Positively! It’s just that simple. Color combination is the Achilles heel of any logo design. If you get that right, you are half way towards an exquisite logo and a successful brand. Color combinations carry a huge impact, so big that it can single handedly make or break an entire logo and with it a company’s entire marketing campaign. In this post we will talk about some of the subsequent positive effects of a rock solid color combination; how it impacts your logo and more importantly how it affects your company.
Taking Your Logo to a New Level
There are good logos and then there are great logos. Great logos go on to become a household name. Innovative themes, bright colors, design depth, all these make up for a commercially successful logo design. However color schemes no doubt have the most profound effect as it can single handedly make an ordinary logo an extraordinary one. It makes your logo that much recognizable and that much more distinguishable from your competitors.
Attracts New Customers & Clients
Consumers will always respond to cool. Whether it’s a cool gadget, cool idea or a cool image, if it can attract their attention, they will try to relate to it either by becoming fans, followers or customers. A carefully thought out color scheme will result in a cool logo that will create a positive impression on viewers and potential customers and clients.
This is why, when choosing colors designers and companies are careful to keep some important aspects in mind like the industry, competition and target market. Color scheme of a logo design can serve as an initial gateway to establish communication between the company and its clients essentially paving the way for long lasting prosperous company-client ventures.
Establishing Your Brand
If your logo is a major block buster, your brand will follow suit and before you know it your brand could go on to achieve new height initially thought unimaginable. The success of logos and company brand go hand in hand and a near-perfect color combination has all the potential to seal the deal and pave the way to success for a company. This just goes to show just how powerful color schemes can be.
The Impact of Color on Logo Design
While many designers like creating colorful logo, it must be pointed out that the good old fashioned black and white logo can also get the job done in most instances. Before designing a colored logo, make sure that it looks in black and white.
This gives designers a good idea of what color combinations to opt for and where to use them. Speaking of colors, it must be noted that while using a bright color scheme might make your design extremely noticeable, it will be a nuisance when going through printing. For optimum results, stick with 2 or 3 colors and balance them throughout your design.
What Colors to Use and How to Choose
Choosing a good color combination is an art in itself and must be given its fair share of trial and error runs in order to determine the best one for a particular design. As a general rule of thumb, don’t use too many bright colors together. Even though bright colors reflect a bold statement, they should be used in conjunction with dull ones.
Dull shades of color give a more sober look to the design but using too much of it can cause the viewer to lose interest and ignore the logo altogether. Contrasting colors are another way to go but remember to have a good understanding of the target audience and the client’s business before creating a color combo. Be sure to get some feedback by friends and colleagues. Sometimes the text used in the logo can also contrast with the colors of the logo. Make sure it stands out on the background but doesn’t surpass the logo.
Colors are no doubt the heart and soul of any design. If you could add just one thing to a design that would make it more prominent and beautiful, you’d add color. This does not mean that the other building blocks of a logo are less important. They aren’t. However with a rock solid color scheme, graphic designers can cleverly pull the rabbit out of the hat and create something magical.
Jennifer Mathews is a creative logo design consultant for LogoSnap.com, helping small businesses create a brand image and grow their online presence. She likes to stay ahead of trends, explore new mediums and blog about her experiences.