Every good web designer knows that a website needs to be harmonious as well as being functional. Some web designers, even those with years of experience, find it difficult to explain just what it is that’s crucial for harmony in a website. They instinctively know when they have created something that is pleasing to look at and flows well. Whether they are aware of or not, they may have achieved this result by using the golden ratio in web design.
Anyone who uses the golden ration in web design is working with the same concept that has been known to artists and architects over many centuries. This concept is based around a natural order of proportion that we as humans appreciate for its perfection.
Natural proportion is the basis of the golden ratio, also known as Phi from the Greek letter it has as its symbol. It’s a mathematical ratio that is sometimes referred to as the golden section or the golden mean. When the golden ratio is applied to any sort of design, it always creates a composition that looks very natural and is most pleasing to the eye.
In nature the golden ratio appears in many living organisms, including the human form. In ancient times the philosophers recognized this as being a divine proportion and it was used by the Ancient Greeks in all their designs for sculpture and architecture. We may not always recognize it in quite the same way, but the golden ratio is all around us in familiar buildings, art and designs, as well as existing in the natural world.
In the world of business the Pareto principle is the rule that says 80% of profits come from 20% of customers or clients.
Using the Pareto principle in web design involves the same 80/20 breakdown. It means that your profits can be maximized simply by placing the focus on the 20% of processes, activities or products that are generating 80% of the results that you want from your website.
As a result of using the Pareto principle in web design, or for when you are designing an app, you will have a website with greatly enhanced functionality, better user experience and more powerful content. All this can be achieved with less effort than you might think.
The idea might seem too good to be true, but the reality is that if you want a better conversion rate, what your website needs is an 80/20 optimization plan. Whether your goal is to generate more sales, or if it is your intention to gain more registered members, subscribers or email opt-ins, you will get better results from your website.
Using the Pareto principle in web design means that you end up having a much leaner site. It will have been reduced down to feature the 20% that is most rewarding, and which produces 80% of whatever it is you want to achieve. With a less complex web design you will achieve a much better conversion rate.
In recent years there has been a big increase in the popularity of shopping online, and the success of modern e-commerce websites now relies on cutting edge design to attract the target audience and to strengthen brand image.
All consumers with Internet access can visit any number of modern e-Commerce websites. They can choose from a wide range of products, make a purchase and have it shipped direct to them. Designing a website so that it will stand out from all the rest has therefore become much more of a challenge.
After budget and marketing, the actual design of a website is the biggest topic that an e-commerce seller needs to consider.
Good e-commerce website design is the best way to communicate with consumers and get your main points across. Your website should be designed to reflect the image you want people to have of your business. It has to work as your business card as well as being the best way of assisting sales.
Modern e-Commerce websites must be designed for easy handling by customers, without allowing them to encounter anything confusing or to experience any hassle as a website user. The design has to feature a lot of product data, such as product sizes, prices and quantities, and must it act as a showcase for all the products.
Large corporations generally use predefined styles for their website design. It’s different for a smaller e-commerce website, because then there is no need for a lot of content on the landing page or to have the lengthy menu covering a huge range of categories.
Designers of online shops focus on more than just the latest trends in interface layouts. The services of an experienced website designer is therefore necessary for any independent seller who wants a website that will stand out.
With the constant need for reinvention of everything on the time, it is about time the horizontal website designs catch on. They are unique, bold and quite impressive. Currently, the internet is dominated by a majority of vertical-scrolling websites.
There is an obvious reason for this – they are simpler to implement and more common to use. They are also considered to be more efficient. Since this is the perception of the majority, it is only the most deviant and daring of the lot that implement horizontal scrolling in websites.
Those that do take up the mantle of the horizontal websites, speak out through their choice. A brand implementing this form of design for their website is declaring their website to be a work of art.
It is declaring itself to be unique and unwilling to fit into societal standards. As a result, a brand using such a website design is often marketing itself on its ‘quirky’ reputation.
We all know the difficulties of developing applications for mobile devices. The limitations of space are persistently challenged by users, people who not only want to find a modicum of the most obscure personal data without putting down their cappuccino, but would also like to be captivated and enlightened by the experience.
And there are more challenges looming. Phones sizes are now competing with institutions of higher-learning for diversity, and new ways of interfacing, like wearable technology, are beginning their journey to the mainstream. Designs need to be more dynamic than ever, while still usable by the oldest or most technologically inept of fingers.
As they say, though, necessity is the mother of invention, and the designers of the mobile application industry have been dauntless midwives and doctors to her so far.
The designs featured below are the proven best of the best, those that showcase the cleverest spatial finagling, the most expert of information cherry-picking, and the most user-beloved user-friendliness.
All these designs and topics should get you inspired not only to compete with the challenges designers face, but to make them as negligible as your users want them to be.
In this article you will find inspiration for designing the app that you dreamed of. Don’t be fooled, though. The app that you want people to use with ease is not one that is eye candy, but one that has a good user experience and has a simple and intuitive design.
Note: The screens are taken from pttrns.com