The way people usually find an app is through iStore or Google Play, but some app creators want a better image for their apps and also make a presentation website for the apps. There isn’t much love for the apps’ sites because most of them look like they’re made from the same basic template, with the standard phone mockup which shows a screenshot or two of the app on its screen and a button that links to the sale page on the app store.
However, things aren’t that simple. First of all, good and profitable apps tend to have good websites. Secondly, having a device screenshot is not that bad, in fact it is quite necessary. Putting things in perspective for the buyer is a good thing. An interesting trend that looks really nice is putting a slideshow on the device’s screen, instead of a static image.
A detailed description of what the app does should be the most important feature that is on an app’s website. If you want the visitor to be a client, you must let him know everything about the app so that he will know if he needs it or not.
The download buttons are again a must for these websites. After all, the purpose of the presentation is to make the client download the app. Popular apps tend to have download buttons for both marketplaces, but this is not the case on every app website, because most apps are made just for one platform.
Having a unique design for your app’s website is a must in my opinion. Spelltower’s website is a good example of what an app’s website should look like. It is unique, descriptive, designed with style and it offers what you would have expected from a site like this.
I didn’t see everyone doing this, but it is an important factor that you must take into account. Social media integration or just adding social media accounts for the app website is a must. The better way is integrating the app into social media accounts. This way you are sure that you keep your customers connected.
In this article you will see a collection of app websites that I hope will provide you the inspiration needed for you to make a really good app website in the future.