Color is supremely important in any kind of design and this is no less true in web design. For many years, web sites either had white backgrounds or color backgrounds, however current web site design trends dictate that creating interesting, cohesive color palettes is becoming increasingly essential to producing successful website designs.
Visitors today expect to see the precise, calculated sophisticated color use so common in print design. This means that web designers must ensure that they understand how to create these sophisticated palettes.
How people appreciate and react to color is individual to each person. A color which evokes one reaction in a person can cause another very different reaction in a different person, this can be due to personal preferences as to color but it can also be due to cultural factors. The study of color theory is a science, these days, and people have built successful careers on studying how color affects individuals and groups.
Color can help set the mood; it can draw viewers’ attention and make a personal statement as to what someone owns. Colors can induce strong feelings, such as excitement or anger, and color can also induce calm or happiness, for example, many people use cool pale green colors in bedrooms because it is believed that pale greens induce relaxation.
Visual design entails taking several different aspects of design and combining them in order to create a site that it both easy to use and enjoyable for the visitor.
The World Wide Web is comprised of several million websites all competing for the attention of their viewers. Because of this, many website designers want their websites to be unique in order to stand apart from the rest.
The problem with this is that designers give in to their creative sides and often design sites that are too complex for visitors to navigate quickly and efficiently.
When designing for website usability it is important to stick to the fundamentals and create a website that is easy for anyone to use. In this article, we will talk about what clean website design is and how to achieve it.
Everyone wants a website that will attract lots of visitors. What makes a website attract a lot of traffic is how easy the site is to use. If you look at some of the more successful sites, they all seem to have certain elements in common.
The goal and only purpose of a user interface (UI), as the name implies, is to create an experience for the user.
Many automated solutions exist to make UI design simpler and faster; however, the designer must understand some basic rules of how to design a user interface. Because the focus is centered on the potential user, the user’s needs must primarily drive all design choices.
What are the needs of the user?
The single most important characteristic of the UI is that it has to work well and work consistently. Secondly, the UI must carry out commands and respond quickly and intuitively. Lastly, but still very important the user interface should be visually appealing to the user.
Not one of these user needs can be minimized or ignored, but they must be prioritized. The feeling of satisfaction that a designer experiences when putting on the finishing touches is wonderful – for the designer.
Many techniques are available for web designers to use which subliminally direct visitors’ attention towards the page’s goal.
These techniques are very subtle and most of the times visitors will not even notice that they’re being directed, and the client for whom the page is being designed probably will not notice them either. The principle of these design strategies is to use visual or graphic elements to subtly direct the page viewer towards the call to action.
Print publications, such as newspapers and magazines, often use these techniques but web designers do not use them as often as they perhaps should. A good and easy way to do this is to have a picture of a person or animal looking in the desired direction, making the viewer look towards that direction too.
Human curiosity naturally makes people look towards the same direction as other people. Try an experiment, walk along a street looking up into the sky (do be careful of lamp posts), and see how many other people also look upwards, the results are surprising.
Web designers and clients often talk about designing above the fold. Many of them use the phrase without knowing where it originates. The phrase comes from the newspaper industry and refers to the need to always place important news stories or photographs on the front pages of newspapers on the top half, above the fold.
It persists in web page design circles although everyone knows that site visitors can easily scroll down a page. However, this old idea that the non-existent fold is important persists.
When presenting clients with a web site design, web designers often get the questioned about the fold. Many clients want everything placed above the fold.
However, to do as they wish would make carefully designed web pages illegible, cramped, unreadable and so uncomfortable for the reader to view that it would not achieve the web site’s primary purpose, which is to sell the client’s goods or services.
Like so much folklore, the fold guideline became a rule of web design, simply because it was discussed so much that web designers followed it unquestioningly.
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