There are many typefaces options out there, complex and different in styles, and it can be difficult to choose one for a project. How do you actually do that? Firstly, you will have to imagine the impression of the audience, what they will think about it, if it’s appropriate for them and useful in the context of your design design and target audience.
Secondly, you can’t forget about the basic things that you should look for in a font, legibility and readability. The width of the strokes and the presence of the novel type design are aspects that shouldn’t be ignored. Also, in terms of readability, the type style, size, tracking, leading and other properties must be taken into consideration when choosing a font for your designs.
After going through these first two steps, you’ll be thinking about aesthetics. While a lot of fonts are well designed and look quite nice in their presentation image, they can’t be used all over the place, instead you’ll see that they fit better only in a certain type of designs. You can’t use Attitude (an example from our article) for a document because it won’t be taken seriously.
In the end you’ll see that the personal choice of a font is not a personal choice anymore, and the actual concept is minimized. You can’t choose a font just because you like it, your audience must like it too and it must fit in your design flawlessly.
I wrote this big description for how you should use a font because I received feedback from some of my visitors who were saying that they loved a certain font and used it in their websites, brochures, business cards etc. You should use a font carefully because otherwise you could look like a newbie designer and very few clients are courageous enough to hire newbie designers.
The article contains 49 new free fonts and I hope they will be useful to you. Before using them, make sure you check their licenses, some are only for personal use while others are free for commercial use.
Jura
