When you’re designing a landing page, there’s usually a few prominent things that you’d like the user to do. You may want them to check out the demo, to read the FAQ to find out more or – importantly – you may want them to buy the product. But when you’re designing a landing page for a mobile app – whether it’s an iPhone, Android or iPad app – you normally only have one goal to achieve: encourage the visitor to download the app. Having just one main goal can lead to much more of a focused, targeted landing page and often leads to uncluttered, simple and well crafted designs.
Mobile apps can be really difficult to effectively market – if you’re not appearing well in the relevant app store and you don’t have a good marketing site, then you’ll struggle to get the downloads that you need. That’s why spending time, care and attention on creating a compelling and well-designed landing page is so important. And a beautifully designed marketing page can increase the number of sales you get, as it inspires confidence in the visitor that the app itself is also well crafted.
Of course, creating a beautiful marketing site for your app is easier said than done, which is why we’ve brought together a collection of fantastic, creative and beautiful phone and tablet app landing pages. We hope this collection gives you some inspiration when you need it next.