Marketing for a startup or small company can be difficult. Because people don’t know who you are, you often find that you have a lot of information that you feel you need to tell them the first time they visit your landing page. There’s a pressure to tell them all about your company, your product, what it does, how it works and it benefits them. The downside to all of this, of course, is that it can lead to a very cluttered, messy and disjointed landing page which can lead to visitors being overwhelmed and confused and, ultimately, will cause them to leave.

But it doesn’t have to be that way. Many startups and small businesses place a huge focus on design, simplicity and clarity. A clean, minimalist and simple landing page can still help you to get your message across – but much more succinctly, and in a format that’s less likely to turn visitors away by being over-the-top and cluttered.

To help give you some inspiration, we’ve created a roundup of 30 beautifully designed landing pages that all do a great job of removing clutter. Most of these examples are from startups, but some are from larger businesses that do a particularly good job of using whitespace to create a distraction-free experience. In each case, their focus on design has resulted in a much cleaner, more elegant user experience that helps to tell their story effectively.

Segment.io

The menu of a restaurant or a coffee shop is very important to the overall brand image and also to generating sales. It could be crucial in the battle of making the customers happier or losing them. This might put a little bit pressure on you as the designer that’s working on the design of the restaurant’s print materials, but try not to look at it this way.

Instead, consider this a challenge and try to create the best brand package for the restaurant or coffee shop that you are working for. While doing this, try not to let your creativity go wild. It is good to be a creative person, but too much creative process might hurt the menu designs. To achieve the best results, try putting yourself in the customer’s place and design a menu that will satisfy the customer’s needs.

A really simple advice is to make the menu simple, enjoyable, readable and give as much information is necessary to the customer. A lot of clients might ask you to put images on every page. This may be good, but only on menus which have few items on them. On a big menu, it is better to make a simple text list because people will want to decide fast, and not go fast through it and not flip pages for minutes until they find something they like. I had to mention this because I had a client like this and it seemed like a good idea to me too, that is until I actually saw the menu myself and wanted to order something.

Anyhow, the best way to learn how to create a good restaurant or coffee shop menu design is through the power of example. In this article you have a few examples of good menu designs that I hope are the inspiration you were looking for.

Holly Burger