Tips For Designing A Portfolio That Gets You Clients

Every freelancer is a one-person business. If you design websites, create graphics, do programming or write copy, you need to be concerned with establishing your brand. This is what sets you apart and makes it easy for clients to remember you.

Your portfolio website is the place to show off your best work and establish your brand. It needs to be easy to get to, pleasing to the eye and professional looking. It is a combination of business card, elevator pitch and samples of your work.

The thought of putting together a website that is a true client-getter can be intimidating. But it is actually less complicated that you might realize. There are four main goals you need to keep in mind when you set up your portfolio site.

Make it:

  • easy to use and navigate
  • simple: let the work speak for itself
  • easy for clients to see your strengths
  • professional looking


For example, a web designer should put together a site that focuses on style and great design work. The page setting for your work should be easy to navigate, with easy-to-read fonts. Think what the client would want in his own site and emphasize those elements.

A Close Look At Typography In Minimalist Web Design

Minimalism, whether in web page design or in any other artistic sphere, is reducing a design to its essential elements. The concept of minimalism is part of many artistic disciplines, including music and literature. However, many web designers find the concept and its execution intimidating and difficult.

However, minimalism is not really difficult. Essentially, minimalism is simply removing anything that is not necessary for your design to function. You simply remove design elements until nothing further can be removed without compromising the design’s purpose.

The principle of minimalism in web site design is that you achieve the effect by using only those design elements necessary for the given design. In other words, using the least number of design elements to achieve a web design that in its effect is more than the sum of its parts.

Removing useless design elements

When thinking about a minimalist web design, think about what design elements are necessary to the web site’s content and its function. Then concentrate solely on those elements, omitting anything which makes no direct contribution to either content or function.

It is important to bear in mind that some design and graphic elements directly affect a web site’s eventual user experience in terms of its ease of use and how easily it reads.

Guidelines On Designing A SaaS Product Website

SaaS, or Software as a service, is a new way for businesses to supply their customers with software over the internet through a web browser.

This means that instead of having to install the software locally, the program is hosted in a central location where it is easily accessed by thousands of customers. The user simply pays for the privilege of using the software.

A lot of painstaking effort goes into the construction of a great website. It can also be very taxing and time-consuming. After all this, the website still may not appeal to some visitors so you must have a clear strategy from the beginning.

Consequently, I will resist the temptation to tell you how you should build your website; instead I’ll give you a general breakdown how some of the top SaaS companies enhance their websites. So keep these ideas in mind when you build your first website.

Proper Usage Of Header Images In Web Design

When visiting a website, the first element a viewer’s eyes focus on is the header image. The header image can make or break a viewers impression of the site. Designers have been putting great importance on the header image and its ability to increase a seamless flow to a site.

Does the image represent the site and add to the viewer’s experience? If not then the viewer may move on to another site they find more visually appealing and credible.

The header image needs to flow with the site’s design and purpose. It should complete the site’s layout and compliment other elements allowing for the viewer to have an enjoyable experience, which in turn keeps the viewer coming back and potentially sharing the site with friends.

The design of the header should be visually appealing and assist the viewer in navigating the site. Header images that are bland or overpowering can cause the viewer to feel out of place and confused about the sites intended purpose.

Designing An Effective Homepage With Usability In Mind

Like the old saying goes, your first impression is your last impression. And that is certainly true for your website’s homepage.

A company’s homepage is like the entrance to a whole new world you want visitors to explore. If, however, they are not impressed by what they see they may decline your invitation in favor of websites that are more attractive and inviting.

This type of reaction is not unusual; the reason being that a lot of websites suffer from poor design. For example, some designers tend to pack too much content into a site, making the visitor feel overwhelmed.

Some sites even bypass the homepage altogether, zipping the visitor straight to the content pages without giving him any indication what lies ahead.

Depending on what they are looking for, users can wind up at your homepage for a variety for reasons. Therefore, your site should have an easy-to-find and user-friendly navigation bar so that the visitor will know where to go once he lands on your page.