse that brought the company great flourish. The Ferrari prancing horse meant something different to the Baracca family though.
The most notable difference of the current Ferraro logo and the Baracca horse is that previously the horse’s tail was downward, while the Ferrari horse’s tail is upward. The first time that the world saw the Ferrari horse logo, was on the Alfa Romeo 125S which was a rectangular shape.
A representation of admiration and bravery
The canary yellow that Ferraro added as background for the black horse, was meant to symbolize his home country, Modena. The letters S F were also added which represents Scuderia Ferrari. the entire symbol of Ferrari has great significance as the person after which the logo was designed, was Francesco Baracca who died at a young age.
This young count led various battles for the Italian air force with his airplane which also carried the prancing horse. His plane was shot down by the enemy in World War 1 after 34 missions. He had a great reputation as a hero and a brave pilot.
Color of the Ferrari Logo
The prancing horse on the airplane of Francesco Baracca was red on a white background with the background shaped like a cloud. Ferrari, however, decided to have a black horse instead of red. After Baracca’s early demise, black was more fitting as a form of grief.
Enzo also decided instead of the white cloud to use yellow for his birthplace. The crown of the Ferrari logo is stripes of red, green, and white which symbolizes the national colors of Italy.
Logo Appearance and font
Pierluigi Cerri consolidated the visual identity of Ferrari with an official handbook for fans in 1994. The Seidlcluss agency completed the restyling and touched up the eye of the stallion as well as the position of the stallion’s legs. The logo letterings were changed to place a rectangular dot on the I of Ferrari.
The family name was designed with the font of serif more spaced out and used to restyle the logotype. In previous designs, the hoof of the horse touched the upper part of the F.
When you look at the car Ferrari and the logo, you are reminded that this is a car that represents fantastic sports cars with tremendous speed.
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Bogdan Sandu, a seasoned designer with 15 years of diverse experience, has been designing websites since 2008.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
Renowned for his expertise in logo design and visual branding, Bogdan has developed a multitude of logos for various clients.
His skills extend to creating posters, vector illustrations, business cards, and brochures. Additionally, Bogdan's UI kits were featured on marketplaces like Visual Hierarchy and UI8.
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